Search Discoverability
Approved context and evidence
Read ../_shared/evidence-gaps.md and ../_shared/ssot-consumption.md.
Load only relevant approved manifest context and record sources in Inputs and assumptions.
Read ../_shared/segment-selection.md when an audience decision is needed; inherit accepted segments and ICP.
Separate sources, interpretation, and proposals. Missing evidence remains Assumed or Gap.
Do not edit SSOT. Route proposed canon changes to ssot-context-loop for human review and approval.
Modes
| Mode | Load and assess |
|---|---|
| Traditional search visibility | Traditional search: buyer query coverage, intent, on-page relevance, crawl/index diagnosis, internal linking, cannibalization and search visibility. |
| AI/answer-engine visibility | Answer engines: documented query sets, platform/date, repeated observations, answer/citation visibility, citation-source analysis, extractable patterns and third-party presence. |
| Scaled/programmatic opportunities | Scaled search: defensible data, unique buyer value, template briefs, cannibalization, pilot selection and indexation monitoring. |
Workflow
- Map accepted buyers and evaluation questions to query sets and existing content. Distinguish branded, category, use-case and competitive discovery. Record platform, date, method and observation limits; one answer is not universal visibility.
- Diagnose coverage, citations and technical impediments separately. Cite actual evidence; mark unavailable ranking/indexation data as Gap. Do not promise ranking or AI inclusion.
- Prioritize recommendations by buyer value, confidence, cost and dependencies. For scale, require unique value and defensible data before a small pilot; stop expansion if quality, cannibalization or indexation guardrails fail.
- Brief
content-strategy,marketing-copyorcompetitor-alternativesfor content;website-buyer-journeyfor buyer paths; web/SEO engineering for deployment. PMM approves truth and claims, not markup mechanics. - Specify leading coverage metrics and qualified acquisition outcomes with
analytics-tracking, owner and review cadence.
Conditional references
Read technical markup guidance for structured-data requirements and examples. Engineering checks current eligibility, implements and validates.
Read listing catalogue and tracker for relevant third-party search presence. Treat catalogue costs, traffic and policies as unverified leads until checked. No universal directory quota.
Launch-platform coordination belongs to launch-strategy, customer review programs to customer-marketing, integration marketplaces to partner-marketing, and approved listing descriptions to marketing-copy.
Required output
Inputs and assumptions; mode/query scope; sourced visibility diagnosis; buyer-coverage and citation gaps; prioritized content/technical briefs; scale pilot and safeguards where applicable; owner handoffs; measurement plan; ranked Evidence gaps. Final content passes originating requirements and independent messaging review. This skill does not deploy pages or silently redefine strategy.
Related skills
content-strategy, marketing-copy, competitor-alternatives, website-buyer-journey, analytics-tracking, launch-strategy, customer-marketing, partner-marketing.


