What does the 00 Marketing Plan Global AI skill do?

Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend,...

Why use 00 Marketing Plan Global on TypingMind?

Because you install it once and use it with any model. 00 Marketing Plan Global is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install 00 Marketing Plan Global in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/00-marketing-plan-global. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use 00 Marketing Plan Global?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with 00 Marketing Plan Global?

As many as you like. As long as a model supports skills, you can use 00 Marketing Plan Global with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the 00 Marketing Plan Global AI skill free?

Yes. It is published on GitHub by minhnv0807 under the MIT license. You only pay your own AI provider for the tokens you use.

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

00 Marketing Plan Global by minhnv0807 — AI Skill for Any LLM

Global Marketing Plan

Master skill — calls 08-competitor-research-global, 09-customer-insight-global, 10-reverse-kpi-global before producing the final output.

For newcomers

If this is your first global marketing plan, follow this order:

Step 0 — Read .agents/product-marketing-context-global.md (set once per product)
Information gathering — Answer the 4 questions below
Run sub-skills — 08 (competitors), 09 (insights), 10 (reverse KPIs)
Assemble plan — Use the 7-section template
Cross-check — Run the quality checklist

If .agents/product-marketing-context-global.md does not exist, ask the user to run product-marketing-context-global first to lock down product, ICP, region, currency, and brand voice.

Step 0 — Read context file

Before producing any output, read .agents/product-marketing-context-global.md to load:

Product / service description, USP, pricing tier
Target region (US / EU / SEA / LATAM / APAC / GLOBAL)
Reporting currency (USD / EUR / GBP / SGD / etc.)
Brand voice & tone-of-voice rules
Existing channels and audience data

If the file is missing, ask the user to create it first. Do not guess context.

Information gathering

Ask the user up to 4 questions before starting:

Product / service? Short description, core USP, price tier (entry / mid / premium).
Target audience? Age range, location, occupation, behaviour, biggest pain point.
Goal & budget? Target revenue per month, marketing budget (ads + content + people), campaign duration.
Stage? Pre-launch / Launch / Growth / Mature? Existing channels with traction? Available data (followers, email list, customer database)?

If region was not captured in context file, also ask: Primary market? (US / EU / SEA / LATAM / APAC / GLOBAL multi-region).

Section 1 — Overall strategy

1.1 Situation summary

Item	Detail
Product / service	[name + USP]
Market	[region + size]
Stage	Pre-launch / Launch / Growth / Mature
Plan horizon	[months]
Total budget	[amount + currency]

1.2 SWOT analysis

	Positive	Negative
Internal	Strengths: [list]	Weaknesses: [list]
External	Opportunities: [list]	Threats: [list]

1.3 Competitive moat analysis

Call skill 08-competitor-research-global for the full data set.

Competitor	Strong channel	Exploitable weakness	Their moat	Your moat
[Competitor 1]
[Competitor 2]
[Competitor 3]

Moat types to consider:

Brand trust (recognition + credibility)
Content depth (long-tail expertise competitors will not replicate)
Community lock-in (loyal customer community)
Data advantage (better customer understanding)
Distribution (more channels, better partners)
Price / unit economics (sustainable lower CAC or higher LTV)

1.4 Customer insight

Call skill 09-customer-insight-global to ground the insight in evidence.

Element	Description
Biggest pain	[specific, observable]
Hidden desire	[what they truly want but rarely say]
Purchase barrier	[why they have not bought yet]
Buying trigger	[the situation that flips them to action]
Trusted source	[people / channels that influence them]

Section 2 — SAVE Framework

Replaces the traditional 4P. More appropriate for services and digital products.

2.1 Solution (replaces Product)

Question	Answer
What problem are customers facing?	[specific pain]
How does the product solve it?	[mechanism]
What outcome do they get?	[specific, measurable]
How fast do they see results?	[timeframe]

2.2 Access (replaces Place)

Channel	Funnel role	Priority
[Channel 1]	TOFU — attract	High / Medium / Low
[Channel 2]	MOFU — nurture
[Channel 3]	BOFU — convert
[Channel 4]	Retention — retain

Region note: Channel mix differs per market. See product-marketing-context-global for region-specific channel preferences. SEA leans on Zalo / LINE / Shopee Live, EU favours email + LinkedIn for B2B, US favours podcast + newsletter, LATAM favours WhatsApp + TikTok.

