Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.
Restart Claude Code after copying so it picks up the new skill.
Use it in TypingMind
Enable 00 Ke Hoach Mkt in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.
SkillsLoad skill"00-ke-hoach-mkt"
Claude Fable 5.1
The model loads 00 Ke Hoach Mkt on its own as soon as a request matches it.
Works with any AI model
AI skills are plain Markdown instructions rather than provider-specific code, so 00 Ke Hoach Mkt is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.
Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.
Skill instructions
This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.
Ke Hoach Fullstack Marketing
Master skill — goi 08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc truoc khi xuat output.
Thu thap thong tin
Hoi user toi da 4 cau truoc khi bat dau:
San pham / dich vu gi? Mo ta ngan gon, diem khac biet chinh, muc gia.
Khach hang muc tieu la ai? Do tuoi, gioi tinh, khu vuc, hanh vi, noi dau lon nhat.
Muc tieu va ngan sach? Doanh thu muc tieu/thang, ngan sach marketing (ads + content + nhan su), thoi gian chien dich.
Giai doan hien tai? Launch moi / Growth / Mature? Da co kenh nao dang chay? Data hien co (follower, email list, data khach cu)?
Phan 1 — Chien luoc tong the
1.1 Tom tat tinh hinh
Hang muc
Noi dung
San pham / Dich vu
[ten + USP]
Thi truong
[dia ly + quy mo]
Giai doan
Launch / Growth / Mature
Thoi gian ke hoach
[so thang]
Ngan sach tong
[so tien]
1.2 Phan tich SWOT
Tich cuc
Tieu cuc
Noi bo
Strengths: [liet ke]
Weaknesses: [liet ke]
Ben ngoai
Opportunities: [liet ke]
Threats: [liet ke]
1.3 Competitive Moat Analysis
Goi skill 08-nghien-cuu-doi-thu de co du lieu day du.
Doi thu
Kenh manh
Diem yeu khai thac
Moat cua ho
Moat cua minh
[Doi thu 1]
[Doi thu 2]
[Doi thu 3]
Loai moat can xay:
Brand trust (nhan dien + do tin cay)
Content depth (noi dung chuyen sau doi thu khong lam)
Community lock-in (cong dong khach hang trung thanh)
Data advantage (hieu khach hon doi thu)
Distribution (nhieu kenh phan phoi hon)
1.4 Customer Insight
Goi skill 09-insight-khach-hang de xac dinh insight chinh.
Yeu to
Mo ta
Noi dau lon nhat
[mieu ta cu the]
Mong muon tham kin
[dieu ho thuc su muon nhung chua noi ra]
Rao can mua hang
[ly do ho chua mua]
Trigger mua hang
[tinh huong khien ho san sang chi tien]
Kenh ho tin tuong
[nguoi/kenh nao anh huong quyet dinh]
Phan 2 — SAVE Framework
Thay the 4P truyen thong. Phu hop hon cho dich vu va san pham so.
2.1 Solution (Giai phap — thay vi Product)
Cau hoi
Tra loi
Khach hang dang gap van de gi?
[noi dau cu the]
San pham giai quyet nhu the nao?
[co che giai quyet]
Ket qua ho nhan duoc la gi?
[outcome cu the, do duoc]
Trong bao lau ho thay ket qua?
[timeline ky vong]
2.2 Access (Tiep can — thay vi Place)
Kenh
Vai tro
Uu tien
[Kenh 1]
TOFU — thu hut
Cao / Trung binh / Thap
[Kenh 2]
MOFU — nurture
[Kenh 3]
BOFU — chuyen doi
[Kenh 4]
Retention — giu chan
Tham khao references/channel-system.md de chon kenh phu hop.
