Email Marketing

Community

kostja94

email-marketing

When the user wants to plan email marketing, EDM, newsletter strategy, or email deliverability. Also use when the user mentions "email marketing," "EDM," "newsletter," "SPF," "DKIM," "DMARC," "email deliverability," "email content strategy," "email campaigns," "newsletter strategy," "email automation," or "cold email." For signup UI, use newsletter-signup-generator.

Overview

Publisher	kostja94
Repository	`marketing-skills`
Skill name	`email-marketing`
Stars	979
Forks	137
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by kostja94 on GitHub. Read the source before you install it.

Installation

Install the Email Marketing AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/email-marketing

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/kostja94/marketing-skills.git /tmp/marketing-skills
mkdir -p .claude/skills
cp -r /tmp/marketing-skills/skills/channels/owned/email-marketing .claude/skills/email-marketing

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Email Marketing in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Email Marketing on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Email Marketing is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Channels: Email Marketing

Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for audience and content strategy. See content-marketing for content types and formats across channels.

Identify:

Goal: Retention, conversion, brand reach, or SEO synergy
Content mix: Onboarding, campaign, announcement, features, newsletter
List size: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance

EDM vs Newsletter

Type	Purpose	Use
EDM	Direct marketing; conversion-focused	Promotions, campaigns, announcements; bulk sends
Newsletter	Ongoing value; relationship	Industry insights, curated articles; regular cadence

Combine both: EDM for push; Newsletter for nurture. Cover different stages and goals.

Five Content Types

Type	Use
Onboarding	Welcome + first-use guidance; 5-7 day sequence; behavior-triggered; drive "Aha!" moment
Campaign	Promotions, limited-time; conversion or participation
Announcement	Product launch, major update; one-time important notice
Features update	New features, improvements; help users adopt
Blog/Newsletter	Curated articles, industry insights; sustained touch

User Best Practices

Practice	Guideline
Personalization	Segment by behavior, source, stage; boosts open/click
Timing	New users: dense; existing: controlled pace; behavior-triggered > calendar-only
Welcome series	Send soon after signup; 5-7 emails over days; guide first key action
Unsubscribe	One-click required (Gmail/Yahoo); honor within 48h; clear entry
Complaint rate	Keep below 0.3%; list hygiene critical

Content Best Practices

Practice	Guideline
Subject	One clear topic per email; avoid pure promo
Value first	Useful info before promotion
CTA	Single primary CTA; clear next step
Mobile	50%+ read on mobile; responsive layout, tappable links

Deliverability & Domain Config

Subdomain: Use subdomain (e.g. mail.example.com) for marketing; keep transactional (support@, etc.) on main domain. Isolate risk.

SPF, DKIM, DMARC

Protocol	Purpose
SPF	Authorizes mail servers for domain
DKIM	Cryptographic signature; verifies sender
DMARC	Policy for unauthenticated mail; start p=none, then quarantine, then reject over 60-90 days

Order: SPF first, then DKIM, then DMARC. Gmail/Yahoo require all three for bulk senders (5,000+/day) since Feb 2024.

Advanced: TLS-RPT, MTA-STS, BIMI (brand logo). Postmaster Tools: Monitor deliverability, spam rate, auth status.

Delivery Strategy: Articles + SEO Synergy

Article Type	Use
Retention	Deep content for existing users; improve retention
ToFu	Top of funnel; awareness (trends, concepts, problem framing)
MoFu	Middle of funnel; consideration (comparisons, reviews, best practices)

Dual value: (1) Better email engagement (open, click, stickiness); (2) Drive traffic to article pages from non-search channel; signals to Google that users value content; supports SEO.

Measurement: GA4 email source traffic to article pages; GSC rank/click changes.

Planning Framework

Content mix: Allocate onboarding, campaign, announcement, features, newsletter
Select articles: Pick retention, ToFu, MoFu from blog; prioritize SEO target pages
Cadence: Stable frequency (weekly/biweekly/monthly); avoid over-sending
Monitor: Open rate, click rate; GA4 email contribution to article traffic; GSC

Frequency

Guideline	Note
Baseline	1 high-value email/week for most brands
Peak times	Tue-Thu, 8-11am or 2-4pm (recipient timezone)
Segmentation	New vs loyal need different cadence
Quality	Relevant, behavior-triggered > calendar volume

Data: ~36% send 1-3/month; ~30% weekly; daily risks high unsubscribe.

Output Format

Content mix (five types)
EDM vs Newsletter balance
Deliverability (subdomain, SPF/DKIM/DMARC)
Article delivery (Retention, ToFu, MoFu, SEO targets)
Cadence and frequency
KPI (open, click, GA4 email traffic, GSC)

Related Skills

content-marketing: Content types, formats; email as channel in repurposing matrix
newsletter-signup-generator: Signup form design
traffic-analysis: Email source attribution, UTM
analytics-tracking: Email click tracking
content-strategy: Article selection for email delivery
integrated-marketing: Email as owned media channel

Frequently asked questions

What does the Email Marketing AI skill do?

Why use Email Marketing on TypingMind?

Because you install it once and use it with any model. Email Marketing is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Email Marketing in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/email-marketing. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Email Marketing?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Email Marketing?

As many as you like. As long as a model supports skills, you can use Email Marketing with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Email Marketing AI skill free?

Yes. It is published on GitHub by kostja94 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Channels: Email Marketing

Initial Assessment

EDM vs Newsletter

Five Content Types

User Best Practices

Content Best Practices

Deliverability & Domain Config

SPF, DKIM, DMARC

Delivery Strategy: Articles + SEO Synergy

Planning Framework

Frequency

Output Format

Related Skills

Frequently asked questions

Related AI Skills

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