Podcast Gtm

Organization

LeadMagic

podcast-gtm

Turns podcast guesting into a GTM channel: show targeting, booking pitches, interview prep, content repurposing, and pipeline attribution. Use when a founder or executive wants to get booked on podcasts or turn appearances into pipeline. Triggers on: "podcast GTM", "podcast appearances", "be a podcast guest", "podcast marketing", "book podcast appearances".

Overview

Publisher	LeadMagic
Repository	`gtm-skills`
Skill name	`podcast-gtm`
Stars	72
Forks	18
Bundled files	5
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
5 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by LeadMagic on GitHub. Read the source before you install it.

Installation

Install the Podcast Gtm AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/LeadMagic/gtm-skills/tree/main/skills/demand-gen/podcast-gtm
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/LeadMagic/gtm-skills.git /tmp/gtm-skills
mkdir -p .claude/skills
cp -r /tmp/gtm-skills/skills/demand-gen/podcast-gtm .claude/skills/podcast-gtm

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Podcast Gtm in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Podcast Gtm on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Podcast Gtm is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Podcast GTM

Overview

Podcast guesting is the highest-leverage GTM channel most founders ignore. One 45-minute appearance → 10+ content derivatives, backlinks, social proof, and direct pipeline from listeners who self-qualify by listening for 30+ minutes. This skill covers booking strategy through pipeline conversion.

Authoritative Foundations

Chris Walker — Demand creation and dark social — Podcasts drive influence last-touch attribution can't see; track 'heard on podcast' in the CRM and judge the program over 90 days.
Rand Fishkin (SparkToro) — Audience research — Pick shows your ICP actually listens to; audience overlap beats download counts.
Ahrefs — Podcast tour for links — Each appearance earns a show-notes backlink and raw material for repurposed content.

When to Use

"Get on podcasts"
"Podcast guesting strategy"
"Book podcast appearances"
"Podcast GTM play"

Step-by-Step Process

Phase 1: Target Show Selection

Prioritize podcasts by ICP overlap, not audience size:

Tier 1: Shows your ICP listens to (even if audience is 500). The 500 right people > 50,000 random listeners.
Tier 2: Industry shows with good production quality and backlinks
Tier 3: General business/startup shows for brand reach

Research method: Ask 10 customers what podcasts they listen to. Search Apple Podcasts/Spotify for industry keywords. Check competitor guest appearances.

Phase 2: Booking Outreach

Research: Listen to 2-3 recent episodes. Reference specific episodes in your pitch — proves you're not spraying.
Topic pitch: 3 specific topics you can cover, each with a counterintuitive angle. Not "I'd love to come on your show" — "Your episode with [Guest] on [Topic] made me think about [Your Angle]. I'd love to discuss..."
Credentials: Relevant data, unique experience, controversial take. "I've sent 1M+ cold emails and here's what I learned..."
Follow-up: 2 touches max. Podcast hosts are busy.

Phase 3: Interview Preparation

3 key messages: What do you want listeners to remember? Repeat each 2-3 times in different ways.
Signature story: One memorable customer story or personal experience.
Counterintuitive take: What do you believe that most people in your industry don't? This is what gets shared.
CTA: Where should listeners go? Simple, single URL. Free tool > newsletter > book a call (in that order of conversion).

Phase 4: Content Repurposing

One episode → 10+ assets:

Pull-quote social graphics (3-5)
Twitter/X thread (highlights)
LinkedIn post (personal reflection)
Blog post (expanded version of your key argument)
Newsletter mention
YouTube Short / TikTok clip (best 60 seconds)
"As seen on" media section for your website
Backlink in guest profile (SEO value)

Phase 5: Pipeline Conversion

Show notes link: Specific landing page for that podcast's audience
Episode promo: You promote the episode to your audience (hosts love this, they'll invite you back)
Listener outreach: "Heard you on [Podcast]" is a great cold email opener
Track: Unique URL in show notes, track signups and pipeline from podcast appearances. You'll likely find podcast leads convert at 2-3x your average rate because they've spent 45 minutes with you before booking a call.

Output Format

Podcast GTM plan with: target show list, booking templates, interview prep brief, content repurposing map, and pipeline tracking setup.

Quality Check

Before delivering, verify:

All required sections are complete
Output matches the user's stated need
Named frameworks are cited for key recommendations
No vague claims — every recommendation has a specific action
Deliverable is ready for operational use, not just conceptual

Common Pitfalls

Webinar as product demo. Prospects attend for insights, not a sales pitch. Fix: 80% educational content, 20% product mention. Lead with counterintuitive insights.
One-and-done syndication. Publishing once and moving on. Fix: one pillar piece → 15+ derivatives across channels over 30 days.
Measuring paid social on clicks. Clicks and CPL don't equal pipeline. Fix: track pipeline generated and cost per opportunity from each channel.

Implementation Depth

Use this section when the user asks for a finished asset, not a high-level explanation.

Diagnostic Questions

What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?

Framework Application

Map the recommendation explicitly to the named frameworks in this skill:

Podcast Guesting Framework: apply only the part that directly improves the requested deliverable.
Authority Marketing: apply only the part that directly improves the requested deliverable.
SiriusDecisions — Demand Waterfall: apply only the part that directly improves the requested deliverable.

Deliverable Standard

A strong output from this skill includes:

A crisp diagnosis of the current situation
A recommended path with tradeoffs, not a generic list
A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
A measurement plan with leading and lagging indicators
Risks and edge cases called out before execution

Adaptation Rules

For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.

Execution Artifacts

references/framework-notes.md — Walker dark social, SparkToro show selection, repurposing map
templates/output-template.md — Deliverable shell for agent output
scripts/check-output.py — Lightweight deliverable validator
references/chris-walker-mental-models.md — Repo root: demand creation, frequency, influenced pipeline
references/seo-strategy-playbook.md — Repo root: §6 podcast tour backlinks
the using-gtm-skills skill — Pattern 26: Demand Creation (step 4)

Related Skills

founder-brand, content-marketing, social-media-strategy, pitch-deck-builder, cold-email-strategy

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Podcast Gtm AI skill do?

Why use Podcast Gtm on TypingMind?

Because you install it once and use it with any model. Podcast Gtm is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Podcast Gtm in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/LeadMagic/gtm-skills/tree/main/skills/demand-gen/podcast-gtm. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Podcast Gtm?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Podcast Gtm?

As many as you like. As long as a model supports skills, you can use Podcast Gtm with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Podcast Gtm AI skill free?

Yes. It is published on GitHub by LeadMagic under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Podcast GTM

Overview

Authoritative Foundations

When to Use

Step-by-Step Process

Phase 1: Target Show Selection

Phase 2: Booking Outreach

Phase 3: Interview Preparation

Phase 4: Content Repurposing

Phase 5: Pipeline Conversion

Output Format

Quality Check

Common Pitfalls

Implementation Depth

Diagnostic Questions

Framework Application

Deliverable Standard

Adaptation Rules

Execution Artifacts

Related Skills

Bundled files

Frequently asked questions

Related AI Skills

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