Content Distribution logo

Content Distribution

Organization
LeadMagic
content-distribution

Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion. Use when getting content in front of an audience, repurposing content, or building a distribution engine. Triggers on: "content distribution", "promote content", "repurpose content", "syndication", "amplify content", "get more eyes on", or any content amplification request.

Overview

PublisherLeadMagic
Repositorygtm-skills
Skill namecontent-distribution
Stars
72
Forks
18
Bundled files
3
LicenseMIT
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 3 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by LeadMagic on GitHub. Read the source before you install it.

Installation

Install the Content Distribution AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/LeadMagic/gtm-skills/tree/main/skills/creative/content-distribution
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/LeadMagic/gtm-skills.git /tmp/gtm-skills
mkdir -p .claude/skills
cp -r /tmp/gtm-skills/skills/creative/content-distribution .claude/skills/content-distribution
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Content Distribution in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Content Distribution on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Content Distribution is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Content Distribution

Overview

Creating content is 20% of the work. Distributing it is 80%. Most teams spend weeks on a piece of content and 10 minutes tweeting about it. This skill flips that: build a distribution engine that gives every piece of content maximum reach across every channel your ICP uses.

Authoritative Foundations

  • Ross Simmonds — Create Once, Distribute Forever — Spend more effort distributing than creating; atomize one asset into channel-native pieces for every place your audience already is.
  • Gary Vaynerchuk — Content model — Turn one pillar piece (a talk, video, or report) into dozens of micro-content pieces sized for each platform.
  • Ann Handley — Everybody Writes — Rewrite, don't paste: adapt the voice and hook to each channel instead of cross-posting the same text.

When to Use

  • "Distribute this content piece"
  • "Build a content distribution plan"
  • "Repurpose our content across channels"
  • "Get more reach for our content"
  • "Promote our article/podcast/video"
  • "Build a distribution engine"

Step-by-Step Process

Phase 1: Content Atomization

One long-form piece → 10+ derivative assets:

Source→ Derivative Assets
Blog post (2000 words)LinkedIn post (text-only), LinkedIn carousel (key points), Twitter thread, email newsletter section, podcast talking point, YouTube short, infographic, quotes for social graphics, slide deck, guest post angle
Podcast episodeBlog post (transcript + insights), social clips (60s), quote graphics, LinkedIn post, email to subscribers, show notes with links
Webinar/videoBlog recap, social clips (30-60s), slide deck, email follow-up to registrants, LinkedIn post with key insight, quotes from speakers

Rule: Create once, distribute 10+ times across 10+ formats. Never publish a piece of content in only one format.

Phase 2: Channel Distribution Matrix

ChannelFormatFrequencyEffort
NewsletterCurated content + original insight1x/weekMedium
LinkedIn (founder)Text post, carousel, video3-5x/weekLow (per post)
LinkedIn (company)Article share + commentary1-2x/weekLow
Twitter/XThread, short post, quoteDailyLow
RedditValue-first post in relevant subs1-2x/weekMedium
Hacker NewsLaunch/product postsAs relevantMedium
Industry communitiesValue posts (no self-promo)1-2x/weekLow
Email to subscribersNew content alertPer pieceLow
Paid amplificationBoost top performersOngoingBudget-dependent
Partner cross-promotionMutual sharing1-2x/monthMedium
Aggregators (Zest, Refind)Submit top piecesPer pieceLow

Phase 3: Paid Amplification

Organic reach has limits. Paid amplification extends it:

  • LinkedIn boosted post: Take a high-performing organic post → sponsor to your ICP. $50-200/post. Best ROI on already-validated content.
  • Meta retargeting: Serve content to website visitors who didn't convert. $1-5/day per audience segment.
  • Content syndication (Outbrain/Taboola): Place content on publisher sites. $0.10-1.00 CPC. Best for top-of-funnel content.
  • Newsletter sponsorships: Sponsor relevant newsletters. $500-5K per placement. Best for reaching specific audiences.

Phase 4: Distribution Cadence

DayAction
Launch dayBlog published. LinkedIn post (founder). Twitter thread. Email to subscribers.
Day 2LinkedIn carousel (key points). Reddit post. Industry community posts.
Day 3LinkedIn post (different angle). Submit to aggregators.
Day 7Newsletter roundup includes the piece. Social re-share with new hook.
Day 14Boost top-performing organic post. Create derivative for partner promotion.
Day 30Repurpose into new format (video, podcast). Re-share in communities.

Output Format

Content distribution plan with: atomization map (one source → 10+ derivatives), channel matrix with frequency, paid amplification budget, and 30-day distribution calendar.

Quality Check

  • Every long-form piece has 10+ derivative assets planned
  • Channel matrix populated with formats and frequencies
  • Paid amplification budget allocated for top performers
  • 30-day distribution calendar created
  • Partner cross-promotion planned for top pieces

Common Pitfalls

  1. Spend 90% on creation, 10% on distribution. Flip it. A great piece of content nobody sees is wasted. Distribution is the multiplier.

  2. Publish once, done. The same piece should appear across 10+ formats and channels over 30 days. Most value comes from derivatives.

  3. Self-promo in communities. Posting "check out my article" in Reddit gets removed. Post the insight with no link. The community finds you.

  4. No paid amplification. Organic reach on LinkedIn is 2-5% of followers. Boost your best content to reach the other 95%.

  5. Company page only. Founder posts get 10x the reach of company posts. Founder is the distribution channel at <$10M ARR.

Execution Artifacts

  • references/framework-notes.md — Named frameworks and reference tables
  • templates/output-template.md — Deliverable shell for agent output
  • scripts/check-output.py — Lightweight deliverable validator

Related Skills

  • content-marketing: Content strategy and creation
  • social-media-strategy: Platform-specific posting
  • paid-advertising: Paid amplification execution
  • marketing-strategy: Overall channel mix

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Content Distribution AI skill do?

Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion. Use when getting content in front of an audience, repurposing content, or building a distribution engine. Triggers on: "content distribution", "promote content", "repurpose content", "syndication", "amplify content", "get more eyes on", or any content amplification request.

Why use Content Distribution on TypingMind?

Because you install it once and use it with any model. Content Distribution is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Content Distribution in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/LeadMagic/gtm-skills/tree/main/skills/creative/content-distribution. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Content Distribution?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Content Distribution?

As many as you like. As long as a model supports skills, you can use Content Distribution with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Content Distribution AI skill free?

Yes. It is published on GitHub by LeadMagic under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

View all

Set up your own AI workspace now

Get notified about new features and future giveaways by subscribing to our newsletter 👇