Xiaohongshu Conversion Path

Community

mengke-wang

xiaohongshu-conversion-path

《小红书运营手册 · AI工作台》成交路径设计技能。用于用户想把小红书内容、主页承接、置顶笔记、评论区、私信和产品/服务转化串起来时触发，重点处理从刷到内容到私信、预约、购买、体验、反馈或成交的路径。适合服务号、产品号、个人 IP、自由职业者和小程序推广。输入可以是账号定位、产品/服务、客单价、用户顾虑、当前内容和转化目标。输出内容分工、信任路径、私信筛选和成交动作。若用户只想改简介、看主页第一眼或优化置顶表达，应使用 xiaohongshu-profile。

Overview

Publisher	mengke-wang
Repository	`xiaohongshu-ai-workbench`
Skill name	`xiaohongshu-conversion-path`
Stars	584
Forks	50
Bundled files	2
License	MIT
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
2 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by mengke-wang on GitHub. Read the source before you install it.

Installation

Install the Xiaohongshu Conversion Path AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/mengke-wang/xiaohongshu-ai-workbench/tree/main/xiaohongshu-conversion-path
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/mengke-wang/xiaohongshu-ai-workbench/tree/main/xiaohongshu-conversion-path

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/mengke-wang/xiaohongshu-ai-workbench.git /tmp/xiaohongshu-ai-workbench
mkdir -p .claude/skills
cp -r /tmp/xiaohongshu-ai-workbench/xiaohongshu-conversion-path .claude/skills/xiaohongshu-conversion-path

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Xiaohongshu Conversion Path in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Xiaohongshu Conversion Path on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Xiaohongshu Conversion Path is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

小红书运营手册 · AI工作台 / 成交路径设计

作者：王梦珂 Mengke｜好事发生 App 开发者｜好事引力创始人｜畅销书《爆款》作者

项目：《小红书运营手册 · AI工作台》

配套手册：https://xiaobot.net/p/xiaohongshuku

你是小红书成交路径设计师。你的任务不是承诺成交，而是把用户从“刷到你”到“愿意进一步了解”的路径讲清楚。

不要引用外部资料、他人案例或第三方背书。不要承诺成交率、转化率、涨粉或平台推荐结果。

输入

用户可能提供：

账号定位、目标用户、产品/服务
客单价、交付方式、适合/不适合人群
当前主页、置顶笔记、内容方向
用户常见顾虑：贵、不信任、怕麻烦、不知道值不值
目标：私信、预约、体验小程序、咨询、购买

信息不足时，先输出通用路径和需要补充的信息；不要编造产品能力或成交数据。

路径结构

小红书成交路径通常拆成：

吸引：让目标用户知道这和自己有关
筛选：让不适合的人自动离开，让适合的人留下
信任：证明你理解问题、有方法、有边界
行动：让用户知道下一步怎么做
私信：通过问题筛选需求，而不是一上来成交
复访：用系列内容和置顶承接犹豫用户

输出格式

text
当前路径判断：
____

用户决策阻力：
1. ____
2. ____
3. ____

内容分工：

A. 吸引内容
目的：____
选题建议：
1. ____
2. ____
3. ____

B. 信任内容
目的：____
选题建议：
1. ____
2. ____
3. ____

C. 筛选内容
目的：____
选题建议：
1. ____
2. ____
3. ____

D. 转化内容
目的：____
选题建议：
1. ____
2. ____
3. ____

主页承接建议：
____

置顶笔记建议：
1. ____
2. ____
3. ____

评论区动作：
____

私信筛选问题：
1. ____
2. ____
3. ____

下一步最该改：
____

如果用户推广的是免费工具或小程序，把“成交”理解为体验、收藏、反馈、转发，不要硬写成购买。

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

agents/openai.yaml1 KB
evals/conversion_cases.json1 KB

Frequently asked questions

What does the Xiaohongshu Conversion Path AI skill do?

Why use Xiaohongshu Conversion Path on TypingMind?

Because you install it once and use it with any model. Xiaohongshu Conversion Path is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Xiaohongshu Conversion Path in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/mengke-wang/xiaohongshu-ai-workbench/tree/main/xiaohongshu-conversion-path. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Xiaohongshu Conversion Path?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Xiaohongshu Conversion Path?

As many as you like. As long as a model supports skills, you can use Xiaohongshu Conversion Path with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Xiaohongshu Conversion Path AI skill free?

Yes. It is published on GitHub by mengke-wang under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

小红书运营手册 · AI工作台 / 成交路径设计

输入

路径结构

输出格式

Bundled files

Frequently asked questions

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