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Influencer Marketing

Community
nguyenphp
influencer-marketing

Influencer outreach, KOL partnerships, micro-influencer strategies, and campaign management.

Overview

Publishernguyenphp
Repositoryantigravity-marketing
Skill nameinfluencer-marketing
Stars
52
Forks
12
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by nguyenphp on GitHub. Read the source before you install it.

Installation

Install the Influencer Marketing AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/influencer-marketing
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/nguyenphp/antigravity-marketing.git /tmp/antigravity-marketing
mkdir -p .claude/skills
cp -r /tmp/antigravity-marketing/templates/.agent/skills/influencer-marketing .claude/skills/influencer-marketing
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Influencer Marketing in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Influencer Marketing on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Influencer Marketing is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Influencer Marketing

Partner with influencers to expand reach and build credibility.


1. Influencer Tiers

TierFollowersEngagementCostBest For
Nano1K-10K5-10%$50-$500Authenticity, niche
Micro10K-100K3-5%$500-$5KEngaged communities
Mid100K-500K2-3%$5K-$25KBalanced reach/engagement
Macro500K-1M1-2%$25K-$100KMass awareness
Mega1M+0.5-1%$100K+Celebrity reach

2. Platform Selection

PlatformBest ForContent TypeAudience
InstagramLifestyle, beauty, fashionPhotos, Reels, Stories18-34
TikTokViral, entertainmentShort video16-30
YouTubeTutorials, reviewsLong videoAll ages
LinkedInB2B, professionalArticles, thought leadership25-54
X/TwitterTech, news, opinionsText, threads25-49
TwitchGaming, live contentStreams18-34

3. Influencer Vetting

Selection Criteria

FactorWhat to Check
RelevanceAudience match, content fit
EngagementReal comments, interaction quality
AuthenticityFake follower check, organic growth
Content qualityProduction value, consistency
Brand safetyPast controversies, values alignment
ProfessionalismCommunication, reliability

Red Flags

Warning SignIndicates
Sudden follower spikesBought followers
Low engagement ratioFake audience
Generic commentsBot engagement
Too many sponsored postsLow trust
Misaligned valuesBrand risk

4. Outreach Best Practices

Initial Contact Template

ElementContent
SubjectSpecific, personal, not salesy
IntroWhy you follow them
ValueWhat's in it for them
AskClear next step
BriefKeep under 150 words

What to Include

TopicDetails
Brand introBrief, relevant
Why themSpecific reasons
Campaign ideaHigh-level concept
CompensationRange or "discuss"
TimelineApproximate dates

5. Campaign Types

TypeDescriptionBest For
Sponsored postOne-off branded contentAwareness
Product seedingFree products for reviewAuthenticity
Brand ambassadorLong-term partnershipLoyalty
TakeoverInfluencer controls accountEngagement
GiveawayPrize collaborationGrowth
AffiliateCommission-basedSales
EventIn-person activationExperience

6. Compensation Models

ModelStructureBest For
Flat feeFixed paymentPredictable budgets
Per postPayment per contentCampaign-based
AffiliateCommission on salesPerformance focus
Product onlyFree productsNano/micro, seeding
HybridBase + performanceBalanced incentive

Rate Benchmarks

PlatformPer 100K Followers
Instagram post$1,000-$2,000
Instagram Reel$1,500-$3,000
TikTok video$1,000-$2,500
YouTube video$2,000-$5,000

7. Brief Creation

Campaign Brief Elements

SectionInclude
ObjectiveClear goal
Key messages2-3 main points
DeliverablesExact requirements
TimelineDeadlines
GuidelinesDos and don'ts
ExamplesReference content
Hashtags/tagsRequired mentions
DisclosureFTC requirements

Creative Freedom

ApproachWhen to Use
PrescriptiveProduct launches, strict messaging
BalancedBrand campaigns with guidelines
OpenBrand awareness, authenticity focus

8. Disclosure Requirements

FTC Guidelines

RequirementImplementation
Clear disclosure#ad, #sponsored, Paid partnership
VisibleNot buried, early in caption
Every postAll sponsored content
Platform toolsUse built-in disclosure features

Platform-Specific

PlatformMethod
InstagramPaid partnership badge
YouTube"Includes paid promotion" checkbox
TikTokBranded content toggle

9. Campaign Metrics

Awareness Metrics

MetricFormula
ReachUnique viewers
ImpressionsTotal views
Video viewsViews >3 sec

Engagement Metrics

MetricFormula
Engagement rate(Likes + Comments + Shares) / Followers × 100
EMVEngagement × value multiplier
Earned mediaNon-paid amplification

Conversion Metrics

MetricTrack Via
ClicksUTM links
ConversionsPromo codes, affiliate links
RevenueTracked by code/link
ROASRevenue / Spend

10. Influencer Tools

ToolPurpose
CreatorIQDiscovery, management
GrinE-commerce focused
UpfluenceAll-in-one platform
AspireIQCommunity building
ModashDiscovery, vetting
HypeAuditorAudience authenticity

Remember: The best influencer partnerships feel authentic. Focus on genuine alignment over follower counts.

Frequently asked questions

What does the Influencer Marketing AI skill do?

Influencer outreach, KOL partnerships, micro-influencer strategies, and campaign management.

Why use Influencer Marketing on TypingMind?

Because you install it once and use it with any model. Influencer Marketing is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Influencer Marketing in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/influencer-marketing. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Influencer Marketing?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Influencer Marketing?

As many as you like. As long as a model supports skills, you can use Influencer Marketing with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Influencer Marketing AI skill free?

It is published on GitHub by nguyenphp. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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