App Naming (Android)
Two names. One is irreversible.
Two names
- App name (Play listing, 30 chars) — changeable anytime
- Package name (com.yourcompany.appname) — IRREVERSIBLE
Once published with com.foo.bar, you cannot change it. Forever.
Package name rules
- Reverse domain pattern (com.yourcompany.appname)
- Lowercase, no spaces
- Don't use "android", "google" (trademark)
- Don't use "test", "tmp" (the user's first habit-app got published as com.example.app — STUCK)
- Avoid generic names that competitors can clone
Good: com.example.rupeetrack
Bad: com.example.budget (generic, sets bad precedent)
App name (changeable)
- 30 chars Play title + 30 chars subtitle
- Trademark check via USPTO TESS + WIPO Global Brand Database before committing
- Avoid Google trademarks: "Android", "Play", "Pixel", "Wear", "Google"
- Avoid Apple trademarks: "iOS", "iPhone", "iPad"
Trademark search workflow
- USPTO TESS (US trademark)
- WIPO Global Brand Database
- Domain availability (yourapp.com) — check Namecheap
- Twitter/X handle availability
- GitHub org name
- Play Store search (existing app with same name)
- App Store search (iOS conflict)
Block before committing to brand.
Name patterns that work
- Compound: "RupeeTrack" (rupee + track)
- Made-up: "Notion", "Calm" (made-up words rank well in ASO long-term)
- Descriptive: "Budget for India" (good ASO short-term, weak brand)
- Foreign: "Habito" (memorable, distinctive)
Avoid
- Generic words: "Budget", "Tasks", "Notes" (trademark + search both bad)
- Hyphens (worse search)
- Numbers (forgettable)
- Punctuation other than letters (some don't index)
Pair with
position-pitch-androidfor tagline alignmentaso-keywords-playfor SEO- Trademark search BEFORE finalizing


