Product Hunt Launch logo

Product Hunt Launch

Community
kostja94
product-hunt-launch

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

Overview

Publisherkostja94
Repositorymarketing-skills
Skill nameproduct-hunt-launch
Stars
979
Forks
137
Bundled files
Instructions only
LicenseMIT
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by kostja94 on GitHub. Read the source before you install it.

Installation

Install the Product Hunt Launch AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/kostja94/marketing-skills.git /tmp/marketing-skills
mkdir -p .claude/skills
cp -r /tmp/marketing-skills/skills/channels/community/product-hunt-launch .claude/skills/product-hunt-launch
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Product Hunt Launch in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Product Hunt Launch on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Product Hunt Launch is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Channels: Product Hunt Launch

Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Read project context first: If .claude/project-context.md or .cursor/project-context.md exists, use Sections 1–4, 5, 6, 8, 9 for submission content.

Identify:

  1. Product type: SaaS, AI tool, app, Chrome extension
  2. Launch readiness: Landing page, screenshots, tagline, first comment
  3. Hunter: Self-hunt or Top Hunter (optional but helps)

30-Day Preparation Plan

PhaseDaysActions
Teaser30–21Build "notify me" page; decide self-hunt vs hunter; engage in community
Supporters20–11Build list of 200+ (makers, industry contacts, followers, users)
Assets10–3Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before
Launch day2–1Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific

Product Hunt Fields

FieldSpec
Tagline≤60 chars; no emojis unless part of product name; catchy, benefit-focused
Gallery1270×760 px recommended; readable, show product value
Demo video<2 minutes; optional but recommended
First commentPost immediately; story-driven, not feature list; significantly impacts engagement
Topic tags3–5 relevant; match Product Hunt taxonomy

Launch Day Strategy

PracticeGuideline
TimingTuesday–Thursday; 12:01am Pacific works best
NarrativeCreate story (problem → solution), not feature list
EngagementReply to every comment; thank supporters; answer questions
AvoidBegging for upvotes (risk of shadowban)

Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.

Realistic Expectations

OutcomeUpvotesPlacement
Poor50–100
Average200–400Top 10
Good500–800Top 5
Great800+Product of the Day

Beyond Listing

OfferingUse When
Product Hunt DailyNewsletter feature; high-intent audience
Social promotionPH shares on X, LinkedIn; launch-day amplification
Featured placementPaid promotion options

Post-Launch

  • Continue engaging with new users
  • Thank-you emails to supporters
  • Ask for feedback
  • See directory-submission for other directories; cold-start-strategy for full launch plan

Output Format

  • Readiness checklist (tagline, gallery, first comment, topic tags)
  • First comment draft (story-driven)
  • Tagline options (≤60 chars)
  • 30-day timeline (if planning ahead)

Related Skills

  • directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
  • cold-start-strategy: Full launch plan; Product Hunt as channel
  • indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
  • media-kit-page-generator: Press kit, screenshots for launch
  • analytics-tracking: UTM for Product Hunt traffic attribution

Frequently asked questions

What does the Product Hunt Launch AI skill do?

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.

Why use Product Hunt Launch on TypingMind?

Because you install it once and use it with any model. Product Hunt Launch is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Product Hunt Launch in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Product Hunt Launch?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Product Hunt Launch?

As many as you like. As long as a model supports skills, you can use Product Hunt Launch with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Product Hunt Launch AI skill free?

Yes. It is published on GitHub by kostja94 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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