Founder Competitors

CommunityPopular

Jakeschincariol

founder-competitors

Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves and what their customers complain about in public reviews, every fact with a link. Ends with a positioning map and the gap the new business can own. Use when the user says "who are my competitors", "is this market crowded", "what else is out there", "competitor analysis", "find the gap", or "who am I up against".

Overview

Publisher	Jakeschincariol
Repository	`founder-skill`
Skill name	`founder-competitors`
Stars	1.5K
Forks	194
Bundled files	Instructions only
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by Jakeschincariol on GitHub. Read the source before you install it.

Installation

Install the Founder Competitors AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/Jakeschincariol/founder-skill/tree/main/skills/founder-competitors
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/Jakeschincariol/founder-skill.git /tmp/founder-skill
mkdir -p .claude/skills
cp -r /tmp/founder-skill/skills/founder-competitors .claude/skills/founder-competitors

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Founder Competitors in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Founder Competitors on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Founder Competitors is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

founder-competitors

Every buyer already solves this problem somehow. This skill finds out how, what they pay, and what they hate about it, so the new business starts with a gap instead of a guess.

The rules

Public sources only, every fact linked. Websites, price pages, menus, app store and Google Maps listings, review sites, Reddit, news. If a source cannot be reached, say so. Never invent a competitor, a price, a rating or a review.
Read, do not scrape. Read pages as a person would. Respect each site's terms.
Quotes are verbatim, short, with the link. They are research, never testimonials.

Step 1: who is there

From founder/idea.md (write it first if missing; see /founder-board step 0):

type	what it means	example for a matcha café
Direct	sells the same thing to the same buyer	other matcha bars within walking distance
Indirect	a different product for the same job	the coffee shops on the same street
Substitute	how buyers solve it without a business	matcha powder at home, canned drinks

Aim for 5 to 10 direct and indirect, plus the main substitutes. For a local business, search the map for the exact area; for online, search how a buyer would ("best for ", " alternative").

Step 2: the facts

One row per competitor in founder/competitors.csv:

name,type,url,location_or_channel,price_of_comparable_item,what_it_sells,positioning_line,rating,review_count,source_date

positioning_line is their own headline or tagline, copied. Price is for the item closest to what the new business sells, with what it includes.

Step 3: what their customers say

For the top 3 to 5, read their reviews (1 to 3 stars first, then the "love it, but..." 4 stars). Note recurring complaints as themes with counts and one or two linked quotes each. Mark a theme thin if it has under three reviews.

Step 4: the map and the gap

Write founder/competitors.md:

The table (from the CSV), sorted by how directly each competes.
Price range: lowest, median, highest for the comparable item.
A positioning map in text: two axes that matter to this buyer (price and convenience, quality and speed...), where each competitor sits.
The complaints, ranked, with links.
The gap: what nobody does well that this business could, tied to the evidence. If there is no gap, say so plainly; that is the most useful result this skill can give.
The threat: who could copy the new business fastest, and how.

Output

founder/competitors.csv, founder/competitors.md. Next: /founder-consumer uses the complaints to write real objections; /founder-pricing uses the price range.

Frequently asked questions

What does the Founder Competitors AI skill do?

Why use Founder Competitors on TypingMind?

Because you install it once and use it with any model. Founder Competitors is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Founder Competitors in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Jakeschincariol/founder-skill/tree/main/skills/founder-competitors. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Founder Competitors?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Founder Competitors?

As many as you like. As long as a model supports skills, you can use Founder Competitors with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Founder Competitors AI skill free?

Yes. It is published on GitHub by Jakeschincariol under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

founder-competitors

The rules

Step 1: who is there

Step 2: the facts

Step 3: what their customers say

Step 4: the map and the gap

Output

Frequently asked questions

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