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Growth Hacking

Community
nguyenphp
growth-hacking

Growth strategies, viral loops, acquisition funnels, AARRR framework, and rapid experimentation.

Overview

Publishernguyenphp
Repositoryantigravity-marketing
Skill namegrowth-hacking
Stars
52
Forks
12
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by nguyenphp on GitHub. Read the source before you install it.

Installation

Install the Growth Hacking AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/growth-hacking
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/nguyenphp/antigravity-marketing.git /tmp/antigravity-marketing
mkdir -p .claude/skills
cp -r /tmp/antigravity-marketing/templates/.agent/skills/growth-hacking .claude/skills/growth-hacking
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Growth Hacking in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Growth Hacking on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Growth Hacking is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Growth Hacking

Systematic approaches to rapid, scalable growth.


1. AARRR Pirate Metrics Framework

StageFocusKey Metric
AcquisitionGet usersCAC, traffic sources
ActivationFirst valueActivation rate
RetentionKeep usersChurn, DAU/MAU
RevenueMake moneyARPU, LTV
ReferralSpread wordViral coefficient

2. Acquisition Strategies

Channel Categories

ChannelTypeSpeedCost
SEOOrganicSlowLow
ContentOrganicMediumMedium
SocialOrganic/PaidFastVariable
Paid adsPaidFastHigh
ReferralViralMediumLow
PartnershipsLeverageMediumMedium

Channel Prioritization (ICE Score)

FactorScore 1-10
ImpactPotential effect
ConfidenceLikelihood of success
EaseResources needed

3. Activation Tactics

Onboarding Best Practices

TacticPurpose
Progress barShow completion %
Quick winsEarly success
PersonalizationRelevance
TooltipsGuidance
ChecklistClear next steps

Activation Metrics

MetricCalculation
Activation rateUsers who complete key action / Total signups
Time to valueTime from signup to first value
Setup completion% completing onboarding

4. Retention Strategies

Retention Types

TypeTimeframeFocus
Day 124 hoursFirst impression
Week 17 daysHabit formation
Month 130 daysCore value
Long-term90+ daysLoyalty

Retention Tactics

TacticHow
Email sequencesDrip campaigns
Push notificationsTimely reminders
In-app messagesContextual help
Feature educationShow unused features
RewardsGamification
CommunityBuild connections

Retention Metrics

MetricFormula
Day N retentionActive on day N / Total signups day 0
Cohort retentionUsers still active / Users in cohort
Churn rateLost customers / Total customers
DAU/MAUDaily active / Monthly active

5. Viral Loops

Types of Viral Loops

TypeExampleK-factor potential
InherentInvite to collaborateHigh
Word of mouthProduct so goodMedium
IncentivizedReferral rewardsHigh
Social sharingShare contentMedium
Embedded"Made with X"Low-Medium

Viral Coefficient (K-factor)

K = i × c

Where:
i = invites sent per user
c = conversion rate of invites
K-factorResult
K > 1Exponential growth
K = 1Linear growth
K < 1Declining growth

Referral Program Structure

ElementBest Practice
IncentiveTwo-sided rewards
FrictionOne-click sharing
VisibilityIn-product placement
TrackingUnique referral codes

6. Growth Experiments

Hypothesis Template

If we [make this change]
Then [this metric] will [increase/decrease]
Because [reasoning]

Experiment Process

PhaseActivities
IdeationBrainstorm, prioritize (ICE)
DesignHypothesis, success metrics
BuildMVP implementation
MeasureTrack results
LearnDocument, iterate

Sample Size Calculator

BaselineLiftSample needed
2%10%~78,000 per variant
2%25%~12,500 per variant
5%10%~31,000 per variant
5%25%~5,000 per variant

7. Product-Led Growth (PLG)

PLG Principles

PrincipleImplementation
Free tierGenerous freemium
Self-serveNo sales needed
Bottom-upIndividual users first
ViralityBuilt-in sharing
Data-drivenUsage triggers upgrade

PLG Metrics

MetricTarget
Free to paid2-5%
Time to paid< 30 days
PQL conversion10-20%
Expansion revenue> 30% of new revenue

8. Growth Levers

North Star Metric

Business TypeNorth Star
SaaSWeekly active users
E-commerceWeekly purchases
MarketplaceWeekly transactions
MediaDaily active readers
Consumer appDAU/MAU ratio

Input Metrics

North StarInput Metrics
Active usersSignups, activation, retention
RevenueCustomers, ARPU, frequency
EngagementSessions, actions, time spent

9. Growth Stack

Analytics Tools

ToolPurpose
Mixpanel/AmplitudeProduct analytics
Google AnalyticsWeb traffic
HeapAuto-tracked events
SegmentData pipeline

Experimentation Tools

ToolPurpose
OptimizelyA/B testing
LaunchDarklyFeature flags
StatsigExperimentation

Engagement Tools

ToolPurpose
IntercomIn-app messaging
Customer.ioEmail automation
AppcuesUser onboarding

10. Growth Team Structure

Roles

RoleResponsibility
Growth LeadStrategy, prioritization
Growth PMExperiments, roadmap
Growth EngineerImplementation
Data AnalystInsights, measurement
Growth MarketerAcquisition, content

Process

CadenceActivity
WeeklyExperiment review
Bi-weeklySprint planning
MonthlyMetric deep-dive
QuarterlyStrategy review

Remember: Growth is about finding leverage points through rapid experimentation. Test fast, learn faster, scale what works.

Frequently asked questions

What does the Growth Hacking AI skill do?

Growth strategies, viral loops, acquisition funnels, AARRR framework, and rapid experimentation.

Why use Growth Hacking on TypingMind?

Because you install it once and use it with any model. Growth Hacking is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Growth Hacking in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/growth-hacking. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Growth Hacking?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Growth Hacking?

As many as you like. As long as a model supports skills, you can use Growth Hacking with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Growth Hacking AI skill free?

It is published on GitHub by nguyenphp. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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