Partner Marketing
Plan GTM partnerships and co-marketing. Own the joint audience/value hypothesis, narrative brief, contribution and approval map, activation plan, and learning. Do not expand into corporate development, M&A, or generic partnership operations.
Integration marketplace presence
For approved integration listings read marketplace brief. Keep bilateral GTM and partner approval separate from referral incentive mechanics.
Before planning
Read ../_shared/evidence-gaps.md and ../_shared/ssot-consumption.md.
Load the project manifest's relevant approved context and record sources used.
Read ../_shared/segment-selection.md only when choosing audiences; inherit
accepted segment decisions without redefining canonical ICP.
Workflow
Distinguish partner participants from end buyers when defining joint value and handing audience intelligence to asset owners.
- Define the business objective and partnership type: technology/integration, ecosystem, channel, strategic alliance, referral/co-sell, or joint launch.
- Establish evidence for audience overlap, mutual customer value, partner capability, and each party's contribution. Mark unsupported assumptions.
- Develop a joint narrative that preserves our approved canon. Label separately our approved claims, partner-approved claims, jointly approved claims, and unverified assumptions. Obtain explicit approval from both parties for joint claims and quotes.
- Define offer/CTA, distribution, sales/co-sell motion, owners, approvals, dependencies, dates, measurement, and learning. Separate sourced outcomes from influence claims.
- Route execution to channel owners and coordinate approval before publication.
Required output
Inputs and assumptions; objective and audience overlap; mutual value; party
contributions; joint narrative and claim-status table; offer/CTA; distribution
and sales motion; asset/approval owners; measurement; risks and evidence gaps.
Output quality: output-quality-check can verify the required plan, claim
provenance/status, bilateral approvals, ownership, measures, and no fabricated
partner facts or proof.
Handoffs and governance
This skill owns partner fit, mutual value, co-sell coordination, and joint
approvals. referral-program owns referral/affiliate mechanics, incentives,
and tracking. For a joint product release, launch-strategy owns release phases
and sequencing; this skill owns partner contributions and bilateral approvals.
Route joint event strategy to events; co-sell material to
sales-enablement; copy to marketing-copy; email to email-sequence or
cold-email; social activation to social-content; tracking to
analytics-tracking. This skill does not write final channel assets. Joint
market-facing messaging should pass messaging-consistency-audit and partner
approval. Any conflict with company canon goes to ssot-context-loop for
review; never change canon. A proposed quote remains DRAFT / REQUIRES APPROVAL
until approved by the named speaker and relevant parties.
Related skills
referral-program, launch-strategy, events, sales-enablement, marketing-copy, email-sequence, cold-email,
social-content, analytics-tracking, messaging-consistency-audit,
ssot-context-loop, output-quality-check.