2.3 Value (replaces Price)

Item	Detail
Product / service price	[tier + currency]
Customer value received	[quantified: saves X, gains Y]
Value-to-price ratio	[Nx]
Vs competitors	[cheaper / pricier — reason]
Pricing psychology	[anchor / bundle / tier / free trial]

2.4 Education (replaces Promotion)

Awareness stage	Education content	Goal
Unaware of problem	Pain-aware content, awareness pieces	Help them recognise the problem
Problem-aware, solution-unaware	How-to, comparison of approaches	Help them weigh the options
Solution-aware, undecided	Case study, testimonial, demo	Build trust in your brand
Decided, not yet acting	Offer, urgency, social proof	Get them to act now

Section 3 — Content plan

3.1 Content pillars

Pillar	Share	Goal	Examples
Education	35%	Build trust, SEO	How-to, tips, explainers
Inspiration	25%	Engagement, virality	Case study, before/after, story
Entertainment	20%	Reach, follower growth	Trends, POV, behind-the-scenes
Selling	15%	Conversion	Offer, deal, direct CTA
Community	5%	Retention	Q&A, poll, user spotlight

3.2 Funnel distribution

Funnel stage	Content share	Primary angle	KPI
TOFU (Awareness)	40%	Pain points, entertainment, education	View, reach, follower
MOFU (Consideration)	35%	Proof, expertise, process	Engagement, save, click
BOFU (Conversion)	15%	Offer, urgency, retarget	Message, lead, order
Retention	10%	VIP value, referral	Repurchase, LTV

3.3 Content repurposing matrix

One source asset = 7+ derivatives. See 01-content-calendar-global for detail.

Source asset	Derivative	Channel
Long video (3–5 min)	Original	YouTube
	3 short clips (15–30s)	TikTok, Reels, Shorts
	1 carousel (5–7 slides)	Instagram, LinkedIn
	1 blog post (800–1500 words)	Website, SEO
	1 email newsletter	Email list
	3 quote cards	Story, Threads, X
	1 audio clip	Podcast feed

3.4 Source-type mix

Type	Share	Description
FGC (Founder Generated Content)	30%	Founder / expert content
Brand Content	30%	Official brand assets
UGC (User Generated Content)	25%	Reviews, testimonials from customers
EGC (Employee Generated Content)	15%	Behind-the-scenes from team

Section 4 — Channel system & budget

4.1 Channel deployment

Channel	Funnel role	Monthly budget	Primary KPI
TikTok (organic + ads)	TOFU + BOFU	[amount]	View, message, CPMess
Meta — Facebook + Instagram (organic + ads)	MOFU + BOFU	[amount]	Reach, message, CPMess
Email (newsletter + flow)	MOFU + Retention	[amount]	Open rate, click rate
Website / SEO	MOFU	[amount]	Traffic, time on site
YouTube (long + Shorts)	TOFU + MOFU	[amount]	View duration, subscriber
Podcast / Newsletter sponsorship	TOFU	[amount]	CPM, brand lift
Influencer / UGC network	TOFU	[amount]	View, reach, content output
[Region-specific channel]

Region note: Add LINE / Zalo / WhatsApp / WeChat per market (SEA, LATAM, China). See product-marketing-context-global for region channel weights.

4.2 Budget split by stage

Item	Launch (M1–3)	Growth (M4–6)	Mature (M7+)
Paid ads	45–55%	35–45%	25–35%
Content production	20–25%	20–25%	15–20%
UGC / influencer	15–20%	15–20%	10–15%
Tools & platforms	5–10%	5–10%	5–10%
Community & retention	5%	10–15%	20–25%
Contingency	5%	5%	5%
Total	100%	100%	100%

4.3 Detailed budget allocation

Example uses USD. Convert to local currency as defined in product-marketing-context-global.

