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Content Marketing

Community
nguyenphp
content-marketing

Content marketing strategy, copywriting frameworks, storytelling techniques, and content calendar management.

Overview

Publishernguyenphp
Repositoryantigravity-marketing
Skill namecontent-marketing
Stars
52
Forks
12
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by nguyenphp on GitHub. Read the source before you install it.

Installation

Install the Content Marketing AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/content-marketing
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/nguyenphp/antigravity-marketing.git /tmp/antigravity-marketing
mkdir -p .claude/skills
cp -r /tmp/antigravity-marketing/templates/.agent/skills/content-marketing .claude/skills/content-marketing
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Content Marketing in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Content Marketing on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Content Marketing is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Content Marketing

Master the art of creating compelling content that drives engagement and conversions.


1. Content Strategy Framework

PhaseFocusDeliverables
ResearchAudience, competitors, keywordsPersona docs, gap analysis
PlanningTopics, formats, calendarContent roadmap
CreationWriting, design, optimizationContent assets
DistributionChannels, promotion, amplificationDistribution plan
AnalysisMetrics, feedback, iterationPerformance reports

2. Content Types Matrix

TypeBest ForEffortLifespan
Blog PostsSEO, thought leadershipMediumLong
Social PostsEngagement, awarenessLowShort
VideosTutorials, storiesHighLong
InfographicsData visualizationMediumLong
PodcastsDeep dives, interviewsMediumLong
Case StudiesSocial proof, salesHighLong
NewslettersNurturing, retentionMediumShort
WhitepapersLead gen, authorityHighMedium

3. Copywriting Frameworks

AIDA Formula

StagePurposeExample
AttentionHook the readerBold headline, shocking stat
InterestBuild curiosityStory, pain points
DesireCreate wantBenefits, social proof
ActionDrive behaviorClear CTA

PAS Formula

StagePurpose
ProblemIdentify the pain
AgitateMake it worse
SolutionPresent your answer

BAB Formula

StagePurpose
BeforeCurrent painful state
AfterDesired future state
BridgeHow to get there

4 U's Headline Formula

ElementCheck
UsefulDoes it help?
UrgentIs there FOMO?
Ultra-specificIs it clear?
UniqueIs it different?

4. Storytelling Techniques

Hero's Journey (Simplified)

StageMarketing Application
Ordinary WorldCustomer's current state
Call to AdventureProblem/opportunity discovered
ChallengesObstacles without solution
Guide AppearsYour brand enters
TransformationUsing your solution
New NormalImproved state

Story Elements

ElementPurpose
CharacterRelatable protagonist (customer)
ConflictProblem to overcome
ResolutionYour solution
EmotionFeeling to evoke

5. Content Calendar Best Practices

Planning Horizon

TimeframeFocus
QuarterlyThemes, campaigns, big rocks
MonthlySpecific topics, assignments
WeeklyProduction, publishing
DailySocial, engagement

Content Mix (70-20-10 Rule)

%TypePurpose
70%Core contentProven topics, consistent value
20%EvolutionTesting new formats/topics
10%ExperimentalWild ideas, innovation

6. Content Optimization

SEO Checklist

ElementBest Practice
TitleKeyword front, 50-60 chars
Meta descriptionCompelling, 150-160 chars
HeadersH1 once, logical hierarchy
Internal links3-5 relevant links
ImagesAlt text, compressed
URLShort, keyword included

Readability

FactorTarget
Flesch score60-70 (easy reading)
Sentence length15-20 words avg
Paragraph length3-4 sentences max
SubheadingsEvery 300 words

7. Content Repurposing

One to Many Strategy

SourceDerivatives
Long-form blogSocial posts, threads, carousel
PodcastBlog, quotes, audiograms
WebinarShort videos, blog, slides
ResearchInfographic, data posts
Case studyTestimonials, social proof

8. Content Metrics

Awareness Metrics

MetricMeasures
PageviewsReach
Unique visitorsAudience size
ImpressionsVisibility
Share of voiceMarket presence

Engagement Metrics

MetricMeasures
Time on pageContent quality
Bounce rateRelevance
Scroll depthEngagement
Comments/sharesResonance

Conversion Metrics

MetricMeasures
CTRInterest
Leads generatedEffectiveness
Cost per leadEfficiency
Content ROIBusiness value

9. AI-Assisted Content Guidelines

Do's ✅

PracticeReason
Use AI for researchSpeed, breadth
AI-assisted outlinesStructure, efficiency
Edit AI drafts heavilyHuman quality
Add personal insightsAuthenticity
Fact-check everythingAccuracy

Don'ts ❌

PracticeReason
Publish raw AI contentQuality, trust
Skip human reviewErrors, tone
Ignore brand voiceConsistency
Fabricate quotes/dataCredibility

Remember: Great content is built on deep understanding of your audience. Research first, create second, optimize always.

Frequently asked questions

What does the Content Marketing AI skill do?

Content marketing strategy, copywriting frameworks, storytelling techniques, and content calendar management.

Why use Content Marketing on TypingMind?

Because you install it once and use it with any model. Content Marketing is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Content Marketing in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/content-marketing. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Content Marketing?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Content Marketing?

As many as you like. As long as a model supports skills, you can use Content Marketing with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Content Marketing AI skill free?

It is published on GitHub by nguyenphp. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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