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18 Referral Program

Community
minhnv0807
18-referral-program

Dung khi muon khach cu keo khach moi — thiet ke chuong trinh gioi thieu, affiliate, ma moi ban: co che thuong mot chieu hay hai chieu, muc thuong, cach theo doi, chong gian lan va kich ban ra mat chuong trinh. Kich hoat khi user nhac 'chuong trinh gioi thieu', 'referral program', 'affiliate', 'ma moi ban', 'hoa hong gioi thieu', 'word of mouth', 'khach gioi thieu khach', 'CTV ban hang huong hoa hong'. Khong dung cho — giu chan khach cu de ho mua lai thi dung skill 69-giu-chan-khach-hang; xay cong dong quanh thuong hieu ca nhan thi dung skill 28-community-building; thue KOC va creator quay bai thi dung skill 06-brief-ugc-egc.

Overview

Publisherminhnv0807
Repositoryai-business-skills
Skill name18-referral-program
Stars
612
Forks
228
Bundled files
Instructions only
LicenseMIT
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by minhnv0807 on GitHub. Read the source before you install it.

Installation

Install the 18 Referral Program AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/18-referral-program
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git /tmp/ai-business-skills
mkdir -p .claude/skills
cp -r /tmp/ai-business-skills/skills/vi/18-referral-program .claude/skills/18-referral-program
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable 18 Referral Program in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads 18 Referral Program on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so 18 Referral Program is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Referral Program

Thu thap thong tin

Buoc 0: Kiem tra context

Doc .agents/product-marketing-context.md neu co.

Buoc 1: Hoi user

  1. Loai san pham? (One-time purchase / Subscription / Service / Khoa hoc)
  2. AOV trung binh? LTV?
  3. Da co khach cu bao nhieu? (Referral can co base khach thich san pham)
  4. Muc tieu? (So khach moi / Giam CAC / Tang LTV khach cu)

Referral hoat dong tot khi nao?

Tot:

  • NPS >= 40 (khach thich san pham)
  • Khach co ly do tu nhien de chia se (ket qua visible, social currency)
  • San pham co use case "giong nhau cua ban be"
  • AOV du cao de hoa duoc thuong

Khong tot:

  • Khach chua hai long (NPS < 20)
  • San pham nhay cam (tai chinh, suc khoe rieng tu)
  • AOV qua thap (thuong khong boi duoc cong gioi thieu)

3 Mo hinh referral

1. One-way (1 chieu)

Nguoi gioi thieu nhan thuong. Nguoi duoc gioi thieu khong.

Khi dung:

  • San pham da duoc yeu thich — nguoi duoc gioi thieu se mua du khong co uu dai
  • AOV cao → thuong phai xung dang

Vi du VN:

  • Shopee: Gioi thieu ban ma → ban ma mua → minh duoc 50K xu
  • Grab: Refer ma → ban dung → minh duoc 100K

2. Two-way (2 chieu) — PHO BIEN NHAT

Ca nguoi gioi thieu va nguoi duoc gioi thieu cung nhan thuong.

Khi dung: 80% case nen dung cai nay — tam ly khach thich "ca hai cung loi".

Vi du VN:

  • Tiki: Gioi thieu → ban moi giam 50K, minh cung duoc 50K
  • VP Bank: Moi ban mo the → ca hai duoc 200K
  • Spa: Gioi thieu khach moi → minh free facial, ban moi giam 30%

Cau truc uu dai:

Nguoi gioi thieu: Discount lan sau / credit / qua tang / free service
Nguoi duoc gioi thieu: Discount lan dau / bonus / free trial

3. Multi-tier (Affiliate)

Nguoi gioi thieu nhan % hoa hong theo doanh so.

Khi dung:

  • SaaS / khoa hoc / san pham gia cao
  • Co he thong tracking (link affiliate, coupon code)
  • Muon thu hut influencer / partner

Cau truc VN pho bien:

  • Tier 1: 10-20% doanh so don dau
  • Tier 2: 5-10% cac don tiep theo trong 90 ngay
  • Cap tren cao nhat: 30% cho super affiliate

Mechanics chi tiet

Thuong gia bao nhieu?

Cong thuc:

Thuong = 15-25% LTV khach moi

Vi du:

  • LTV khach spa = 3,000,000 → Thuong cao nhat: 750K (25%)
  • Chia: 375K cho nguoi gioi thieu + 375K cho nguoi moi
  • Hoac: 500K credit gioi thieu + 20% discount lan dau cho nguoi moi

Kho phai tinh ca:

  • Chi phi thuong (out of pocket hoac discount?)
  • Thue chuyen tien (neu la cash)
  • Admin fee (theo doi, thanh toan)

Format thuong

FormatProsConsPhu hop
CashDong luc caoCao chi phiB2B, affiliate
Credit (tai khoan)Giu khach laiKhach it quan tam neu khong mua laiSubscription
DiscountChi tra khi muaKhach co the khong quayE-commerce
Free product/serviceTang LTVGioi han gia triService, spa
Qua tang vat lyNoi bat, chia sePhuc tap logisticsBeauty, F&B
Point / RewardsTao habitCan he thong phuc tapRetailer lon

