Humanize Copy
Human copy sounds meant for this reader, now. Keep facts; replace formula with consequence, stance, and cadence the speaker can sustain aloud.
Establish the speaking situation before editing
Do not synonym-swap detached text. Build a voice brief from source, reader job, protected language, defensible claim, and register. For a real author, use supplied/approved samples; never infer private identity from stereotypes.
| Voice brief field | Evidence to use |
|---|---|
| Speaker and audience | Named role, relationship, and reader context from the request/source |
| Reader job | Decision, action, reassurance, or understanding the text must support |
| Defensible claim | Source fact, direct quote, measurement, or explicitly marked opinion |
| Protected language | Legal, safety, product, customer, or brand wording that cannot be casually altered |
| Register boundary | Degree of formality, humor, intimacy, and certainty the situation can bear |
Without facts/voice authority, change only clarity, order, and cadence; never invent claims, metrics, anecdotes, testimony, or personal voice.
Edit in three passes
- Source: mark protected meaning and authority behind every claim.
- Stance: decide what the speaker can say plainly; lead with reader consequence, decision, or next action.
- Shape: cut wrapper, restore causal order, tune sentence length/register.
Compare revision to source; apply references/writing-constitution.md, then use kill-list and
rhythm references as detectors after meaning is settled.
Detect formula before replacing words
The kill list is a detector, not a ban. Inspect buzzwords, ceremonial hooks, manufactured contrast, repeated rule-of-three/em-dash cadence, hedges, and generic metaphor. Preserve technical, legal, and brand terms. When it fires, name the subject, state the consequence, or remove the sentence; a fancier synonym is not repair.
Worked transformation
Source facts: appointments are booked online; technicians give a two-hour arrival window; customers receive a text before arrival.
Before: “Experience seamless repair solutions designed to get your day back on track.”
After: “Book online. We’ll give you a two-hour window and text before the technician arrives.”
The revision earns confidence from source: it replaces unsupported emotional promise with decision, timing, and useful reassurance. Target specificity and rhythm that fit authority, not universally casual copy.
Decision order and evidence
Build the brief/fact ledger; revise stance, order, precision, and cadence without changing facts or safety meaning. Record source authority for new specificity.
Self-check
- Read-aloud test, direct opening, and no formulaic cadence, hedge, or thesaurus-salad?
- Source-backed specifics and bounded claims—not competitor-generic copy or invented texture?
- Register fits this reader, task, and consequence?
- Writing rules applied and their IDs recorded in the evidence?
Reference files
references/kill-list.md— detector list and examples.references/rhythm-and-voice.md— structure, stance, cadence.references/decision-records.md— novel-case ADR rules.references/writing-constitution.md— portable IA floor.
How to deliver
Deliver revised copy first when requested. Follow with voice brief and 2–5 high-leverage
mechanism changes when useful. Preserve facts/register; pair non-English work with
i18n-ready.
Information-architecture gate
Apply the bundled Writing Constitution floor (references/writing-constitution.md):
old-before-new, stress position, anchor/linking/umbrella/preview, and exact key-term repetition.
Run the three-pass audit and record rule IDs. This reference is portable; do not use a
workstation-local copy. Echo argument terms; remove formulaic repetition.
Contract (generated)
Canonical detail: contract.json.
- Route: UI or product copy is factually correct but generic, hedged, clichéd, or unlike the intended author voice.; avoid: The request requires changing product facts, legal meaning, or interaction behavior.
- Exclude: Do not invent claims, testimonials, or product facts. (+2 in contract.json)
- Stop / handoff: Stop when source facts or approval constraints are missing. (+1 in contract.json); receives [cognitive-a11y, design-system-interview, deslop-ui, empty-states, improve-existing-website, tasteroll] -> sends [form-ux, i18n-ready, tastecheck-pass]
- Output: fact-preserving copy revision with voice rationale
- Evidence:
table_with_evidencewithstatus,reason,remediation,evidence,provenance.


