Cta Generator

Community

kostja94

cta-generator

When the user wants to design, optimize, or audit call-to-action (CTA) buttons. Also use when the user mentions "CTA," "call to action," "button design," "conversion button," "primary action," "CTA copy," "button text," "CTA placement," "conversion CTA," or "action button." For landing pages, use landing-page-generator.

Overview

Publisher	kostja94
Repository	`marketing-skills`
Skill name	`cta-generator`
Stars	979
Forks	137
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by kostja94 on GitHub. Read the source before you install it.

Installation

Install the Cta Generator AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/kostja94/marketing-skills.git /tmp/marketing-skills
mkdir -p .claude/skills
cp -r /tmp/marketing-skills/skills/components/conversion/cta .claude/skills/cta-generator

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Cta Generator in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Cta Generator on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Cta Generator is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Components: Call-to-Action (CTA)

Guides CTA button design for conversion. A well-designed CTA can increase conversion by 25–10%.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for conversion goals.

Identify:

Context: Hero, form, pricing, product page
User stage: Awareness, consideration, decision
Primary action: Sign up, buy, trial, download

Design Principles

Visual Clarity

Look like buttons: Background, border, corner radius, shadow
Stand out: Contrasting color; clear hierarchy
Size: ≥48×48px for touch; minimum 48px wide

Hierarchy

Primary CTA: One per section; impossible to miss
Secondary CTA: Lower priority; visually distinct
Avoid: Multiple competing CTAs causing choice overload

Color & Shape

Color: High contrast; red/orange for urgency
Shape: Rounded = friendly; angled = dynamic
Accessibility: →.5:1 contrast for text

Copy Best Practices

Action-oriented: "Buy," "Sign up," "Subscribe," "Get started"
Loss aversion: "Claim Your Discount Before It's Gone" vs "Get 10% Off"; see discount-marketing-strategy for discount campaign design
Clear, no ambiguity: User knows exactly what happens
Scarcity/urgency: When appropriate; avoid overuse

Placement

Above the fold for primary actions
After value proposition; build value before CTA
Near trust signals (testimonials, badges)
Sticky/fixed for long pages (use sparingly)

Technical

Semantic HTML: <button> or <a> with role="button" when needed
Visible focus state for keyboard users
Loading state for async actions: disable button during async operations; show spinner or loading text; prevent double-submit
cursor-pointer: Add cursor-pointer to all clickable CTAs; default cursor on interactive elements is poor UX
aria-label: Use aria-label for icon-only buttons (e.g., close, search); screen readers need descriptive labels
Hover stability: Use color/opacity transitions (150–300ms); avoid scale transforms that shift layout

Testing

A/B test: color, copy, placement, size
Measure: click-through rate, conversion rate

Output Format

CTA copy suggestions
Design notes (color, size, hierarchy)
Placement recommendations
Accessibility checklist (cursor-pointer, aria-label, focus, loading state)

Related Skills

hero-generator: Hero typically contains primary CTA
landing-page-generator: CTA is step 5 of landing page flow; single-goal pages
testimonials-generator: Testimonials near CTAs boost conversion
trust-badges-generator: Badges near CTAs increase trust
pricing-page-generator: CTA on pricing pages (e.g., "Start free trial")

Frequently asked questions

What does the Cta Generator AI skill do?

Why use Cta Generator on TypingMind?

Because you install it once and use it with any model. Cta Generator is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Cta Generator in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/kostja94/marketing-skills/tree/main/skills/components/conversion/cta. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Cta Generator?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Cta Generator?

As many as you like. As long as a model supports skills, you can use Cta Generator with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Cta Generator AI skill free?

Yes. It is published on GitHub by kostja94 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Instructions

View

Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Components: Call-to-Action (CTA)

Initial Assessment

Design Principles

Visual Clarity

Hierarchy

Color & Shape

Copy Best Practices

Placement

Technical

Testing

Output Format

Related Skills

Frequently asked questions

Related AI Skills

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