2.3 Value (Gia tri — thay vi Price)
Hang muc
Chi tiet
Gia san pham / dich vu
[muc gia]
Gia tri khach nhan duoc
[dinh luong: tiet kiem X, tang Y]
Ti le gia tri / gia
[bao nhieu lan]
So sanh voi doi thu
[re hon / dat hon — ly do]
Pricing psychology
[anchor, bundle, tier, free trial]
2.4 Education (Giao duc — thay vi Promotion)
Giai doan
Noi dung giao duc
Muc dich
Chua biet van de
Content noi dau, awareness
De ho nhan ra van de
Biet van de, chua biet giai phap
How-to, so sanh phuong phap
De ho hieu cac lua chon
Biet giai phap, chua chon
Case study, testimonial, demo
De ho tin tuong minh
Da chon, chua hanh dong
Offer, khan cap, social proof
De ho hanh dong ngay
Phan 3 — Ke hoach noi dung
3.1 Content Pillar
Pillar
Ti le
Muc dich
Vi du
Giao duc (Education)
35%
Xay trust, SEO
How-to, tips, giai thich
Cam hung (Inspiration)
25%
Engagement, viral
Case study, truoc/sau, story
Giai tri (Entertainment)
20%
Reach, follower
Trend, POV, behind scenes
Ban hang (Selling)
15%
Chuyen doi
Offer, deal, CTA truc tiep
Cong dong (Community)
5%
Retention
Q&A, poll, user spotlight
3.2 Funnel Distribution
Tang pheu
Ti le noi dung
Goc do chinh
KPI
TOFU (Nhan biet)
40%
Cham noi dau, giai tri, giao duc
View, reach, follower
MOFU (Can nhac)
35%
Bang chung, chuyen gia, quy trinh
Engagement, save, click
BOFU (Chuyen doi)
15%
Offer, khan cap, retarget
Mess, lead, don hang
Retention
10%
Gia tri VIP, referral
Re-purchase, LTV
Tham khao references/content-angles.md de chon goc do cu the.
3.3 Content Repurposing Matrix
1 noi dung goc = 7+ phien ban. Tham khao chi tiet tai 01-lich-noi-dung.
Noi dung goc
Phien ban
Kenh
Video dai 3–5 phut
Nguyen ban
YouTube
3 clip ngan 15–30s
TikTok, Reels
1 carousel 5–7 slide
Facebook, Instagram
1 bai blog 800–1500 tu
Website, SEO
1 email newsletter
Email list
3 quote card
Story, Threads
1 audio clip
Podcast
3.4 Source Type Mix
Loai
Ti le
Mo ta
FGC (Founder Generated Content)
30%
Noi dung tu founder/chuyen gia
Brand Content
30%
Noi dung chinh thuc thuong hieu
UGC (User Generated Content)
25%
Review, testimonial tu khach
EGC (Employee Generated Content)
15%
Noi dung tu nhan vien
Phan 4 — He thong kenh & Ngan sach
4.1 Kenh trien khai
Tham khao references/channel-system.md cho chi tiet tung tang.
Kenh
Tang pheu
Ngan sach/thang
KPI chinh
TikTok (organic + ads)
TOFU + BOFU
[so tien]
View, mess, CPMess
Facebook (organic + ads)
MOFU + BOFU
[so tien]
Reach, mess, CPMess
Zalo OA
MOFU + Retention
[so tien]
Read rate, click rate
Email (Brevo)
MOFU + Retention
[so tien]
Open rate, click rate
Website / SEO
MOFU
[so tien]
Traffic, time on site
UGC Network
TOFU
[so tien]
View, reach
[Kenh khac]
4.2 Phan bo ngan sach theo giai doan
Hang muc
Launch (thang 1–3)
Growth (thang 4–6)
Mature (thang 7+)
Paid ads
45–55%
35–45%
25–35%
Content production
20–25%
20–25%
15–20%
UGC / KOL
15–20%
15–20%
10–15%
Tool & platform
5–10%
5–10%
5–10%
Community & retention
5%
10–15%
20–25%
Du phong (contingency)
5%
5%
5%
Tong
100%
100%
100%
4.3 Bang phan bo ngan sach cu the
Hang muc
Ngan sach/thang
% Tong
Ghi chu
Meta Ads
[so tien]
[%]
TikTok Ads
[so tien]
[%]
Content (nhan su + tool)
[so tien]
[%]
UGC thu lao
[so tien]
[%]
Tool (Canva, Brevo, ...)
[so tien]
[%]
Du phong
[so tien]
5%
Tong
[so tien]
100%
Phan 5 — KPI & Performance
5.1 Tinh KPI nguoc
Goi skill 10-tinh-kpi-nguoc de tinh chinh xac.
