Founder Brand

Organization

LeadMagic

founder-brand

Build a founder personal brand — LinkedIn strategy, content cadence, podcast guesting, newsletter growth, media features, and community building. Includes Adam Robinson's (RB2B) founder-led LinkedIn playbook: daily posting, hooks, zero-click content, and build-in-public. Use when building personal brand, growing audience, or establishing thought leadership as a founder. Triggers on: "personal brand", "founder brand", "LinkedIn strategy", "thought leadership", "build audience", "build in public", "Adam Robinson", "get on podcasts", "newsletter growth", or any founder content request.

Overview

Publisher	LeadMagic
Repository	`gtm-skills`
Skill name	`founder-brand`
Stars	72
Forks	18
Bundled files	5
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
5 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by LeadMagic on GitHub. Read the source before you install it.

Installation

Install the Founder Brand AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/LeadMagic/gtm-skills/tree/main/skills/founder-led/founder-brand
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/LeadMagic/gtm-skills.git /tmp/gtm-skills
mkdir -p .claude/skills
cp -r /tmp/gtm-skills/skills/founder-led/founder-brand .claude/skills/founder-brand

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Founder Brand in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Founder Brand on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Founder Brand is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Founder Brand

Overview

A founder with a strong personal brand wins deals before the first meeting. Prospects read your content, trust your expertise through your ideas, and come to sales conversations pre-sold. Your company's brand borrows credibility from your personal brand — not the other way around.

Building a founder brand is a long game. It compounds. Every post, podcast appearance, and newsletter issue adds to an asset that generates inbound pipeline for years.

When to Use

"Build my personal brand as a founder"
"Grow my LinkedIn following"
"Start a founder newsletter"
"Get on podcasts"
"Create thought leadership content"
"Build an audience for my SaaS"
"Develop my voice as a founder"

Authoritative Foundations

Adam Robinson (RB2B / Retention.com) — the reference case for founder-led LinkedIn distribution: bootstrapped RB2B from $0 → $1M ARR in 16 weeks and ~$5M in its first year with LinkedIn as the only channel. Daily posting, hook discipline (25% of writing time), 3-4 repeated content pillars, zero-click content with profile-link conversion, ~1-in-10 hard CTAs, and radical build-in-public transparency. Full playbook → references/adam-robinson-founder-brand.md.
Richard van der Blom (Just Connecting) — LinkedIn Algorithm Insights Report; the reach mechanics (interest graph, format rankings, dwell time, link penalties) that make the posting system work. Load linkedin-algorithm for the full data.
Jessie Lizak (Reveting) — when daily writing is the bottleneck, run a weekly LinkedIn Live as the primary content engine (WinsDay model): record conversations, repurpose into clips, carousels, and posts. Load linkedin-live-strategy → references/jessie-lizak-linkedin-live.md.
Charlie Hills — social media strategy for B2B. Multi-channel content distribution. Personal brand as growth lever.
Brendan Gahan — creator economy principles applied to founders. Community over audience. Trust over reach.

Step-by-Step Process

Phase 1: Platform Strategy

LinkedIn (primary B2B): Where your customers are. Post 2-3x/week minimum (Adam Robinson posts daily — frequency compounds once pillars are set). Content types: lessons from building, data from your business, contrarian takes on industry wisdom, customer stories (anonymized). Verify content-market fit early: an audience that loves your posts but can't buy your product is a vanity asset (Robinson's Retention.com → RB2B lesson, references/adam-robinson-founder-brand.md).

Newsletter (depth): Substack or beehiiv. Weekly or bi-weekly. Long-form thinking that LinkedIn posts can't contain. This is where you develop ideas.

Podcast guesting (credibility): Being interviewed builds authority faster than posting. Target: 1-2 appearances/month on shows your ICP listens to.

Twitter/X (optional): Real-time commentary, community. Only if your audience is there. Don't spread too thin.

Phase 2: Content Strategy

Content pillars (pick 3-4):

Building in public: revenue updates, hiring, product decisions
Industry insights: what you're seeing in your market
Contrarian takes: things everyone believes that you think are wrong
How-to / tactical: specific advice from your domain
Customer stories: anonymized wins and lessons
Personal journey: the founder experience, honestly

Cadence: LinkedIn 2-3x/week, newsletter 1x/week or bi-weekly, podcasts 1-2x/month. Consistency matters more than frequency.