Item	Monthly budget	% Total
Meta Ads	[amount]	[%]
TikTok Ads	[amount]	[%]
Google Ads (Search + YouTube)	[amount]	[%]
Content (people + tools)	[amount]	[%]
Influencer / UGC fees	[amount]	[%]
Tools (analytics, CRM, design)	[amount]	[%]
Contingency	[amount]	5%
Total	[amount]	100%

Section 5 — KPI & performance

5.1 Reverse KPI calculation

Call skill 10-reverse-kpi-global for an exact calculation.


Target revenue: [amount]
  / AOV: [amount]
  = Orders needed: [count]
  / Booking->Customer [region benchmark]: [count]
  = Bookings needed: [count]
  / Lead->Booking [region benchmark]: [count]
  = Leads needed: [count]
  / Mess->Lead [region benchmark]: [count]
  = Messages needed: [count]
  x CPMess [region benchmark]: [amount]
  = Required ad budget: [amount]

5.2 KPI table — 3 scenarios

Metric	Pessimistic	Base	Optimistic
CPMess	+30% vs benchmark	Industry benchmark	-20% vs benchmark
Mess->Lead	-15% vs avg	Industry avg	+15% vs avg
Lead->Booking	-10% vs avg	Industry avg	+10% vs avg
Booking->Customer	-10% vs avg	Industry avg	+10% vs avg
Orders / month	[count]	[count]	[count]
Revenue / month	[amount]	[amount]	[amount]
ROAS	[Nx]	[Nx]	[Nx]
Required budget	[amount]	[amount]	[amount]

Region benchmarks: see foundation skill product-marketing-context-global for the regional benchmark file (US, EU, SEA, LATAM). Do not assume one global benchmark — CPMs vary 3–5x across regions.

5.3 KPI by channel

Channel	Primary KPI	Month 1 target	Month 3 target	Month 6 target
TikTok organic	View / video, follower
TikTok ads	CPMess, ROAS
Meta ads	CPMess, CPL, ROAS
Google Search ads	CPL, ROAS
Email	Open rate, click rate
SEO	Organic traffic, ranking

5.4 Business KPIs

Metric	Formula	Target
ROAS	Revenue / ad spend	>3x
CAC	Total marketing spend / new customers	<30% AOV
LTV	AOV × purchases × duration	>3x CAC
Payback period	CAC / (AOV × margin)	<90 days
LTV:CAC	LTV / CAC	>3:1

Section 6 — Risk matrix

6.1 Risk table

Risk	Probability	Impact	Severity	Mitigation plan
CPMess spikes during peak season	High	High	CRITICAL	Cut ad budget 30%, shift to organic + UGC
Creative fatigue (within 2 weeks)	High	Medium	HIGH	Prepare 3–5 new creatives per week, A/B test continuously
Competitor heavy discounting	Medium	High	HIGH	Lead with value + trust, do not race to the bottom
Algorithm change (TikTok / Meta)	Medium	High	HIGH	Diversify channels, no single-platform dependency
Key content creator leaves	Low	High	MEDIUM	Document SOPs, build backup roster
Negative review goes viral	Low	Very high	CRITICAL	Crisis protocol: respond within 2h, transparent, escalate
Budget gets cut	Medium	Medium	MEDIUM	Plan B with 50% budget — organic priority
Lack of customer data	Low	Medium	LOW	Capture data from day 1: forms, pixel, CRM

6.2 Severity definitions

Level	Definition	Action
CRITICAL	Direct revenue impact, lost customers	Resolve in 24h, escalate to stakeholder
HIGH	Significant performance drop, lost opportunity	Resolve in 48h, adjust plan
MEDIUM	Mild impact, recoverable	Resolve within 1 week, monitor
LOW	Negligible impact	Log and address opportunistically

