Dynamic Strategic Positioning

Community

MichaelRochonnn

dynamic-strategic-positioning

Apply continuous disruption and repositioning process for long-term strategy when developing strategic frameworks or holding market leadership position. Use when sustainable superior positioning (SSP) is questioned, when market dynamics require agility, or when avoiding static defense strategy.

Overview

Publisher	MichaelRochonnn
Repository	`mckinsey-bcg-consulting`
Skill name	`dynamic-strategic-positioning`
Stars	77
Forks	16
Bundled files	Instructions only
Links	Skill source Repository

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by MichaelRochonnn on GitHub. Read the source before you install it.

Installation

Install the Dynamic Strategic Positioning AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/dynamic-strategic-positioning
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/dynamic-strategic-positioning

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/MichaelRochonnn/mckinsey-bcg-consulting.git /tmp/mckinsey-bcg-consulting
mkdir -p .claude/skills
cp -r /tmp/mckinsey-bcg-consulting/dynamic-strategic-positioning .claude/skills/dynamic-strategic-positioning

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Dynamic Strategic Positioning in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Dynamic Strategic Positioning on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Dynamic Strategic Positioning is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Dynamic Strategic Positioning

Use this skill when you need to develop or refine long-term strategy with a focus on continuous adaptation rather than static positioning. This approach rejects the concept of Sustainable Superior Positioning (SSP) as a myth in dynamic markets.

When to Use

Developing long-term strategic frameworks
Holding or challenging market leadership positions
Markets show rapid change or discontinuity
Competitors are disrupting established positions
Avoiding the "trap" of resting on success monuments

Procedure

1. Construct the Structure (Build)

Use strategic frameworks or matrices to visualize your current position:

Create axes relevant to your competitive space
Quantify axes where possible (0-5 scale) to convert subjective views to data
Treat this as a starting point, not a destination
Identify your current coordinates in the framework

2. Identify the SSP Trap

Recognize that Sustainable Superior Positioning is a strategic myth:

Markets are dynamic and non-continuous
Static positions (monuments) lead to decline
Examples of failure: IBM mainframes, Kodak, Nokia
The moment you think you've arrived, you begin to fall behind

3. Destroy and Shift

Apply the "Build and Destroy" principle:

Actively break your current framework or hypothesis
Don't wait for the market to shift you—shift yourself first
Adopt "Change or Die" mindset
Your current structure is a tool for analysis, not a final state

4. Find New Axes

Identify new competitive dimensions for innovation:

Move beyond current competitive axes
Example: Toyota introduced "Time" as a competitive axis vs. Ford's "Scale"
Ask: What dimension is not currently being competed on?
Look for orthogonal or new spaces

5. Continuous Cycle

Maintain the ongoing cycle:

Structure → Analyze → Destroy/Shift → New Structure
Continuously ask: "What next?" and "How to move?"
Never stop iterating on your strategic position
Treat each framework as temporary

Output

Generate a strategic roadmap that emphasizes continuous disruption and repositioning rather than static defense.

Frequently asked questions

What does the Dynamic Strategic Positioning AI skill do?

Why use Dynamic Strategic Positioning on TypingMind?

Because you install it once and use it with any model. Dynamic Strategic Positioning is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Dynamic Strategic Positioning in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/dynamic-strategic-positioning. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Dynamic Strategic Positioning?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Dynamic Strategic Positioning?

As many as you like. As long as a model supports skills, you can use Dynamic Strategic Positioning with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Dynamic Strategic Positioning AI skill free?

It is published on GitHub by MichaelRochonnn. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Dynamic Strategic Positioning

When to Use

Procedure

1. Construct the Structure (Build)

2. Identify the SSP Trap

3. Destroy and Shift

4. Find New Axes

5. Continuous Cycle

Output

Frequently asked questions

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