31 Offer Design Global

Community

minhnv0807

31-offer-design-global

Use when the WHAT being sold needs work, not the price and not the copy — core promise, value stack, bonuses, guarantee and risk reversal, honest scarcity and urgency, tier packaging, upsell and downsell paths, and high-ticket or productized service structures. Trigger on 'design an offer', 'irresistible offer', 'value stack', 'add a guarantee', 'my offer is not converting', 'people say it is too expensive'. Also use when traffic and copy are fine and nobody is buying anyway. Not for — the number on the price tag, see `17-pricing-strategy-global`; the ad text selling it, see `05-ad-copy-global`; the page it sits on, see `12-landing-page-brief-global`; the launch sequence, see `59-go-to-market-global`.

Overview

Publisher	minhnv0807
Repository	`ai-business-skills`
Skill name	`31-offer-design-global`
Stars	612
Forks	228
Bundled files	1
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by minhnv0807 on GitHub. Read the source before you install it.

Installation

Install the 31 Offer Design Global AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/31-offer-design-global
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/31-offer-design-global

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git /tmp/ai-business-skills
mkdir -p .claude/skills
cp -r /tmp/ai-business-skills/skills/en/31-offer-design-global .claude/skills/31-offer-design-global

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable 31 Offer Design Global in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads 31 Offer Design Global on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so 31 Offer Design Global is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Offer Design (Global)

An offer is what the customer actually buys: outcome, package, proof, guarantee, bonuses, constraints, and payment structure. Better copy cannot rescue a weak offer.

Information gathering

Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: what is sold, who buys it, current or intended price, and why buyers hesitate. If the user has a sales page, proposal, pricing sheet, or funnel, use it as input. For details, read references/offer-framework.md.

When to use

Use this skill for:

Services, agencies, consulting, coaching, courses, memberships, high-ticket B2B.
Packages needing bonuses, guarantees, payment plans, upsells, or downsells.
Offers with traffic or leads but weak conversion.

If the user only needs price tiers, margins, or break-even math, use 17-pricing-strategy-global first.

Workflow

1. Diagnose the current offer

Score each dimension 1-5:

Dimension	Question
Outcome	What concrete result does the buyer get?
Proof	Why should they believe this will work?
Speed	How soon do they see first value?
Effort	How much must the buyer do alone?
Risk	Who carries risk if it fails?

Fix the lowest score first.

2. Improve the value equation

Use 4 levers:

Increase dream outcome with a clearer business or personal result.
Increase perceived likelihood with proof, process, demos, and guarantee.
Decrease time delay with quick wins and first milestones.
Decrease effort/sacrifice with templates, done-for-you setup, support, or automation.

3. Build the offer anatomy

Include:

Core deliverable.
Bonuses that answer real objections.
Guarantee or risk reversal.
Honest scarcity or urgency.
Offer name.
Price and payment structure.

4. Create the ladder

When useful, create 3 levels:

Level	Role
Entry	Lower friction and build trust
Core	Main offer to sell most often
Premium	Faster, done-for-you, or higher-touch support

5. Check ethics and operational fit

Remove fake scarcity, impossible guarantees, inflated bonus value, exaggerated claims, and get-rich-fast language.

Output template

markdown
# Offer Design — [Offer name]

## 1. Current diagnosis
| Component | Score | Problem | Priority fix |

## 2. Buyer and outcome
- ICP:
- Pain:
- Dream outcome:
- First value moment:

## 3. New offer
- Name:
- Core deliverable:
- Bonuses:
- Guarantee:
- Real scarcity/urgency:
- Price/payment:

## 4. Value stack
| Component | Objection handled | Perceived value | Notes |

## 5. Funnel implications
- Landing page changes:
- Ad/copy angles:
- Email follow-up:
- Upsell/downsell:

## 6. Test plan
| Hypothesis | Variable | Metric | Duration |

Related skills

17-pricing-strategy-global: price tiers, break-even, and pricing psychology.
05-ad-copy-global: copy that presents the offer.
12-landing-page-brief-global: landing page structure.
19-ab-test-setup-global: testing guarantee, bonus, headline, or price display.

Quality checklist

Lead with outcomes, not features.
Every bonus handles a real objection.
Guarantee is operationally realistic.
Scarcity has a verifiable reason.
Price and payment plan protect margin.
Output gives next actions for copy, landing page, email, and sales.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

references/offer-framework.md2 KB

Frequently asked questions

What does the 31 Offer Design Global AI skill do?

Why use 31 Offer Design Global on TypingMind?

Because you install it once and use it with any model. 31 Offer Design Global is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install 31 Offer Design Global in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/minhnv0807/ai-business-skills/tree/master/skills/en/31-offer-design-global. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use 31 Offer Design Global?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with 31 Offer Design Global?

As many as you like. As long as a model supports skills, you can use 31 Offer Design Global with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the 31 Offer Design Global AI skill free?

Yes. It is published on GitHub by minhnv0807 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Offer Design (Global)

Information gathering

When to use

Workflow

1. Diagnose the current offer

2. Improve the value equation

3. Build the offer anatomy

4. Create the ladder

5. Check ethics and operational fit

Output template

Related skills

Quality checklist

Bundled files

Frequently asked questions

Related AI Skills

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