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非推销式业务开发

Community
MichaelRochonnn
非推销式业务开发

适用于专业服务公司、管理咨询公司及B2B服务提供商的业务开发方法。当客户尚未意识到自身问题存在、直接推销被视为有失身份或效果有限、需要建立长期信任关系时使用该方法。通过非商业活动建立关系网络,实现业务机会的自然流入。

Overview

PublisherMichaelRochonnn
Repositorymckinsey-bcg-consulting
Skill name非推销式业务开发
Stars
77
Forks
16
Bundled files
1
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 1 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by MichaelRochonnn on GitHub. Read the source before you install it.

Installation

Install the 非推销式业务开发 AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/non-promotional-business-development
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/MichaelRochonnn/mckinsey-bcg-consulting.git /tmp/mckinsey-bcg-consulting
mkdir -p .claude/skills
cp -r /tmp/mckinsey-bcg-consulting/non-promotional-business-development .claude/skills/michaelrochonnn-6
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable 非推销式业务开发 in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads 非推销式业务开发 on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so 非推销式业务开发 is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

非推销式业务开发

使用场景

在以下情况下采用此策略:

  • 客户尚未意识到自身存在需要解决的问题
  • 直接推销被视为有失身份或效果有限
  • 需要建立长期信任关系
  • 目标客户为高层决策者(如高管、亿万富翁)
  • 行业依赖长期客户关系而非单次交易

核心前提:老鼠与捕鼠器隐喻

理解客户行为的底层逻辑:

  1. 商业问题如同老鼠,在啃食奶酪(造成实际损失)前难以被发现
  2. 客户只有在意识到自身存在"老鼠"(问题)时,才会寻求"捕鼠器"(解决方案)
  3. 未发现老鼠的人不会对捕鼠器有兴趣,因此直接推销往往无效

执行步骤

1. 确立非推销哲学

禁止行为:

  • 不进行冷冰冰的电话推销(cold calls)到潜在客户
  • 不在商业媒体刊登服务折扣广告
  • 不主动询问潜在客户"是否有问题需要解决"

核心理念:

  • 接受"等着生意自己找上门来"的长期主义
  • 通过专业能力和可见度吸引客户,而非主动推销

2. 建立非正式交流网络

参与慈善与文化活动:

  • 积极参与慈善基金会、博物馆、文化组织
  • 这些组织的成员往往是公司现任高管或潜在客户
  • 通过非商业场合建立个人联系

行业参与与可见度建设:

  • 定期参加行业研讨会
  • 在展会、研讨会、酒吧等社交场合让潜在客户认识你
  • 为行业杂志撰写专业文章
  • 确保你的名字出现在那些可能从未听说过你的人面前

竞争对手转化策略:

  • 主动约见竞争对手
  • 认识到今天的竞争对手极有可能更换工作,成为你明天的客户
  • 确保他们认识你,建立跨公司的个人认知

3. 现有客户维护与深度绑定

  • 不时与老客户见面(不仅是项目期间)
  • 检查过去项目的结果,展示持续关注
  • 确保当客户出现新问题时,你依然能保持在其心中的分量(top-of-mind awareness)

4. 内部激励机制适配

  • 即使薪酬很大程度上取决于为公司带来的业务量
  • 也不出去"找生意"(主动推销)
  • 接受长期主义的文化和激励机制

关键成功要素

  • 耐心:必须接受客户只有在"老鼠现身"(问题爆发)时才会主动联系
  • 持续性:需要长期维持非正式网络,而非短期冲刺
  • 身份匹配:适用于高专业度、高信任门槛的服务业
  • 网络质量:依赖与决策者在同一慈善/文化圈层的接触机会

预期结果

建立"当客户有需要时能想起你"的心理占位(top-of-mind awareness),实现业务机会的自然流入(inbound),而非通过主动推销获得。

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the 非推销式业务开发 AI skill do?

适用于专业服务公司、管理咨询公司及B2B服务提供商的业务开发方法。当客户尚未意识到自身问题存在、直接推销被视为有失身份或效果有限、需要建立长期信任关系时使用该方法。通过非商业活动建立关系网络,实现业务机会的自然流入。

Why use 非推销式业务开发 on TypingMind?

Because you install it once and use it with any model. 非推销式业务开发 is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install 非推销式业务开发 in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/non-promotional-business-development. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use 非推销式业务开发?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with 非推销式业务开发?

As many as you like. As long as a model supports skills, you can use 非推销式业务开发 with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the 非推销式业务开发 AI skill free?

It is published on GitHub by MichaelRochonnn. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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