Launch Execution

Community

menkesu

launch-execution

Helps write launch copy, position products, and create go-to-market materials using April Dunford's positioning framework and Airbnb's product marketing approach. Use when launching features, writing announcements, creating marketing materials, or positioning products.

Overview

Publisher	menkesu
Repository	`awesome-pm-skills`
Skill name	`launch-execution`
Stars	406
Forks	120
Bundled files	Instructions only
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by menkesu on GitHub. Read the source before you install it.

Installation

Install the Launch Execution AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git /tmp/awesome-pm-skills
mkdir -p .claude/skills
cp -r /tmp/awesome-pm-skills/launch-execution .claude/skills/launch-execution

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Launch Execution in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Launch Execution on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Launch Execution is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

The Launch Playbook

When This Skill Activates

Claude uses this skill when:

Launching new features or products
Writing announcement copy
Creating marketing materials
Positioning product in market

Core Frameworks

1. April Dunford's Positioning Framework

Five Components:

Who it's for (target customer)
What it is (category)
What alternatives exist (competitors)
Unique value (differentiation)
Why it matters (proof points)

2. Launch Announcement Structure

markdown
# [Feature Name]: [One-line value prop]

## The Problem
[What pain does this solve?]

## The Solution
[How does this feature work?]

## Why It Matters
[Customer benefits, not features]

## Get Started
[Clear next steps]

Action Templates

Template 1: Product Positioning

markdown
# Positioning: [Product]

## Target Customer
**Best for:** [specific segment]
**Not for:** [who should avoid]

## Category
**It's a:** [category name]
**Think of it as:** [analogy]

## Alternatives
**Customers currently use:** [list]
**Why switch:** [reasons]

## Unique Value
**What we do differently:** [differentiation]
**Why that matters:** [customer benefit]

## Proof
- [Metric/testimonial]
- [Metric/testimonial]
- [Metric/testimonial]

Template 2: Launch Checklist

markdown
# Launch: [Feature Name]

**Pre-Launch:**
- [ ] Positioning clear
- [ ] Announcement drafted
- [ ] Docs updated
- [ ] Support team briefed

**Launch Day:**
- [ ] Announcement sent
- [ ] Social posts
- [ ] In-app message
- [ ] Monitor feedback

**Post-Launch:**
- [ ] Track adoption
- [ ] Collect feedback
- [ ] Iterate messaging

Quick Reference

🚀 Launch Checklist

Positioning:

Who it's for (specific)
What category (clear)
Why different (unique value)
Proof points (credible)

Materials:

Announcement email
In-app message
Social posts
Docs/help articles

Distribution:

Email list
Social channels
In-product notifications
Press (if major launch)

Key Quotes

April Dunford:

"The best positioning makes it obvious who should buy, what they're buying, and why it matters."

Brian Chesky:

"Every feature needs a story. If you can't tell a story about it, you can't launch it."

Frequently asked questions

What does the Launch Execution AI skill do?

Why use Launch Execution on TypingMind?

Because you install it once and use it with any model. Launch Execution is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Launch Execution in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/menkesu/awesome-pm-skills/tree/main/launch-execution. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Launch Execution?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Launch Execution?

As many as you like. As long as a model supports skills, you can use Launch Execution with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Launch Execution AI skill free?

It is published on GitHub by menkesu. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

The Launch Playbook

When This Skill Activates

Core Frameworks

1. April Dunford's Positioning Framework

2. Launch Announcement Structure

Action Templates

Template 1: Product Positioning

Template 2: Launch Checklist

Quick Reference

🚀 Launch Checklist

Key Quotes

Frequently asked questions

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