Section 7 — Implementation timeline

7.1 Roadmap

Week	Theme	Detail	Output	Owner
Week 1	Setup & research	Competitor research, customer insight, channel setup	Research report, channels live	[name]
Week 2	Content & creative	Produce first content batch, brief UGC	15–20 content pieces, 3–5 UGC briefs	[name]
Week 3	Launch & test	Run paid test, post organically, start nurture	A/B test report, first 7 days of data	[name]
Week 4	Optimise & scale	Cut bad creative, scale winners, drop weak channels	Month 1 report, Month 2 plan	[name]

7.2 Milestones

Month	Milestone	KPI check
Month 1	Setup complete, test running, first data	CPMess, message count, reach
Month 2	Found winning creative + audience	ROAS, CPL, conversion rate
Month 3	Scaled main channel, funnel stable	Revenue, LTV:CAC, retention
Month 6	System self-running, continuous optimisation	All KPIs stable, organic growing

Skill chaining

This is a master skill — it calls the following sub-skills:


00-marketing-plan-global (MASTER)
  |
  |-- [1] 08-competitor-research-global  -> Competitor analysis, gap discovery
  |-- [2] 09-customer-insight-global     -> Customer insight, pain points
  |-- [3] 10-reverse-kpi-global          -> Budget + KPIs from target revenue
  |
  |-- [4] Produce this plan
  |
  |-- [5] 01-content-calendar-global     -> Detailed monthly content calendar
  |-- [6] 02-campaign-brief-global       -> First campaign brief

When the user requests a marketing plan:

Ask the 4 information-gathering questions
Run skills 08, 09, 10 (in parallel when possible)
Assemble the plan in this template
Suggest running 01 and 02 next if the user wants execution detail

Examples — diversified regions

Example A — US SaaS startup (Series A)

Product: B2B project management SaaS, $49/seat/month
Region: US, secondary CA + UK
Stage: Growth (M9 since launch)
Channels: SEO + content, LinkedIn ads, podcast sponsorship, lifecycle email
Region note: B2B benchmark CAC payback <12 months, LTV:CAC >3:1

Example B — EU DTC skincare brand

Product: Clean-formula serum, EUR 38 / 30ml
Region: DE / FR / NL primary, expanding to UK
Stage: Launch (3 months)
Channels: Meta + TikTok ads, micro-influencers, Klaviyo email, Shopify
Region note: GDPR compliance for email + ads tracking is non-negotiable

Example C — SEA fitness coaching app

Product: Online fitness coaching subscription, SGD 29/month
Region: Singapore primary, Malaysia + Thailand secondary
Stage: Mature (M14)
Channels: TikTok organic, Meta ads, LINE / WhatsApp nurture, Telegram community
Region note: Mobile-first, conversational selling beats long-form sales pages

Quality checklist

Before delivering the plan, verify:

Publisher	minhnv0807
Repository	`ai-business-skills`
Skill name	`00-marketing-plan-global`
Stars	612
Forks	228
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Global Marketing Plan

For newcomers

Step 0 — Read context file

Information gathering

Section 1 — Overall strategy

1.1 Situation summary

1.2 SWOT analysis

1.3 Competitive moat analysis

1.4 Customer insight

Section 2 — SAVE Framework

2.1 Solution (replaces Product)

2.2 Access (replaces Place)

2.3 Value (replaces Price)

2.4 Education (replaces Promotion)

Section 3 — Content plan

3.1 Content pillars

3.2 Funnel distribution

3.3 Content repurposing matrix

3.4 Source-type mix

Section 4 — Channel system & budget

4.1 Channel deployment

4.2 Budget split by stage

4.3 Detailed budget allocation

Section 5 — KPI & performance

5.1 Reverse KPI calculation

5.2 KPI table — 3 scenarios

5.3 KPI by channel

5.4 Business KPIs

Section 6 — Risk matrix

6.1 Risk table

6.2 Severity definitions

Section 7 — Implementation timeline

7.1 Roadmap

7.2 Milestones

Skill chaining

Examples — diversified regions

Example A — US SaaS startup (Series A)

Example B — EU DTC skincare brand

Example C — SEA fitness coaching app

Quality checklist

Frequently asked questions

Related AI Skills

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