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Competitor Teardown Agent

Community
nguyenphp
competitor-teardown-agent

Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities.

Overview

Publishernguyenphp
Repositoryantigravity-marketing
Skill namecompetitor-teardown-agent
Stars
52
Forks
12
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by nguyenphp on GitHub. Read the source before you install it.

Installation

Install the Competitor Teardown Agent AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/competitor-teardown
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/nguyenphp/antigravity-marketing.git /tmp/antigravity-marketing
mkdir -p .claude/skills
cp -r /tmp/antigravity-marketing/templates/.agent/skills/competitor-teardown .claude/skills/competitor-teardown-agent
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Competitor Teardown Agent in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Competitor Teardown Agent on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Competitor Teardown Agent is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Competitor Teardown Agent

Know your competition inside out. Find their strengths, weaknesses, and your opportunities.


🎯 What This Skill Does

CapabilityDescription
Website AnalysisTeardown design, UX, messaging, tech stack
Social AuditAnalyze content strategy, engagement, growth
Ad IntelligenceFind their running ads and creative strategy
Gap FindingDiscover what they miss that you can win
BenchmarkCompare your metrics to theirs

1. Website Teardown

What to Analyze

ElementQuestions
HomepageWhat's the main value prop? First impression?
NavigationHow do they structure content?
PricingHow do they present pricing? Model?
CTAsWhat actions do they push?
Social proofTestimonials, logos, numbers?
ContentBlog? Resources? Quality?

Tech Stack Discovery

ToolWhat It Reveals
BuiltWithCMS, analytics, marketing tools
WappalyzerTechnologies used
PageSpeed InsightsPerformance metrics
Web.devSEO and accessibility

UX Teardown Checklist

AreaCheck
Load timeUnder 3 seconds?
Mobile UXEasy to navigate on phone?
FormsHow many fields? Easy to complete?
CheckoutSteps? Friction points?
Trust signalsSecurity badges, reviews visible?

2. Social Media Analysis

What to Track

MetricWhy It Matters
Follower countReach potential
Growth rateMomentum
Engagement rateReal influence
Post frequencyContent commitment
Top postsWhat resonates
Response timeCustomer care

Content Analysis

QuestionWhat to Note
What topics perform best?Theme patterns
What formats work?Video, carousel, static
What tone do they use?Formal, casual, funny
When do they post?Day/time patterns
How do they engage replies?Community building

Platform-Specific Checks

PlatformKey Metrics
InstagramReels views, saves, story engagement
LinkedInPost impressions, profile views
TikTokVideo views, shares, sounds used
X/TwitterRetweets, quote tweets, thread engagement
YouTubeView duration, sub growth, CTR

3. Ad Intelligence

Tools to Spy on Ads

ToolWhat You See
Meta Ad LibraryAll active Facebook/Instagram ads
Google Ads TransparencyGoogle advertiser history
TikTok Ad LibraryTikTok running ads
AdSpyPaid - extensive ad database
SemrushPPC keywords and ad copy

What to Analyze

ElementQuestions
Creative styleVideo, static, carousel? UGC feel?
Copy approachLong or short? Pain or benefit focused?
OffersDiscount? Free trial? Lead magnet?
Landing pagesWhere does traffic go?
DurationHow long have ads been running?
VariationsHow many versions are they testing?

Ad Library Quick Tips

PlatformHow to Access
Metafacebook.com/ads/library
Googleadstransparency.google.com
TikToklibrary.tiktok.com
LinkedInCompany page → Posts → Ads tab

4. SEO Competitive Analysis

What to Check

MetricTool
Domain AuthorityAhrefs, Moz
Organic trafficSemrush, Similarweb
Top keywordsAhrefs, Semrush
Backlink profileAhrefs
Content gapsAhrefs Content Gap

Content Analysis

QuestionInsight
What ranks #1?Their strongest content
What's getting traffic?Proven topics
What's declining?Opportunities for you
Backlinks from where?Outreach targets

5. Positioning Analysis

Messaging Teardown

ElementCapture
TaglineTheir core promise
Value propsKey differentiators
Target audienceWho they speak to
Proof pointsHow they back claims
Pricing positionPremium? Budget? Value?

Positioning Map

                Premium
                   |
    [Competitor A] |  [Competitor B]
                   |
Low Feature ------+------ High Feature
                   |
    [Your opportunity?]
                   |
                Budget

6. SWOT Competitor Template

Strengths (What they do well)

CategoryNotes
Brand
Product
Content
Traffic
Community

Weaknesses (Where they fail)

CategoryNotes
UX issues
Content gaps
Slow support
Missing features
Poor mobile

Opportunities (Your openings)

TypeOpportunity
Underserved segment
Unaddressed pain points
Better pricing model
Superior content
Platform they ignore

Threats (Their advantages)

TypeThreat
Bigger budget
Strong brand
First mover
Better product
More resources

7. Competitive Teardown Template

Quick Report Format

markdown
# Competitor: [Name]

## Overview
- Website: 
- Founded:
- Size/Funding:

## Positioning
- Tagline:
- Target audience:
- Key differentiator:

## Website Analysis
- Strengths:
- Weaknesses:
- UX score:

## Marketing Channels
- Primary:
- Secondary:
- Ad spend estimate:

## Content Strategy
- Blog frequency:
- Top performing topics:
- Social engagement:

## Key Takeaways
- What they do better than us:
- What we do better:
- Opportunities to exploit:

8. Action Framework

After Teardown, Ask

QuestionAction
What are they doing that we should copy?Add to roadmap
What are they doing wrong?Avoid or exploit
What are they missing?Create differentiator
What's working for their audience?Test similar
Where are they vulnerable?Attack strategy

Remember: Study competitors to be informed, not to copy. Your best strategy comes from understanding the landscape then zigging where they zag.

Frequently asked questions

What does the Competitor Teardown Agent AI skill do?

Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities.

Why use Competitor Teardown Agent on TypingMind?

Because you install it once and use it with any model. Competitor Teardown Agent is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Competitor Teardown Agent in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/competitor-teardown. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Competitor Teardown Agent?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Competitor Teardown Agent?

As many as you like. As long as a model supports skills, you can use Competitor Teardown Agent with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Competitor Teardown Agent AI skill free?

It is published on GitHub by nguyenphp. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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