Display Ads

CommunityPopular

kostja94

display-ads

When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.

Overview

Publisher	kostja94
Repository	`marketing-skills`
Skill name	`display-ads`
Stars	1K
Forks	139
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by kostja94 on GitHub. Read the source before you install it.

Installation

Install the Display Ads AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/display-ads
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/display-ads

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/kostja94/marketing-skills.git /tmp/marketing-skills
mkdir -p .claude/skills
cp -r /tmp/marketing-skills/skills/paid-ads/formats/display-ads .claude/skills/display-ads

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Display Ads in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Display Ads on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Display Ads is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Paid Ads: Display / Banner

Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

What Is Display / Banner

Ad networks: Aggregate inventory from many publishers; buy placements programmatically or via direct deals
Banner ads: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated
Programmatic: Automated buying via DSPs; real-time bidding (RTB); audience targeting

Formats

Format	Use
Display banner	IAB sizes; CPM or CPC; brand, retargeting
Native	Blends with page content; higher engagement
Video pre-roll	Pre-roll on publisher video; see ctv-ads for streaming
Rich media	HTML5; expandable, interactive
Mobile interstitial	Full-screen between content

Buying Options

Option	Use
Google Display	Part of Google Ads; automated placements; retargeting
Programmatic DSP	The Trade Desk, Magnite, etc.; audience-based; scale
Direct publisher	Deal with specific site; guaranteed placement
Ad network	Network aggregates inventory; simpler than full programmatic

Metrics

Metric	Use
CPM	Cost per thousand impressions
CPC	Cost per click
CTR	Click-through rate; typically low for banners (0.1–0.5%)
Viewability	% of impressions actually seen
Completion rate	For video; % who watch full ad

Creative

IAB sizes: 300×250 (medium rectangle), 728×90 (leaderboard), 160×600 (skyscraper), 320×50 (mobile)
File types: Static image, animated GIF, HTML5
Message: Clear CTA; minimal text; brand visible in 3 seconds

UTM

Use utm_medium=display or cpc with utm_source (publisher or network name) for attribution. See traffic-analysis for GA4 alignment.

Pre-Launch Checklist

Creative in required sizes
Landing page aligned with ad message
UTM parameters set
Retargeting audience defined (if applicable)
Viewability target set

Related Skills

paid-ads-strategy: Ad formats by medium; when to use display
google-ads: Google Display Network; retargeting campaigns
traffic-analysis: UTM for display; attribution
analytics-tracking: Conversion tracking; viewability

Frequently asked questions

What does the Display Ads AI skill do?

Why use Display Ads on TypingMind?

Because you install it once and use it with any model. Display Ads is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Display Ads in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/display-ads. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Display Ads?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Display Ads?

As many as you like. As long as a model supports skills, you can use Display Ads with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Display Ads AI skill free?

Yes. It is published on GitHub by kostja94 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Paid Ads: Display / Banner

What Is Display / Banner

Formats

Buying Options

Metrics

Creative

UTM

Pre-Launch Checklist

Related Skills

Frequently asked questions

Related AI Skills

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