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Ppc Advertising

Community
nguyenphp
ppc-advertising

Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies.

Overview

Publishernguyenphp
Repositoryantigravity-marketing
Skill nameppc-advertising
Stars
52
Forks
12
Bundled files
Instructions only
Links
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by nguyenphp on GitHub. Read the source before you install it.

Installation

Install the Ppc Advertising AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/ppc-advertising
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/nguyenphp/antigravity-marketing.git /tmp/antigravity-marketing
mkdir -p .claude/skills
cp -r /tmp/antigravity-marketing/templates/.agent/skills/ppc-advertising .claude/skills/ppc-advertising
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Ppc Advertising in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Ppc Advertising on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Ppc Advertising is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

PPC Advertising

Master paid advertising across major platforms.


1. Platform Overview

PlatformBest ForAvg CPCAudience
Google SearchIntent-based$1-$50Active searchers
Google DisplayAwareness$0.50-$5Broad reach
YouTubeVideo, awareness$0.10-$0.30/viewVideo consumers
Meta (FB/IG)Interest-based$0.50-$5Social users
LinkedInB2B$2-$15Professionals
TikTokGen Z, viral$0.50-$3Young users

2. Google Ads

Campaign Types

TypeBest ForTargeting
SearchIntent, conversionsKeywords
DisplayAwareness, retargetingAudiences, placements
ShoppingE-commerceProduct feed
VideoBranding, YouTubeAudiences, topics
Performance MaxAutomated, all channelsGoals
Demand GenDiscovery, social-styleAudiences

Keyword Match Types

TypeSymbolMatches
BroadkeywordRelated searches
Phrase"keyword"Contains phrase
Exact[keyword]Exact or close variants

Ad Structure

ElementLimitBest Practice
Headlines15 (30 chars each)Include keywords, benefits
Descriptions4 (90 chars each)CTA, unique value
Display URL2 paths (15 chars)Relevant keywords

3. Meta Ads (Facebook/Instagram)

Campaign Objectives

ObjectiveGoalOptimization
AwarenessReachImpressions
TrafficClicksLink clicks
EngagementInteractionPost engagement
LeadsForm fillsLeads
SalesPurchasesConversions

Audience Types

TypeSourceUse
CoreDemographics, interestsProspecting
CustomYour data (email, pixel)Retargeting, lookalike base
LookalikeSimilar to customExpansion

Ad Formats

FormatBest ForSpecs
Single imageSimple message1080x1080 or 1200x628
CarouselMultiple products2-10 cards
VideoEngagement, stories15-60 sec optimal
CollectionE-commerceCatalog integration

4. LinkedIn Ads

Campaign Objectives

ObjectiveBest For
Brand awarenessTop of funnel
Website visitsTraffic
EngagementContent promotion
Lead gen formsB2B leads
ConversionsHigh-value actions

Targeting Options

TypeExamples
Job titleMarketing Manager
Job functionMarketing
SeniorityDirector+
Company size200-500 employees
IndustryTechnology
SkillsDigital Marketing

Ad Formats

FormatBest For
Single imageStandard awareness
CarouselMulti-part stories
VideoBrand stories
Message adsDirect outreach
Document adsLead magnets

5. Bidding Strategies

Google Bidding

StrategyWhen to Use
Manual CPCFull control, learning
Enhanced CPCSemi-automated
Target CPACost-per-acquisition goal
Target ROASRevenue goal
Maximize conversionsVolume priority
Maximize clicksTraffic priority

Meta Bidding

StrategyWhen to Use
Lowest costMaximize volume
Cost capControl costs
Bid capStrict cost control
Minimum ROASRevenue focus

6. Campaign Structure

Account Structure (Google)

Account
└── Campaign (Budget, Settings)
    └── Ad Group (Keywords, Audience)
        └── Ads (Creative)

Recommended Structure

LevelOrganization
CampaignBy goal, product line, funnel stage
Ad GroupBy theme, audience segment
Ads3-5 variations for testing

7. Ad Copy Best Practices

Headlines That Convert

ElementExample
Keyword inclusion"Best CRM Software"
Benefit"Close 30% More Deals"
Urgency"Limited Time Offer"
Social proof"Trusted by 10,000+ Teams"
Question"Tired of Lost Leads?"

Description Copy

ElementPurpose
Value propWhy choose you
FeaturesWhat you offer
CTAWhat to do next
TrustCredibility signals

8. Landing Page Alignment

Message Match

Ad ElementLanding Page
HeadlineHero headline
OfferAbove fold CTA
KeywordsIn content
VisualConsistent imagery

Quality Score Factors (Google)

FactorWeightImprove By
Expected CTRHighBetter ad copy
Ad relevanceMediumKeyword-ad alignment
Landing experienceHighPage speed, content

9. Key Metrics

Performance Metrics

MetricFormulaGood
CTRClicks / Impressions>2% search, >0.5% display
CPCSpend / ClicksIndustry varies
CPASpend / ConversionsBelow target
ROASRevenue / Spend>3x minimum
Quality ScoreGoogle rating 1-10>7

Efficiency Metrics

MetricIndicates
Impression shareMarket coverage
Search lost IS (rank)Bid competitiveness
Search lost IS (budget)Budget constraints

10. Optimization Checklist

Weekly

  • Check spend vs budget
  • Review search terms, add negatives
  • Pause underperforming ads
  • Adjust bids on top performers

Monthly

  • Review campaign structure
  • Refresh ad creative
  • Analyze audience performance
  • Test new targeting

Quarterly

  • Full account audit
  • Competitive analysis
  • Strategy review
  • Budget reallocation

Remember: PPC success comes from continuous testing and optimization. Start small, learn fast, scale what works.

Frequently asked questions

What does the Ppc Advertising AI skill do?

Paid advertising on Google, Meta, LinkedIn with campaign structure and bidding strategies.

Why use Ppc Advertising on TypingMind?

Because you install it once and use it with any model. Ppc Advertising is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Ppc Advertising in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/nguyenphp/antigravity-marketing/tree/main/templates/.agent/skills/ppc-advertising. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Ppc Advertising?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Ppc Advertising?

As many as you like. As long as a model supports skills, you can use Ppc Advertising with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Ppc Advertising AI skill free?

It is published on GitHub by nguyenphp. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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