Brand Voice logo

Brand Voice

CommunityPopular
luongnv89
brand-voice

Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.

Overview

Publisherluongnv89
Repositoryclaude-howto
Skill namebrand-voice
Stars
41.5K
Forks
5.1K
Bundled files
3
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 3 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by luongnv89 on GitHub. Read the source before you install it.

Installation

Install the Brand Voice AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/luongnv89/claude-howto.git /tmp/claude-howto
mkdir -p .claude/skills
cp -r /tmp/claude-howto/03-skills/brand-voice .claude/skills/brand-voice
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Voice in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Voice on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Voice is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Brand Voice Skill

Overview

This skill ensures all communications maintain consistent brand voice, tone, and messaging.

Brand Identity

Mission

Help teams automate their development workflows with AI

Values

  • Simplicity: Make complex things simple
  • Reliability: Rock-solid execution
  • Empowerment: Enable human creativity

Tone of Voice

  • Friendly but professional - approachable without being casual
  • Clear and concise - avoid jargon, explain technical concepts simply
  • Confident - we know what we're doing
  • Empathetic - understand user needs and pain points

Writing Guidelines

Do's ✅

  • Use "you" when addressing readers
  • Use active voice: "Claude generates reports" not "Reports are generated by Claude"
  • Start with value proposition
  • Use concrete examples
  • Keep sentences under 20 words
  • Use lists for clarity
  • Include calls-to-action

Don'ts ❌

  • Don't use corporate jargon
  • Don't patronize or oversimplify
  • Don't use "we believe" or "we think"
  • Don't use ALL CAPS except for emphasis
  • Don't create walls of text
  • Don't assume technical knowledge

Vocabulary

✅ Preferred Terms

  • Claude (not "the Claude AI")
  • Code generation (not "auto-coding")
  • Agent (not "bot")
  • Streamline (not "revolutionize")
  • Integrate (not "synergize")

❌ Avoid Terms

  • "Cutting-edge" (overused)
  • "Game-changer" (vague)
  • "Leverage" (corporate-speak)
  • "Utilize" (use "use")
  • "Paradigm shift" (unclear)

Examples

✅ Good Example

"Claude automates your code review process. Instead of manually checking each PR, Claude reviews security, performance, and quality—saving your team hours every week."

Why it works: Clear value, specific benefits, action-oriented

❌ Bad Example

"Claude leverages cutting-edge AI to provide comprehensive software development solutions."

Why it doesn't work: Vague, corporate jargon, no specific value

Last Updated: August 4, 2026 Claude Code Version: 2.1.220 Sources:

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Brand Voice AI skill do?

Ensure all communication matches brand voice and tone guidelines. Use when creating marketing copy, customer communications, public-facing content, or when users mention brand voice, tone, or writing style.

Why use Brand Voice on TypingMind?

Because you install it once and use it with any model. Brand Voice is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Voice in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/luongnv89/claude-howto/tree/main/03-skills/brand-voice. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Brand Voice?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Voice?

As many as you like. As long as a model supports skills, you can use Brand Voice with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Voice AI skill free?

Yes. It is published on GitHub by luongnv89 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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