Hook discipline (Adam Robinson): spend ~25% of writing time on the opening line — don't publish without a strong hook. Checklist: credibility maximized, numbers/data used, something provocative, in your prolific zone, brokering valuable information. Write every post as if nobody knows you: ~85% of viewers didn't see your previous post, so reintroduce context and credibility each time.

Zero-click rule: put the full insight in the post — no teaser links (external links are reach-penalized, see linkedin-algorithm). Let your profile link and warm DMs convert; cap hard CTAs at ~1 in 10 posts.

Voice guidelines: Direct, opinionated, specific. No corporate language. Read like you talk. If you wouldn't say it at dinner, don't write it.

Phase 3: Audience Growth

0-1,000 followers: Comment on 5-10 ICP-relevant posts before posting your own. Reply to every comment. DM people who engage consistently. Growth at this stage is 1:1 relationship building.

1,000-10,000: Your content carries itself. Post consistently. Engage with other creators in your space. Collaborate: co-authored posts, joint webinars, podcast swaps.

10,000+: Your audience is an asset. Newsletter becomes a pipeline channel. Podcast guesting is inbound (they ask you). Media features start appearing.

Phase 4: Media and Features

Pitch yourself to publications your ICP reads:

What unique data do you have? "We analyzed X thousand [data points] and found Y." Data-driven pitches get picked up.
What contrarian opinion do you hold? "Everyone says X. Our data shows Y."
What story can only you tell? Your specific experience building in your specific market.

Publications to target: First Round Review, SaaStr, industry trade publications, podcasts in your space. Start with smaller outlets and work up.

Output Format

Founder brand strategy with: platform mix, content pillars, 30-day content calendar, audience growth plan, media pitch list, and voice guidelines.

Quality Check

Platform selection matches where your ICP spends attention
Content pillars defined (not just "post about my company")
30-day content calendar with specific topics
Voice guidelines documented (how you sound, what you never say)
Growth plan with specific tactics per follower stage
Media pitch list with unique angles

Common Pitfalls

Company page as primary. People follow people, not companies. Founder posts outperform company page posts 10:1 on LinkedIn.
Posting company content only. "We launched a new feature" is not thought leadership. Share insights, lessons, and contrarian takes.
Inconsistent posting. Posting bursts then silence loses momentum. Schedule content in advance. Batch-create on Sundays.
Vanilla voice. "Excited to announce..." is invisible. Have opinions. Take positions. The people who disagree are not your audience.
Engagement without pipeline tracking. Likes don't pay bills. Track: content → profile views → website visits → demo requests → closed revenue.

Execution Artifacts

references/framework-notes.md — Named frameworks and reference tables
templates/output-template.md — Deliverable shell for agent output
scripts/check-output.py — Lightweight deliverable validator
references/adam-robinson-founder-brand.md — Adam Robinson (RB2B) founder-led LinkedIn playbook

Related Skills

linkedin-algorithm: Reach mechanics — van der Blom Algorithm Insights Report
linkedin-live-strategy: Weekly LinkedIn Live content engine (Jessie Lizak / Reveting)
social-selling: Turning content engagement into conversations and pipeline
social-media-strategy: Platform-specific content formats and sizing
copywriting: Headlines and persuasive writing
launch-planning: Coordinating content around launches
solo-founder-gtm: Founder as the GTM motion

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Founder Brand AI skill do?

Why use Founder Brand on TypingMind?

Because you install it once and use it with any model. Founder Brand is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Founder Brand in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/LeadMagic/gtm-skills/tree/main/skills/founder-led/founder-brand. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Founder Brand?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Founder Brand?

As many as you like. As long as a model supports skills, you can use Founder Brand with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Founder Brand AI skill free?

Yes. It is published on GitHub by LeadMagic under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Founder Brand

Overview

When to Use

Authoritative Foundations

Step-by-Step Process

Phase 1: Platform Strategy

Phase 2: Content Strategy

Phase 3: Audience Growth

Phase 4: Media and Features

Output Format

Quality Check

Common Pitfalls

Execution Artifacts

Related Skills

Bundled files

Frequently asked questions

Related AI Skills

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