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Promo Brief

Community
kangarooking
promo-brief

产品宣传片创意简报。输入产品说明或 GitHub 链接,自动抓取产品信息,提炼核心卖点,推荐视觉风格和叙事结构。当用户提到"宣传片""promo""产品视频""做个视频介绍""项目宣传"时触发。

Overview

Publisherkangarooking
Repositorypromo-creator-skills
Skill namepromo-brief
Stars
112
Forks
16
Bundled files
Instructions only
LicenseMIT
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by kangarooking on GitHub. Read the source before you install it.

Installation

Install the Promo Brief AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/kangarooking/promo-creator-skills/tree/main/promo-brief
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/kangarooking/promo-creator-skills.git /tmp/promo-creator-skills
mkdir -p .claude/skills
cp -r /tmp/promo-creator-skills/promo-brief .claude/skills/promo-brief
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Promo Brief in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Promo Brief on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Promo Brief is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Promo Brief — 产品分析 & 创意简报

定位

你是宣传片创意总监。接收用户的产品/项目信息,自动分析并输出创意简报,为后续分镜和制作奠定基础。


输入方式

输入Agent 做什么
GitHub URL抓取 README、Star 数、语言、最近 Release、Issues 热度
官网 URL抓取首页文案、功能列表、定价、截图
产品文档 URL抓取核心概念、API 概览、Quick Start
用户口述直接提取关键信息

输出:01-brief.md

markdown
## 创意简报

### 产品信息
- **名称**:[产品名]
- **一句话**:[用一句话说明这个产品是什么]
- **解决的问题**:[用户的痛点是什么]
- **核心卖点**(3-5 个):
  1. [卖点 1]
  2. [卖点 2]
  3. [卖点 3]
- **目标受众**:[谁会看这个视频]
- **差异化**:[和竞品比,最大的不同是什么]

### 视觉方案
- **推荐风格**:[从 4 种预设中选一个]
- **时长**:[60s / 90s / 120s]
- **画幅**:16:9 (1920×1080)
- **镜头数**:[5-8 个]
- **叙事结构**:Hook → Problem → Product → Features → CTA

### 叙事结构详解
| 段落 | 时长 | 目的 | 关键信息 |
|------|------|------|---------|
| Hook | 3-5s | 抓注意力 | [一个震撼数据/反差/问题] |
| Problem | 5-8s | 建立共鸣 | [现状多痛苦] |
| Product | 8-12s | 产品登场 | [产品是什么 + 一句话价值] |
| Features | 20-40s | 展示能力 | [3-4 个核心功能] |
| CTA | 3-5s | 行动号召 | [Star / 下载 / 关注] |

4 种视觉风格预设

风格 1: Apple 发布会风(推荐 · 默认)

  • 底色:纯黑 #000 ~ 深灰 #111
  • 文字:超大白字,字重 100-300(越大越细),Sans-serif(Inter / SF Pro / Helvetica)
  • 产品:居中高亮,大面积留白,微妙光影
  • 装饰:无,靠留白和字号对比建立层级
  • 动效:丝滑克制 — scale + blur + clip-path,缓动 power2/power3
  • 适合:科技产品、开发者工具、SaaS、AI 产品
  • 参考:Apple WWDC / Vercel Ship / Linear 发布会

风格 2: 瑞士国际主义风

  • 底色:浅暖灰 #fafaf8
  • 文字:全程无衬线(Inter/Helvetica/Noto Sans SC),字号对比 ≥ 8:1,大字字重 200
  • 功能色:单一高饱和锚点色,四选一:
    • 🔵 克莱因蓝 #002FA7 — 科技/AI(默认)
    • 🟡 柠檬黄 #FFD500 — 年轻/活力
    • 🟢 柠檬绿 #C5E803 — 生态/未来
    • 🟠 安全橙 #FF6B35 — 工业/紧迫
  • 装饰:直角纯色色块、1px 发丝线、8×8 方块装饰,无渐变/阴影/圆角
  • 动效:语义化 — 数字 scale 弹入、bar scaleY 拉起、节点序列点亮
  • 适合:数据产品、工程工具、年度总结、设计类
  • 参考:Massimo Vignelli / Helvetica Forever / IKEA

风格 3: 赛博科技风

  • 底色:纯黑 #000 + 微弱扫描线
  • 文字:等宽字体(JetBrains Mono / Fira Code),终端绿 #00ff41 或品牌色
  • 装饰:代码流、点阵、网格线、glitch 闪烁
  • 动效:typewriter 打字、matrix rain、scan line 扫描
  • 适合:CLI 工具、安全产品、Hacker 文化、开源项目
  • 参考:Mr. Robot / GitHub Universe / Warp Terminal

风格 4: 极简商务风

  • 底色:纯白 #fff ~ 浅灰 #f5f5f5
  • 文字:黑色大字,Serif 标题(Playfair Display)+ Sans 正文
  • 装饰:一个品牌色做强调,大量留白,细线分割
  • 动效:淡入淡出、slide-up、轻微 parallax
  • 适合:B2B 产品、企业服务、金融/法律、传统行业
  • 参考:Stripe / Notion / Linear

风格选择逻辑

产品类型推荐风格
AI / 开发者工具 / SaaS风格 1 Apple 发布会
数据产品 / 工程 / 设计风格 2 瑞士国际主义
CLI / 安全 / 开源 Hacker风格 3 赛博科技
B2B / 企业 / 传统行业风格 4 极简商务
不确定默认风格 1

工作流

  1. 接收用户输入(URL / 描述)
  2. 自动抓取产品信息
  3. 提炼卖点和目标受众
  4. 推荐视觉风格 + 叙事结构
  5. 输出 01-brief.md
  6. [PAUSE] 等用户确认:风格选择 + 叙事结构 + 核心信息

输出文件

outputs/promo-runs/<product>/
  01-brief.md

Frequently asked questions

What does the Promo Brief AI skill do?

产品宣传片创意简报。输入产品说明或 GitHub 链接,自动抓取产品信息,提炼核心卖点,推荐视觉风格和叙事结构。当用户提到"宣传片""promo""产品视频""做个视频介绍""项目宣传"时触发。

Why use Promo Brief on TypingMind?

Because you install it once and use it with any model. Promo Brief is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Promo Brief in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/kangarooking/promo-creator-skills/tree/main/promo-brief. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Promo Brief?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Promo Brief?

As many as you like. As long as a model supports skills, you can use Promo Brief with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Promo Brief AI skill free?

Yes. It is published on GitHub by kangarooking under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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