Marketing Planner

Q: What does the Marketing Planner AI skill do?

マーケティング計画策定・プロダクトマーケティングコンテキスト作成スキル。 「マーケ計画」「ポジショニング」「ペルソナ作成」「競合分析」「コンテンツ戦略」等で発動。 product-marketing-context.mdを生成し、他のマーケティングスキルの土台を作る。

Community

minicoohei

marketing-planner

マーケティング計画策定・プロダクトマーケティングコンテキスト作成スキル。「マーケ計画」「ポジショニング」「ペルソナ作成」「競合分析」「コンテンツ戦略」等で発動。 product-marketing-context.mdを生成し、他のマーケティングスキルの土台を作る。

Overview

Publisher	minicoohei
Repository	`ai-agent-camp`
Skill name	`marketing-planner`
Stars	346
Forks	13
Bundled files	5
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
5 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by minicoohei on GitHub. Read the source before you install it.

Installation

Install the Marketing Planner AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/minicoohei/ai-agent-camp/tree/main/.claude/skills/marketing-planner
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/minicoohei/ai-agent-camp.git /tmp/ai-agent-camp
mkdir -p .claude/skills
cp -r /tmp/ai-agent-camp/.claude/skills/marketing-planner .claude/skills/marketing-planner

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Marketing Planner in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Marketing Planner on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Marketing Planner is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Marketing Planner

プロダクトのマーケティング基礎文書を作成し、全マーケティング施策の土台を構築する。

出力ファイル

marketing/product-context.md — 他スキル（content-creator, post-publisher等）が参照する共通コンテキスト。

ワークフロー

Step 1: 既存コンテキスト確認

marketing/product-context.md が存在するか確認。

存在する場合: 読み込んで更新箇所を確認
存在しない場合: 新規作成フローへ

Step 2: 情報収集

以下のセクションを会話形式で埋める。一度に全部聞かない。

プロダクト概要 — 一言説明、カテゴリ、ビジネスモデル、価格
ターゲット — ユーザー層、ペルソナ、主要ユースケース
課題・ペイン — ユーザーが抱える問題、既存ソリューションの不足
競合 — 直接/間接競合、差別化ポイント
ブランドボイス — トーン、スタイル、使う言葉/避ける言葉
目標 — ビジネスゴール、KPI、コンバージョンアクション

詳細フレームワーク → references/context-template.md

Step 3: コンテキスト文書生成

収集した情報から marketing/product-context.md を生成。

Step 4: チャネル戦略（オプション）

コンテキストに基づいて最適チャネルミックスを提案。詳細 → references/channel-strategy.md

Step 5: コンテンツカレンダー（オプション）

月次/週次のコンテンツ投稿計画を marketing/content-calendar.md に出力。

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Marketing Planner AI skill do?

Why use Marketing Planner on TypingMind?

Because you install it once and use it with any model. Marketing Planner is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Marketing Planner in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/minicoohei/ai-agent-camp/tree/main/.claude/skills/marketing-planner. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Marketing Planner?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Marketing Planner?

As many as you like. As long as a model supports skills, you can use Marketing Planner with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Marketing Planner AI skill free?

It is published on GitHub by minicoohei. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview