What does the 01 Lich Noi Dung AI skill do?

Dung khi can lich dang bai cho ca thang — chot content pillar va ti le, xep bai theo ngay va khung gio, ma tran tai su dung noi dung, va gan muc tieu cho tung tru cot. Kich hoat khi user nhac 'lich noi dung', 'content calendar', 'thang nay dang gi', 'len lich dang bai', 'ke hoach content thang', 'phan bo noi dung'. Khong dung cho — brief tung bai truoc khi viet thi dung skill 36-content-brief; viet caption thanh pham thi dung skill 37-caption-social; lap plan ky sau tu data thi dung skill 40-next-content-plan.

Why use 01 Lich Noi Dung on TypingMind?

Because you install it once and use it with any model. 01 Lich Noi Dung is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install 01 Lich Noi Dung in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/01-lich-noi-dung. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use 01 Lich Noi Dung?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with 01 Lich Noi Dung?

As many as you like. As long as a model supports skills, you can use 01 Lich Noi Dung with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the 01 Lich Noi Dung AI skill free?

Yes. It is published on GitHub by minhnv0807 under the MIT license. You only pay your own AI provider for the tokens you use.

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

01 Lich Noi Dung by minhnv0807 — AI Skill for Any LLM

Lich Noi Dung

Thu thap thong tin

Hoi user toi da 4 cau truoc khi bat dau:

San pham / dich vu gi? Nganh hang, USP chinh, muc gia.
Dang co kenh nao? Liet ke kenh (TikTok, FB, IG, Zalo, Email, Blog), so follower/subscriber hien tai.
Muc tieu thang nay la gi? Tang follower / tang mess / tang don / ra mat san pham / chien dich Tet?
Nguon luc content? May nguoi lam content? Co quay video duoc khong? Co san UGC/testimonial khong?

Content strategy truoc khi len lich

Lich chi la be noi — truoc khi xep ngay nao dang gi, phai co strategy tra loi "brand nay noi ve dieu gi, tu goc nhin nao". Strategy tot = writer biet viet gi ke ca khi khong co brief.

Cau truc Pillar → Angle → Topic


Target audience → Insight (09) → Key message
  → Pillar 1 / Pillar 2 / Pillar 3
    → Angle 1.1 / 1.2 / 1.3 (goc nhin cu the trong pillar)
      → Topic (bai viet / video cu the)

Pillar = chu de lon ma brand co tham quyen noi — moi brand can 3-5 pillar, khong chong cheo.
Angle = goc nhin / cach tiep can cu the trong moi pillar.
Topic = bai cu the sinh ra tu angle (dung Content Matrix ben duoi de tao hang loat).

Moi pillar khai bao du 4 muc: dinh nghia (brand noi ve dieu nay vi...), 3 angle chinh, format phu hop, tang pheu chu yeu.

Cong thuc chon truc noi dung: Truc noi dung = Muc tieu truyen thong x Van de khach hang x The manh thuong hieu. Thieu 1 trong 3 ve la truc bi lech (chi co the manh = tu khen; chi co van de khach = khong khac biet).

Ti le pillar theo objective

Objective ky nay	Pillar thu hut	Pillar chuyen mon	Pillar chuyen doi
Awareness	50%	30%	20%
Leads	30%	40%	30%
Convert	20%	30%	50%

Hook bank — chuan bi truoc khi vao ky

Truoc moi ky, viet san 20 hook theo 5 nhom (moi nhom 4 hook), viet that theo brand — khong de placeholder:

Nhom	Huong
Pain hook	Bat dau bang noi dau cua khach
Curiosity hook	Cau hoi / statement gay to mo
Social proof hook	So lieu / testimonial an tuong
Education hook	Kien thuc it nguoi biet
Contrarian hook	Noi nguoc dieu thuong thay

Cong thuc hook chi tiet: references/hook-formulas-vn.md. Tone hook doi chieu 35-brand-voice.

Quy trinh 5 giai doan cua content system

Lich noi dung nam o giai doan 2 cua he thong content hoan chinh. Kiem tra giai doan truoc da xong chua roi hay len lich:

Giai doan	Viec can lam	Skill	Tieu chuan / Thoi gian
1. Nen tang (lam 1 lan, review moi quy)	Brand voice, insight khach hang, nghien cuu doi thu, content strategy	`35-brand-voice`, `09-insight-khach-hang`, `08-nghien-cuu-doi-thu`	Brand voice lam truoc tien; strategy review sau 4 tuan dau
2. Lap ke hoach	Lich chi tiet tung ngay + brief tung bai	Skill nay + `36-content-brief`	Lich: 2-4 gio; brief: 30-60 phut/bai; 1 brief = 1 bai = 1 angle = 1 CTA
3. San xuat	Caption, script, email, ads copy, seeding, UGC	`37-caption-social`, `04-script-video`, `14-email-marketing`, `05-copy-quang-cao`, `38-seeding-plan`, `06-brief-ugc-egc`	Doc to len truoc khi chot; doi chieu brand voice moi bai
4. Brief visual	Brief anh / carousel / video cho designer, editor	`42-brief-hinh-anh`, `43-brief-carousel`, `44-brief-video-editor`	Chi brief visual khi copy DA duyet; gui kem reference
5. Do luong	Audit winner/loser, bao cao, plan ky sau tu data	`39-content-audit`, `07-bao-cao-marketing`, `40-next-content-plan`	Audit it nhat 1 lan/thang (keo data ngay 28-30); plan moi luon tu data cu

Nguyen tac xay lich noi dung

1. Quy tac phan bo pheu (Funnel Distribution)

Tang pheu	Ti le	Muc dich	Loai noi dung
TOFU (Nhan biet)	40%	Thu hut nguoi moi	Trend, tips, POV, behind scenes, cham noi dau
MOFU (Can nhac)	35%	Xay trust, thuyet phuc	Case study, review, so sanh, quy trinh, FAQ
BOFU (Chuyen doi)	15%	Chot don	Offer, deal, countdown, retarget, livestream
Retention	10%	Giu khach cu	VIP content, referral, community, re-engage

Tham khao chi tiet goc do noi dung tai references/content-angles.md.

2. Content Pillar Balance

Moi thuong hieu can 3–5 pillar. Kiem tra balance moi tuan.

Pillar	Ti le khuyen nghi	Kiem tra tuan nay
Giao duc (Education)	30–35%	[so bai] / [tong bai] = [%]
Cam hung (Inspiration)	20–25%	[so bai] / [tong bai] = [%]
Giai tri (Entertainment)	20–25%	[so bai] / [tong bai] = [%]
Ban hang (Selling)	10–15%	[so bai] / [tong bai] = [%]
Cong dong (Community)	5–10%	[so bai] / [tong bai] = [%]

Quy tac: Neu 1 pillar lech qua 10% so voi khuyen nghi → dieu chinh tuan sau.

3. Source Type Mix

Loai noi dung	Ti le	Mo ta
FGC (Founder Generated)	25–30%	Founder/chuyen gia tu lam — trust cao nhat
Brand Content	30–35%	Noi dung thuong hieu chinh thuc
UGC (User Generated)	20–25%	Khach hang tu tao — social proof
EGC (Employee Generated)	10–15%	Nhan vien chia se — authentic

Content Matrix — Y tuong noi dung tu dong

Ma tran noi dung chuan hoa cho thi truong VN.

Ghep content pillar cua brand voi 8 dinh dang de tao 24–40 y tuong cung luc.

8 dinh dang content

#	Dinh dang	Mo ta	Vi du
1	Huong dan	Day 1 ky nang cu the, buoc-buoc	"3 buoc setup Pixel Meta dung chuan"
2	Truyen cam hung	Cau chuyen thanh cong, vuot kho	"Tu 0 follower den 50K trong 6 thang — chuyen that"
3	Phan tich	Giai thich tai sao, co che hoat dong	"Tai sao ads ban dat ma khong co don? Root cause analysis"
4	Nguoc doi	Thach thuc niem tin pho bien	"Chay ads nhieu hon KHONG phai la cach tang don"
5	Quan sat	Xu huong an, dieu it ai de y	"Dieu dang xay ra tren TikTok Shop ma it ai biet"
6	So sanh X vs Y	2 cong cu/cach tiep can/chien luoc	"Meta Ads vs TikTok Ads: nganh nao chon gi?"
7	Hien tai vs Tuong lai	Du bao, xu huong sap den	"Marketing 2025 vs 2026: 5 thay doi lon"
8	Danh sach	Tips, sai lam, bai hoc, cong cu	"7 sai lam chay ads pho bien nhat cua SME Viet"

Cach dung

Lay 3–5 content pillar cua brand (tu product-marketing-context hoac hoi user)
Tao bang: pillar (hang) x 8 dinh dang (cot) = 24–40 y tuong
Moi o ghi tieu de cu the — khong ghi chung chung ("Marketing" ❌, "3 cach giam CPMess duoi 25K" ✅)
Chon 15 y tuong tot nhat → dien vao lich noi dung tuan

Template content matrix

markdown
| Pillar \ Dinh dang | Huong dan | Truyen cam hung | Phan tich | Nguoc doi | Quan sat | X vs Y | Hien tai vs TL | Danh sach |
|---------------------|----------|-----------------|-----------|-----------|---------|--------|----------------|-----------|
| [Pillar 1] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 2] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 3] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |
| [Pillar 4] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] | [Y tuong] |

Tip: Chay content matrix 1 lan/thang → co san 32+ y tuong. Khong bao gio het chu de.

Content Repurposing Matrix

Quy tac 1:7 — moi noi dung goc tao ra it nhat 7 phien ban:

Bang repurposing

STT	Noi dung goc	Phien ban	Kenh muc tieu	Thoi luong / Do dai	Thoi gian san xuat
1	Video dai 3–5 phut	Nguyen ban	YouTube	3–5 phut	2–4h
2		Clip ngan #1 (hook)	TikTok	15–30s	15 phut
3		Clip ngan #2 (tip chinh)	Reels	15–30s	15 phut
4		Clip ngan #3 (ket qua)	TikTok	15–30s	15 phut
5		Carousel 5–7 slide	Facebook, Instagram	5–7 anh	30 phut
6		Bai blog SEO	Website	800–1500 tu	1–2h
7		Email newsletter	Email list	300–500 tu	30 phut
8		3 quote card	Story, Threads	1 anh/card	15 phut
9		Audio snippet	Zalo OA voice note	1–2 phut	10 phut

Quy trinh repurpose


Ngay 1: Quay/viet noi dung goc
Ngay 1: Cat clip ngan (3 clip, 45 phut)
Ngay 2: Lam carousel + quote card (45 phut)
Ngay 2: Viet blog tu noi dung goc (1–2h)
Ngay 3: Gui email newsletter (30 phut)
Ngay 3–7: Dang rai cac phien ban theo lich

Thoi gian dang toi uu — Vietnam

Gio vang theo kenh (UTC+7)

Kenh	Thu 2–6	Thu 7	Chu Nhat	Ghi chu
TikTok	6:30–8:00, 11:30–13:00, 19:00–21:30	9:00–11:00, 19:00–22:00	10:00–12:00, 19:00–22:00	Peak: 20:00–21:00
Facebook	7:00–8:30, 11:00–13:00, 19:00–21:00	8:00–10:00, 19:00–21:00	9:00–11:00, 19:00–21:00	Peak: 12:00, 20:00
Instagram	7:00–9:00, 12:00–14:00, 18:00–20:00	9:00–11:00, 18:00–20:00	10:00–12:00	Peak: 12:00–13:00
Zalo OA	8:00–9:00, 17:00–18:30	9:00–10:00	Khong gui	Gioi han 2–3 broadcast/tuan
Email	8:00–9:30, 14:00–15:00	Khong gui	Khong gui	Thu 3 + Thu 5 tot nhat
YouTube	17:00–20:00	14:00–17:00	14:00–17:00	Video dai — cuoi tuan tot hon
Blog/SEO	Bat ky	Bat ky	Bat ky	Dang 2–4 bai/tuan, Google index 1–3 ngay

Mua cao diem Vietnam

Thoi diem	Ghi chu	Dieu chinh
Tet Nguyen Dan (T1–T2)	CPM tang 30–50%, engagement tang	Tang content tru Tet, len lich truoc 2 tuan
8/3 + 20/10	Nganh Beauty, F&B tang manh	Chay chien dich truoc 1 tuan
Black Friday (T11)	E-commerce, courses	CPM tang 20–30%
Back to school (T8–T9)	Education, edtech	Content giao duc tang
He (T6–T8)	F&B, du lich, giai tri	Tang content giai tri, lifestyle

AI Content Scoring

Cham diem moi content truoc khi dang (thang diem 10):

Tieu chi	Trong so	Diem (1–10)	Diem x Trong so
Hook (3s dau co giu chan khong?)	25%	[diem]
Relevance (dung insight khach hang?)	20%	[diem]
Value (khach nhan duoc gi?)	20%	[diem]
CTA (ro rang, de hanh dong?)	15%	[diem]
Visual (chat luong hinh/video?)	10%	[diem]
Brand consistency (dung tone, mau sac?)	10%	[diem]
Tong	100%		[tong]/10

Nguong dang:

8–10: Dang ngay, co the boost paid
6–7.9: Dang duoc, can chinh sua nhe
4–5.9: Can viet lai hook hoac CTA
<4: Khong dang, lam lai

Template lich noi dung tuan

Tuan [so] — [ngay bat dau] den [ngay ket thuc]

Ngay	Thu	Kenh	Gio dang	Dinh dang	Tang pheu	Pillar	Chu de	Hook / Headline	CTA	Source type	Nguoi TH	Trang thai
[ngay]	T2	TikTok	20:00	Video 30s	TOFU	Giao duc	[chu de]	[hook 3s]	[CTA]	FGC	[ten]	Draft / Done / Posted
[ngay]	T2	Facebook	12:00	Carousel	MOFU	Cam hung	[chu de]	[headline]	[CTA]	Brand	[ten]
[ngay]	T3	TikTok	12:00	Video 15s	TOFU	Giai tri	[chu de]	[hook]	[CTA]	EGC	[ten]
[ngay]	T3	Email	08:30	Newsletter	MOFU	Giao duc	[chu de]	[subject line]	[CTA]	Brand	[ten]
[ngay]	T4	TikTok	20:00	Video 30s	MOFU	Cam hung	[chu de]	[hook]	[CTA]	UGC	[ten]
[ngay]	T4	Facebook	20:00	Video 60s	BOFU	Ban hang	[chu de]	[headline]	[CTA]	Brand	[ten]
[ngay]	T5	TikTok	12:00	Video 15s	TOFU	Giao duc	[chu de]	[hook]	[CTA]	FGC	[ten]
[ngay]	T5	Email	08:30	Offer	BOFU	Ban hang	[chu de]	[subject line]	[CTA]	Brand	[ten]
[ngay]	T5	Zalo OA	17:00	Broadcast	Retention	Cong dong	[chu de]	[tieu de]	[CTA]	Brand	[ten]
[ngay]	T6	TikTok	20:00	Video 30s	TOFU	Giai tri	[chu de]	[hook]	[CTA]	EGC	[ten]
[ngay]	T6	Facebook	12:00	Bai viet	MOFU	Giao duc	[chu de]	[headline]	[CTA]	Brand	[ten]
[ngay]	T7	TikTok	20:00	Video 30s	MOFU	Cam hung	[chu de]	[hook]	[CTA]	UGC	[ten]
[ngay]	T7	Instagram	18:00	Reels	TOFU	Giai tri	[chu de]	[hook]	[CTA]	FGC	[ten]
[ngay]	CN	TikTok	20:00	Video 15s	TOFU	Giao duc	[chu de]	[hook]	[CTA]	FGC	[ten]
[ngay]	CN	Blog	--	Bai viet	MOFU	Giao duc	[chu de]	[tieu de SEO]	[CTA]	Brand	[ten]

Kiem tra balance tuan

Hang muc	Ke hoach	Thuc te	Dung ti le?
Pheu: TOFU	40% (6 bai)	[so]	Co / Khong
Pheu: MOFU	35% (5 bai)	[so]
Pheu: BOFU	15% (2 bai)	[so]
Pheu: Retention	10% (2 bai)	[so]
Pillar: Giao duc	30–35%	[so]
Pillar: Cam hung	20–25%	[so]
Pillar: Giai tri	20–25%	[so]
Pillar: Ban hang	10–15%	[so]
Pillar: Cong dong	5–10%	[so]
Source: FGC	25–30%	[so]
Source: Brand	30–35%	[so]
Source: UGC	20–25%	[so]
Source: EGC	10–15%	[so]

Tan suat dang khuyen nghi theo kenh

Kenh	Toi thieu	Khuyen nghi	Toi uu	Ghi chu
TikTok	3 video/tuan	5–7 video/tuan	1–2 video/ngay	Nhieu hon = nhieu data test
Facebook	3 post/tuan	4–5 post/tuan	1 post/ngay	Mix video + carousel + text
Instagram	3 post/tuan	4–5 post/tuan	1 post/ngay	Reels uu tien
Zalo OA	1 broadcast/tuan	2–3 broadcast/tuan	3 broadcast/tuan	Qua 3 → unfollow tang
Email	1 email/tuan	2 email/tuan	2 email/tuan	Qua nhieu → spam
YouTube	1 video/tuan	1–2 video/tuan	2 video/tuan	Chat luong > so luong
Blog/SEO	1 bai/tuan	2–4 bai/tuan	1 bai/ngay	SEO can thoi gian

Cross-reference

Khi can	Goi skill
Script cho video TikTok trong lich	`04-script-video`
Copy cho bai dang Facebook	`05-copy-quang-cao`
Brief cho UGC/EGC trong lich	`06-brief-ugc-egc`
Insight de chon chu de	`09-insight-khach-hang`
Ke hoach tong the (lich nam trong do)	`00-ke-hoach-mkt`

Checklist chat luong

Truoc khi giao lich noi dung, kiem tra:

Publisher	minhnv0807
Repository	`ai-business-skills`
Skill name	`01-lich-noi-dung`
Stars	612
Forks	228
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

01 Lich Noi Dung

Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Lich Noi Dung

Thu thap thong tin

Content strategy truoc khi len lich

Cau truc Pillar → Angle → Topic

Ti le pillar theo objective

Hook bank — chuan bi truoc khi vao ky

Quy trinh 5 giai doan cua content system

Nguyen tac xay lich noi dung

1. Quy tac phan bo pheu (Funnel Distribution)

2. Content Pillar Balance

3. Source Type Mix

Content Matrix — Y tuong noi dung tu dong

8 dinh dang content

Cach dung

Template content matrix

Content Repurposing Matrix

Bang repurposing

Quy trinh repurpose

Thoi gian dang toi uu — Vietnam

Gio vang theo kenh (UTC+7)

Mua cao diem Vietnam

AI Content Scoring

Template lich noi dung tuan

Tuan [so] — [ngay bat dau] den [ngay ket thuc]

Kiem tra balance tuan

Tan suat dang khuyen nghi theo kenh

Cross-reference

Checklist chat luong

Frequently asked questions

Set up your own AI workspace now

Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Lich Noi Dung

Thu thap thong tin

Content strategy truoc khi len lich

Cau truc Pillar → Angle → Topic

Ti le pillar theo objective

Hook bank — chuan bi truoc khi vao ky

Quy trinh 5 giai doan cua content system

Nguyen tac xay lich noi dung

1. Quy tac phan bo pheu (Funnel Distribution)

2. Content Pillar Balance

3. Source Type Mix

Content Matrix — Y tuong noi dung tu dong

8 dinh dang content

Cach dung

Template content matrix

Content Repurposing Matrix

Bang repurposing

Quy trinh repurpose

Thoi gian dang toi uu — Vietnam

Gio vang theo kenh (UTC+7)

Mua cao diem Vietnam

AI Content Scoring

Template lich noi dung tuan

Tuan [so] — [ngay bat dau] den [ngay ket thuc]

Kiem tra balance tuan

Tan suat dang khuyen nghi theo kenh

Cross-reference

Checklist chat luong

Frequently asked questions

Related AI Skills

Set up your own AI workspace now