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Non Selling Client Development

Community
MichaelRochonnn
non-selling-client-development

适用于高端专业咨询公司、知识密集型服务机构建立无需主动推销的可持续客户开发体系。当组织具备强大专业问题解决能力和行业声誉,希望客户因信任专业能力主动寻求合作而非通过传统销售手段获取客户时,使用此技能建立"价值前置-口碑驱动-持续交付"的良性循环。

Overview

PublisherMichaelRochonnn
Repositorymckinsey-bcg-consulting
Skill namenon-selling-client-development
Stars
77
Forks
16
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by MichaelRochonnn on GitHub. Read the source before you install it.

Installation

Install the Non Selling Client Development AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/non-selling-client-development
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/MichaelRochonnn/mckinsey-bcg-consulting.git /tmp/mckinsey-bcg-consulting
mkdir -p .claude/skills
cp -r /tmp/mckinsey-bcg-consulting/non-selling-client-development .claude/skills/non-selling-client-development
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Non Selling Client Development in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Non Selling Client Development on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Non Selling Client Development is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

非推销式客户开发模式

适用场景

  • 高端专业咨询服务公司(麦肯锡模式)
  • 知识密集型服务机构
  • 希望建立长期客户关系而非一次性交易
  • 具备专业问题解决能力、成功案例和品牌声誉基础
  • 不适用:产品型公司、价格竞争激烈的商品化市场、缺乏专业声誉积累的新机构

核心理念

"从来不推销"(Never Sell)

将自身定位为问题解决者而非产品销售者。客户因信任专业能力主动寻求合作,而非通过推销技巧获取。区别于传统推销"把各种技巧作为解决问题的装备进行推销",本模式依靠专业价值吸引客户。

执行流程

1. 确立非推销原则

明确拒绝传统推销方式:

  • 不将方法论或技巧作为"装备"推销给客户
  • 不主动 cold call 或推销式拜访
  • 专注于解决客户真实问题,而非销售产品

2. 价值前置与品牌建设

通过以下方式让客户主动接触:

  • 思想领导力输出:发表专业研究成果、行业白皮书、深度洞察文章
  • 声誉管理:维护长期行业声誉和品牌认知
  • 口碑体系:建立现有客户推荐机制,依靠成功案例自然传播

3. 项目界定与方案设计

当客户主动接触后:

  • 严格界定项目范围和规模
  • 设计"一揽子能保证成功解决问题的方案"(a package that guarantees successful problem-solving)
  • 明确交付标准和成功指标,建立信任基础
  • 确保方案可执行且成功可预期

4. 高质量交付与信任深化

  • 确保项目成功交付率最大化
  • 通过实际成果验证专业能力
  • 建立深度信任关系,超越单次交易思维

5. 良性循环构建

实现"持续和不断增长的业务量"(continuous and growing business volume):

  • 成功交付 → 客户满意度提升 → 口碑推荐 → 新客户主动接触
  • 避免一次性交易思维,专注于长期价值创造
  • 形成自我强化的业务增长飞轮

关键区别于传统推销

维度传统推销模式非推销式开发
获客方式主动推销技巧专业能力吸引
客户关系交易导向信任导向
价值传递销售产品/服务解决问题
增长动力销售团队扩张口碑与声誉

关键指标监控

  • 客户主动接触率:因品牌声誉主动寻求咨询的客户比例(目标:>60%)
  • 项目成功交付率:保证成功解决问题的方案执行成功率(目标:>90%)
  • 客户推荐转化率:现有客户推荐带来的新业务转化比例(目标:>30%)

成功要素

  1. 专业能力底线:必须具备卓越的问题解决能力,能真正交付承诺的结果
  2. 耐心积累:声誉建立需要时间,不适合追求快速获客的场景
  3. 选择性接单:严格筛选项目,确保每个项目都能成功交付,维护品牌纯度
  4. 长期视角:放弃短期交易收益,换取长期客户关系和持续业务流

Frequently asked questions

What does the Non Selling Client Development AI skill do?

适用于高端专业咨询公司、知识密集型服务机构建立无需主动推销的可持续客户开发体系。当组织具备强大专业问题解决能力和行业声誉,希望客户因信任专业能力主动寻求合作而非通过传统销售手段获取客户时,使用此技能建立"价值前置-口碑驱动-持续交付"的良性循环。

Why use Non Selling Client Development on TypingMind?

Because you install it once and use it with any model. Non Selling Client Development is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Non Selling Client Development in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/MichaelRochonnn/mckinsey-bcg-consulting/tree/main/non-selling-client-development. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Non Selling Client Development?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Non Selling Client Development?

As many as you like. As long as a model supports skills, you can use Non Selling Client Development with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Non Selling Client Development AI skill free?

It is published on GitHub by MichaelRochonnn. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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