Paid Ads Copy

Community

matyasstoch

paid-ads-copy

Use when David wants to write copy or scripts for paid ads (Meta Ads — FB + IG, Google Ads, etc.). Triggers on ad copy, ad script, ad creative, hooks for ads, paid ads, Meta ads, FB ads, Instagram ads.

Overview

Publisher	matyasstoch
Repository	`david-skills`
Skill name	`paid-ads-copy`
Stars	61
Forks	11
Bundled files	Instructions only
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by matyasstoch on GitHub. Read the source before you install it.

Installation

Install the Paid Ads Copy AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/matyasstoch/david-skills/tree/main/skills/paid-ads-copy
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/matyasstoch/david-skills.git /tmp/david-skills
mkdir -p .claude/skills
cp -r /tmp/david-skills/skills/paid-ads-copy .claude/skills/paid-ads-copy

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Paid Ads Copy in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Paid Ads Copy on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Paid Ads Copy is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Paid Ads Copy

Help David write hooks, scripts, and copy for paid ad creatives.

Where things live

work/ads/ — all ad copy, scripts, hooks, ideas
work/ads/ideas-for-creatives.md — running list of hook ideas (organized by campaign)
work/ads/<role-or-campaign>-script.md — one file per ad script (e.g., personal-assistant-script.md)
work/ads/local-campaigns.md — strategic campaign-level notes

Script structure

Every ad script follows this order:

Hooks — opening lines that stop the scroll
Requirements — what David is looking for (in the candidate / customer)
Credibility — who David is, why they should want this
Objection handling — what the audience might fear or worry about
Quick-fire list — concrete examples (tasks, benefits, etc.)

Writing principles

Hooks (the first 3 seconds)

Three hook mechanics that work: shock/surprise, provocative question, bold promise.
Always write 3-5 hook variants per ad. One hook change can triple performance.
Match the hook to audience awareness — cold traffic is problem-aware. Open with the pain or the unexpected, not the product.
For 9:16 video, follow this arc: Hook → Pain → Reframe → Emotional contrast → CTA.

Damaging admission

Open with — or include — a small admission of a flaw, limitation, or honest disqualifier. Builds instant credibility and disarms skepticism.
Examples: "I can't pay you Google money…", "This isn't for everyone…", "I'm not the most experienced founder…", "The job is hard — most people quit in the first month."
Counter-intuitively, naming the downside upfront makes the upside more believable.

Requirements section — crystal clear

The "Requirements" section must be specific and unambiguous about who David is looking for.
No vague adjectives ("smart", "hard-working", "passionate"). Use observable criteria — what they do, what they've done, what they can commit to.
State who the role is NOT for. Filtering early is a favor to both sides.

Constraints

⚠️ Meta employment ads: NEVER mention age or gender in the ad copy. Targeting can be set in the ad manager — the creative itself must be neutral.
Format default: Meta Ads (FB + IG), 9:16 or 1:1.
Keep files concise, minimal, well organized.

Frequently asked questions

What does the Paid Ads Copy AI skill do?

Why use Paid Ads Copy on TypingMind?

Because you install it once and use it with any model. Paid Ads Copy is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Paid Ads Copy in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/matyasstoch/david-skills/tree/main/skills/paid-ads-copy. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Paid Ads Copy?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Paid Ads Copy?

As many as you like. As long as a model supports skills, you can use Paid Ads Copy with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Paid Ads Copy AI skill free?

It is published on GitHub by matyasstoch. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Paid Ads Copy

Where things live

Script structure

Writing principles

Hooks (the first 3 seconds)

Damaging admission

Requirements section — crystal clear

Constraints

Frequently asked questions

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