Doanh thu muc tieu: [so tien]
/ AOV: [so tien]
= So don can: [so]
/ Booking->Customer [30–50%]: [so]
= So booking can: [so]
/ Lead->Booking [50–60%]: [so]
= So lead can: [so]
/ Mess->Lead [50–60%]: [so]
= So tin nhan can: [so]
x CPMess [25–35K]: [so tien]
= Ngan sach ads can: [so tien]
Nghien cuu doi thu, insight khach hang, setup kenh
Bao cao nghien cuu, kenh da thiet lap
[ten]
Tuan 2
Content & Creative
San xuat batch content dau tien, brief UGC
15–20 content pieces, 3–5 UGC brief
[ten]
Tuan 3
Launch & Test
Chay ads test, dang organic, bat dau nurture
A/B test report, data 7 ngay dau
[ten]
Tuan 4
Optimize & Scale
Toi uu creative, scale kenh tot, cut kenh kem
Bao cao thang 1, ke hoach thang 2
[ten]
7.2 Milestone
Thang
Milestone
KPI kiem tra
Thang 1
Setup xong, chay test, co data dau
CPMess, so mess, reach
Thang 2
Tim duoc winning creative + audience
ROAS, CPL, ti le chuyen doi
Thang 3
Scale kenh chinh, on dinh funnel
Doanh thu, LTV:CAC, retention
Thang 6
He thong tu van hanh, toi uu lien tuc
Tat ca KPI on dinh, organic tang
Skill Chaining — Chuoi ky nang
Skill nay la master — goi cac skill con theo thu tu:
00-ke-hoach-mkt (MASTER)
|
|-- [1] 08-nghien-cuu-doi-thu → Phan tich doi thu, tim khe
|-- [2] 09-insight-khach-hang → Insight khach hang, noi dau
|-- [3] 10-tinh-kpi-nguoc → Tinh ngan sach va KPI tu doanh thu muc tieu
|
|-- [4] Xuat ke hoach (file nay)
|
|-- [5] 01-lich-noi-dung → Lich noi dung thang chi tiet
|-- [6] 02-brief-chien-dich → Brief chien dich dau tien
Khi user yeu cau ke hoach marketing:
Hoi 4 cau thu thap thong tin
Chay skill 08, 09, 10 (co the song song)
Tong hop thanh ke hoach nay
De xuat chay tiep 01, 02 neu user can
Checklist chat luong
Truoc khi giao ke hoach, kiem tra:
Co du 7 phan (Strategy, SAVE, Content, Channel, Performance, Risk, Timeline)
SWOT dua tren du lieu thuc, khong doan
Competitive moat xac dinh ro — khong chung chung
SAVE Framework day du 4 yeu to
Content pillar co ti le cu the, cong = 100%
Funnel distribution dung ti le (TOFU 40%, MOFU 35%, BOFU 15%, Retention 10%)
Ngan sach phan bo theo giai doan (Launch/Growth/Mature)
Bang KPI 3 kich ban (Pessimistic/Base/Optimistic) da tinh
Risk matrix co it nhat 5 rui ro voi muc do + ke hoach xu ly
Timeline co milestone cu the theo thang
Benchmark su dung so lieu Vietnam 2025–2026
Cross-reference den cac skill lien quan
Tat ca so lieu co the do duoc — khong co cum tu "tang manh", "nhieu hon"
Tong ngan sach cong chinh xac 100%
Frequently asked questions
What does the 00 Ke Hoach Mkt AI skill do?
Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.
Why use 00 Ke Hoach Mkt on TypingMind?
Because you install it once and use it with any model. 00 Ke Hoach Mkt is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.
How do I install 00 Ke Hoach Mkt in TypingMind?
Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/00-ke-hoach-mkt. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.
Which AI models can use 00 Ke Hoach Mkt?
Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.
How many AI models can I use with 00 Ke Hoach Mkt?
As many as you like. As long as a model supports skills, you can use 00 Ke Hoach Mkt with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.
Is the 00 Ke Hoach Mkt AI skill free?
Yes. It is published on GitHub by minhnv0807 under the MIT license. You only pay your own AI provider for the tokens you use.
What are AI skills?
An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.
How are AI skills different from plugins or MCP servers?
A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.