Referral flow 7 buoc

1. Khach co trai nghiem tot
   └─► NPS >= 7 → hoi "co muon gioi thieu?"

2. Cung cap link/code de gioi thieu
   └─► Link rieng moi khach (tracking) hoac code dep (de nho)

3. Khach chia se den ban be
   └─► Qua Zalo, Messenger, SMS, email, copy link

4. Ban be click link / nhap code
   └─► Landing page don gian, rõ uu dai

5. Ban be mua (redeem)
   └─► Tracking dung — pixel / tagged order

6. Thuong cho ca 2 ben
   └─► Thong bao tu dong qua email/SMS/Zalo

7. Nhac nguoi gioi thieu tiep tuc
   └─► "Ban da gioi thieu 1 nguoi — con 2 nguoi nua se len VIP"

Toi uu cho VN

Kenh share chu yeu

  1. Zalo (pho bien nhat) — copy link gui truc tiep
  2. Messenger / Facebook — share link / post
  3. SMS — cho khach tre tuoi trung nien
  4. Email — chi cho dan van phong
  5. Offline — ma code in tren card, bao bi

Dac diem khach VN can chu y

  • Tin nhan than quen > post cong khai. Khach VN ngai share cong khai tren wall — uu tien gui rieng Zalo.
  • Ma code de nho > link dai. "FRIEND50" > link rewardsful dai 20 ky tu.
  • Thuong ngay lap tuc. Cho qua lau se quen. Credit/cash nhan trong 24h.
  • Hoa hong % thich hon cash cu the voi affiliate.
  • Ca nhan hoa. "Ma code cua [Ten khach]" > "Ma code chung".

Chong gian lan

Rui roCach chong
Tu mua qua tai khoan phuCheck trung SDT / dia chi / thiet bi / card
Share cong khai (Groupon, deal site)Gioi han 3-5 lan/ma, dat limit AOV toi thieu
Bot / Script spamRate limit, captcha, review thu cong don lon
Khach huy sau khi nhan thuongGiu thuong 30 ngay moi release (sau return window)

Campaign launch plan (30 ngay)

Tuan 1: Setup

  • Chon mo hinh (one-way / two-way / affiliate)
  • Tinh toan thuong (check LTV, margin)
  • Chon format thuong (cash / credit / discount / qua)
  • Xay landing page + dashboard nguoi tham gia
  • Tich hop tracking (ma code / link UTM)
  • Thiet lap email/Zalo/SMS automation

Tuan 2: Seed

  • Gui moi 50-100 khach cu (NPS cao) dau tien
  • Ghi nhan phan hoi, fix bug
  • Cai dat notification cho ca 2 ben

Tuan 3: Launch cong khai

  • Email toan bo khach cu
  • Post tren FB Page, TikTok, Zalo OA
  • Them CTA referral vao:
    • Thank you page sau mua
    • Email sau khi hoan thanh dich vu
    • App/dashboard khach hang
    • In offline (card thank you)

Tuan 4: Toi uu

  • Review: Ai share nhieu? Ai convert cao?
  • Bonus cho top referrer (top 10)
  • Adjust thuong neu can (a/b test 2 muc)

KPIs

Chi soBenchmarkTot
Share rate10% khach cu share20%+
Conversion rate15% ban be click → mua25%+
Referred customer LTVTuong duong hoac cao hon khach non-refer1.2x+
CAC via referral30-50% CAC paid ads<30%
Viral coefficient (K)0.3-0.51.0+ (viral true)

K-factor = Share rate × Conversion rate × So nguoi moi share

Neu K > 1 → viral (exponential growth) Neu K = 0.5 → tu 100 khach co them 50 khach (half-life)


Checklist chat luong

  • Da co base khach cu hai long (NPS >= 40)
  • Thuong tuong duong 15-25% LTV
  • Hai chieu (2-way) neu chua ro dung 1-way
  • Tracking phai chinh xac (ma code / link)
  • Trao thuong trong 24h
  • Co chong gian lan (3-5 lan/ma, check trung SDT)
  • Share qua Zalo duoc (kenh #1 VN)
  • Landing page 1 trang - ngan gon, gan CTA
  • Co email/SMS thong bao tu dong
  • Do K-factor sau 30 ngay → toi uu thuong

Frequently asked questions

What does the 18 Referral Program AI skill do?

Dung khi muon khach cu keo khach moi — thiet ke chuong trinh gioi thieu, affiliate, ma moi ban: co che thuong mot chieu hay hai chieu, muc thuong, cach theo doi, chong gian lan va kich ban ra mat chuong trinh. Kich hoat khi user nhac 'chuong trinh gioi thieu', 'referral program', 'affiliate', 'ma moi ban', 'hoa hong gioi thieu', 'word of mouth', 'khach gioi thieu khach', 'CTV ban hang huong hoa hong'. Khong dung cho — giu chan khach cu de ho mua lai thi dung skill 69-giu-chan-khach-hang; xay cong dong quanh thuong hieu ca nhan thi dung skill 28-community-building; thue KOC va creator quay b...

Why use 18 Referral Program on TypingMind?

Because you install it once and use it with any model. 18 Referral Program is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install 18 Referral Program in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/minhnv0807/ai-business-skills/tree/master/skills/vi/18-referral-program. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use 18 Referral Program?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with 18 Referral Program?

As many as you like. As long as a model supports skills, you can use 18 Referral Program with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the 18 Referral Program AI skill free?

Yes. It is published on GitHub by minhnv0807 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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