Founder Brand

CommunityPopular

Jakeschincariol

founder-brand

Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".

Overview

Publisher	Jakeschincariol
Repository	`founder-skill`
Skill name	`founder-brand`
Stars	1.5K
Forks	194
Bundled files	Instructions only
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by Jakeschincariol on GitHub. Read the source before you install it.

Installation

Install the Founder Brand AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/Jakeschincariol/founder-skill/tree/main/skills/founder-brand
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/Jakeschincariol/founder-skill.git /tmp/founder-skill
mkdir -p .claude/skills
cp -r /tmp/founder-skill/skills/founder-brand .claude/skills/founder-brand

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Founder Brand in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Founder Brand on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Founder Brand is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.

Step 1: read the brief

founder/idea.md, founder/marketing.md (the positioning line and the first audience), founder/competitors.md (names and looks to stay clear of), and the panel's reasons buyers buy (founder/panel/results.md). If the positioning is missing, ask for it or run /founder-marketing first.

Step 2: name candidates

Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves:

Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class of goods and services. Give the search links and the classes to check.
Domain: whether the .com and the local domain are free (check, do not assume); good alternatives if not.
Handles: Instagram, TikTok, X, YouTube.
Confusion: no name close to a competitor in founder/competitors.md.

Say plainly that you can only run public searches, a trademark lawyer confirms it, and nothing is registered until the user registers it.

Step 3: voice and promise

The one-line promise (what the customer can count on, every time).
A tagline, three options.
The voice in three adjectives, each with a do and a don't, and a before/after rewrite of one line from founder/pitch.md.

Step 4: the look, as a brief

Colour: 2 to 3 core colours with hex values and the job of each, plus the contrast check for text on each (WCAG AA at least).
Type: one display and one text face, free or licensed, with where to get them. No font the user does not have a licence for.
Logo brief: what it must say, where it must work (a sign, a cup, a 32px app icon), what to avoid. Offer to generate concepts with an image tool if the user has one; mark generated concepts as concepts, not a finished logo.
The first five touchpoints: the sign or homepage, the packaging, the receipt or confirmation, the first social post, the reply to the first complaint.

Rules

Never copy a competitor's name, logo, colours or tagline.
No fonts, images or icons the user has no right to use.
Not legal advice on trademarks.

Output

founder/brand.md. Next: /founder-ops and /founder-launch.

Frequently asked questions

What does the Founder Brand AI skill do?

Why use Founder Brand on TypingMind?

Because you install it once and use it with any model. Founder Brand is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Founder Brand in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Jakeschincariol/founder-skill/tree/main/skills/founder-brand. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Founder Brand?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Founder Brand?

As many as you like. As long as a model supports skills, you can use Founder Brand with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Founder Brand AI skill free?

Yes. It is published on GitHub by Jakeschincariol under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

founder-brand

Step 1: read the brief

Step 2: name candidates

Step 3: voice and promise

Step 4: the look, as a brief

Rules

Output

Frequently asked questions

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