Prd V09 Gtm Strategy

GTM Strategy (Orchestrator)

Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy (Orchestrator) → v0.9 Launch Metrics

This skill is an orchestrator, not a primary skill. GTM strategy is composed of three framework-grounded sub-skills that run in sequence. This skill chains them and reconciles outputs. New work on positioning, offers, or channels should invoke the sub-skills directly.

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

The Three Sub-Skills

GTM is positioning before offer before channels. Running them out of order produces channel plans that don't reach the right people with the right pitch.

Use the v0.9 tactical playbooks (prd-v09-aeo-audit, prd-v09-alternatives-pages, prd-v09-cold-outreach-tiered, prd-v09-hn-reddit-launch) after these three are complete — each plugs into a specific channel from step 3.

Orchestration Workflow

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1. Positioning (Dunford)         →  GTM-*(positioning), BR-POS-*
              ↓
2. Offer (Hormozi)                →  GTM-*(offer, guarantee), BR-PRICING-*
              ↓
3. Channels (ORB)                 →  GTM-*(channel, sequence, mix-matrix)
              ↓
4. Reconciliation (this skill)    →  GTM-*(index) with cross-skill checks
              ↓
5. Tactical playbooks             →  AEO audit, alt pages, cold outreach, HN/Reddit (v0.9 tactical)
              ↓
6. Launch Metrics + Feedback      →  v0.9 Launch Metrics, Feedback Loop Setup

Reconciliation (this skill's actual work)

After the three sub-skills run, check for cross-skill consistency:

Reconciliation is the load-bearing work — without it, the three sub-skill outputs are incoherent.

Consumes

This skill's Consumes is the union of the three sub-skills' Consumes:

• From v0.2 (CFD-, BR-product-type), v0.3 (FEA-, KPI-, BR-pricing), v0.4 (PER-), v0.8 (DEP-, MON-)
• See each sub-skill for the specific IDs it pulls

Produces

This skill produces the reconciled GTM- index — a single entry pointing at all GTM- entries created by the three sub-skills, with reconciliation notes:

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GTM-XXX: GTM Strategy Index
Type: Index
Owner: Launch Coordinator
Status: Approved

Positioning: GTM-AAA (statement), BR-POS-* (rules)
Offer: GTM-BBB (card), GTM-CCC (guarantee)
Channels: GTM-DDD/EEE/FFF (channel entries), GTM-GGG (mix matrix), GTM-HHH (sequence)
Tactical (when active): GTM-* from AEO, alternatives, cold outreach, HN/Reddit playbooks

Reconciliation notes:
  - Best-fit alignment: [PASS | issue + fix]
  - Promise consistency: [...]
  - Guarantee viability: [...]
  - Category-channel fit: [...]
  - KPI rollup: [...]

Linked IDs: All GTM-* created in this lifecycle iteration

Migration Note (legacy entries)

Prior to this refactor, this skill produced GTM-* entries directly with Type=Messaging, Type=Channel, Type=Timeline, Type=Task, Type=Asset. Existing entries with those types remain valid — the sub-skills produce comparable types structured around their respective frameworks.

If you have legacy GTM-* entries created before the split, run each sub-skill once over the existing material to:

• Reclassify messaging entries as Type=Positioning (anchored in Dunford's 5 steps)
• Validate offer-related entries against the Hormozi value equation
• Reclassify channel entries by ORB layer (Owned / Rented / Borrowed)

No automatic migration — the reclassification is a deliberate decision that surfaces gaps in the original work.

Quality Gates

Before proceeding to Launch Metrics:

• All three sub-skills have completed (or quick-mode placeholders exist for each)
• Reconciliation table filled with all five checks (PASS or fix logged)
• GTM- index entry created pointing at all sub-skill outputs
• No unreconciled contradictions between positioning, offer, and channels

Downstream Connections

See each sub-skill for direct downstream connections. This orchestrator's downstream is: