Creating Shared Value

Community

MichaelRochonnn

creating-shared-value

Apply Porter's CSV framework to align business goals with social progress when defining corporate purpose, addressing social issues through business operations, designing business models, or evolving CSR initiatives. Use when seeking initiatives that generate both economic profit and social impact.

Overview

Publisher	MichaelRochonnn
Repository	`mckinsey-bcg-consulting`
Skill name	`creating-shared-value`
Stars	77
Forks	16
Bundled files	Instructions only
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by MichaelRochonnn on GitHub. Read the source before you install it.

Installation

Install the Creating Shared Value AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/creating-shared-value
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/creating-shared-value

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/MichaelRochonnn/mckinsey-bcg-consulting.git /tmp/mckinsey-bcg-consulting
mkdir -p .claude/skills
cp -r /tmp/mckinsey-bcg-consulting/creating-shared-value .claude/skills/creating-shared-value

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Creating Shared Value in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Creating Shared Value on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Creating Shared Value is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Creating Shared Value (CSV)

Use this skill when you need to design or evaluate business initiatives that simultaneously advance economic and social goals. This framework moves beyond traditional trade-offs between profit and purpose.

When to Use

Defining or refining corporate purpose
Addressing social issues through business operations
Designing new business models
Evaluating or transforming CSR initiatives
Seeking competitive advantage through social innovation
Aligning ESG strategies with core business operations

Framework Overview

The CSV framework uses a 2x2 matrix with two axes:

Economic Value: Profitability and financial return
Social Value: Contribution to society and community well-being

The goal is to identify and design initiatives that achieve BOTH values simultaneously (the "AND" not "OR" logic).

Procedure

1. Map Current Activities

Construct the 2x2 matrix and categorize existing initiatives:

Bottom-Right (PPP): Pure economic profit, low social value (Traditional Capitalism)
Top-Left (CSR): Pure social value, low economic return (Philanthropy)
Bottom-Left: Low economic and social value (Activities to eliminate)

2. Target the Top-Right Quadrant

Identify the CSV zone (Top-Right):

High economic value AND high social value
Policies and operating practices that enhance competitiveness
Simultaneously advancing economic and social conditions
This is the target state for strategic initiatives

3. Design CSV Initiatives

Develop initiatives that follow the CSV logic:

Ask: "How can we solve social problems in ways that also strengthen our business?"
Look for intersections between business needs and societal challenges
Examples: Supply chain development, health and wellness programs, environmental efficiency

4. Validate Alignment

Ensure initiatives meet CSV criteria:

Does it advance company competitiveness?
Does it create measurable social progress?
Is it integrated into core operations, not just philanthropy?
Does it create sustainable value (not one-off)?

Key Principles

Logic is "AND" not "OR": Economic value AND social value, not trade-offs
Not Philanthropy: CSV is about core business, not charitable giving
Strategic Integration: Social impact must strengthen the business model
Measurable: Both economic and social outcomes should be quantifiable

Output

Generate strategic directions and business initiatives that create mutual benefit for the company and society.

Frequently asked questions

What does the Creating Shared Value AI skill do?

Why use Creating Shared Value on TypingMind?

Because you install it once and use it with any model. Creating Shared Value is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Creating Shared Value in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/creating-shared-value. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Creating Shared Value?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Creating Shared Value?

As many as you like. As long as a model supports skills, you can use Creating Shared Value with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Creating Shared Value AI skill free?

It is published on GitHub by MichaelRochonnn. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Creating Shared Value (CSV)

When to Use

Framework Overview

Procedure

1. Map Current Activities

2. Target the Top-Right Quadrant

3. Design CSV Initiatives

4. Validate Alignment

Key Principles

Output

Frequently asked questions

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