Strategic Storytelling

Community

menkesu

strategic-storytelling

Crafts product narratives using Andy Raskin's strategic narrative structure and Nancy Duarte's presentation frameworks. Use when writing pitches, creating presentations, framing features as stories, or building compelling product narratives.

Overview

Publisher	menkesu
Repository	`awesome-pm-skills`
Skill name	`strategic-storytelling`
Stars	406
Forks	120
Bundled files	Instructions only
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by menkesu on GitHub. Read the source before you install it.

Installation

Install the Strategic Storytelling AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git /tmp/awesome-pm-skills
mkdir -p .claude/skills
cp -r /tmp/awesome-pm-skills/strategic-storytelling .claude/skills/strategic-storytelling

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Strategic Storytelling in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Strategic Storytelling on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Strategic Storytelling is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Strategic Narrative

When This Skill Activates

Claude uses this skill when:

Writing product pitches
Creating presentations
Framing features as stories
Building product narratives

Core Frameworks

1. Strategic Narrative Structure (Source: Andy Raskin)

Five-Act Structure:

Old World - How things used to be
Insight - What changed (why now?)
New World - What's now possible
Stakes - Win big or lose
Your Role - How you help them win

Example:

markdown
# Pitch: [Product]

## Act 1: Old World
"For years, teams coordinated through email..."

## Act 2: Insight
"But remote work changed everything. What worked in office doesn't work distributed."

## Act 3: New World
"Now, the best teams coordinate in real-time, asynchronously..."

## Act 4: Stakes
"Companies that figure this out will attract best talent and move faster. Those that don't will lose to competitors."

## Act 5: Your Role
"That's where [Product] comes in. We help teams..."

Action Templates

Template: Product Pitch

markdown
# [Product Name]: [Tagline]

## The Old World (Problem)
[How things used to work, pain points]

## The Insight (Why Now)
[What changed that makes this possible/necessary now]

## The New World (Vision)
[What's now possible, the opportunity]

## The Stakes (Urgency)
[Win big or lose - why this matters]

## Our Solution (Product)
[How we help you win in the new world]

## Proof
- [Metric/testimonial]
- [Metric/testimonial]

## Next Steps
[Clear call to action]

Quick Reference

📖 Storytelling Checklist

Structure:

Delivery:

Customer is hero (not product)
Emotional + logical
Concrete examples
Clear next steps

Key Quotes

Andy Raskin:

"The best product stories make the customer the hero, not your product."

Nancy Duarte:

"The audience doesn't need to tune themselves to you—you need to tune your message to them."

Frequently asked questions

What does the Strategic Storytelling AI skill do?

Why use Strategic Storytelling on TypingMind?

Because you install it once and use it with any model. Strategic Storytelling is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Strategic Storytelling in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/menkesu/awesome-pm-skills/tree/main/strategic-storytelling. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Strategic Storytelling?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Strategic Storytelling?

As many as you like. As long as a model supports skills, you can use Strategic Storytelling with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Strategic Storytelling AI skill free?

It is published on GitHub by menkesu. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

View all

Slides

nextlevelbuilder

OrganizationPopular

Create strategic HTML presentations with Chart.js, design tokens, responsive layouts, copywriting formulas, and contextual slide strategies.

Caveman

Ultra-compressed communication mode that cuts output tokens while keeping technical accuracy. Levels: lite, full, ultra and the wenyan variants. Use for /caveman, "caveman mode", "talk like caveman",…

Migration

Implement reversible compatibility-safe transitions. Use for schema, data, API, protocol, configuration, or dependency migrations requiring rollback and preservation proof.

Blog Post

A long-form article / blog post — masthead, hero image placeholder, article body with figures and pull quotes, author byline, related posts. Use when the brief asks for "blog", "article", "post",…

Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Strategic Narrative

When This Skill Activates

Core Frameworks

1. Strategic Narrative Structure (Source: Andy Raskin)

Action Templates

Template: Product Pitch

Quick Reference

📖 Storytelling Checklist

Key Quotes

Frequently asked questions

Related AI Skills

Set up your own AI workspace now