Landing Page
This skill builds landing pages that convert — not just pages that look nice. It combines a proven section order with real copy and production-ready code.
Analogy: a landing page is a salesperson who never sleeps. A good salesperson follows an order — grab attention, name the pain, show the cure, prove it works, ask for the sale. The section structure below is that script.
Workflow
Step 1 — Ask up to 3 questions (no more)
- What are you selling or offering? (product, service, SaaS, consulting)
- Who is the ideal customer? (the avatar — be specific)
- What is the single main action you want the visitor to take? (buy, book a call, sign up, join waitlist)
If the message already answers these, skip ahead.
Step 2 — Build the section structure (proven psychological order)
- Hero — clear value proposition + primary CTA. The visitor must understand what this is and why it matters in 5 seconds.
- Problem — agitate the customer's pain. Make them feel the cost of not solving it.
- Solution — how the product/service resolves that pain.
- Features — 3-6 key items, written as benefits, not specifications ("ship in a weekend," not "built with X framework").
- Social proof — testimonials, logos, numbers, results.
- Pricing — if applicable; clear tiers, one highlighted.
- FAQ — kill the top objections before they stop the sale.
- Final CTA — restate the value and repeat the main action.
Step 3 — Activate ui-design for the visual system
Hand off to the ui-design skill to generate the design system (style, palette, typography, spacing, dark mode) before writing components. Do not invent visual choices here.
Delegation: the design system itself is sourced per availability — if ui-ux-pro-max is installed, let it generate the system (optionally refined by taste-skill); if neither is installed, fall back to the embedded principles in ui-design. The landing page works either way; the originals just make it sharper. Never block on a missing dependency.
The page's one interactive moment: if the landing-moment plugin is installed (/plugin marketplace add MartinOlivero/landing-moment), hand it the hero. Its method — one authored interaction derived from the page's own argument, echoed down the page, instead of an effect picked from a component library — is what keeps a landing from reading as a template, and it ships a cliche detector and a real-browser auditor. If it is not installed, apply the principle by hand: one moment that makes the promise visible, built from the product's real material, and no decorative effects elsewhere.
Step 4 — Generate the copy, not just the code
This skill writes the base copy for every section — headline, subhead, body, CTA labels — tailored to the offer and avatar. Code without copy is half a landing page.
Read the finished copy as a stranger would. These slipped through on real pages:
- A verb that overstates the ask. "Upload your billing" read as "hand over everything"; the product needed two columns. Say exactly what the visitor gives.
- An FAQ describing a process that no longer exists (a manual step that had since been automated). Re-read the FAQ whenever the product changes.
- Two buttons with two amounts read as two plans, even when they were the same plan billed two ways.
- A bare currency symbol in a market with more than one currency.
And measure the right thing: a campaign optimized for cheap visits delivered about 3,500 of them, with zero sign-ups. Optimize for the action, not the click.
Step 5 — Stack and optional add-ons
Default stack: React + Vite + Tailwind. Before building, ask whether the page needs:
- Animations → Framer Motion
- A form → React Hook Form
- Analytics → which provider (e.g. Plausible, GA, PostHog)
Only add these if the user wants them; do not bloat by default.
Step 6 — Output
Deliver ready-to-use components, not prototypes — each section as a real component, wired to the design tokens, with the generated copy in place and empty/loading/error states handled where relevant (e.g. the form).
