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Conversion Audit

Community
ominou5
conversion-audit

Comprehensive funnel audit framework. Systematically reviews every page for conversion killers, missed opportunities, and quick wins. Produces a scored report with prioritized recommendations.

Overview

Publisherominou5
Repositoryfunnel-architect-plugin
Skill nameconversion-audit
Stars
83
Forks
18
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by ominou5 on GitHub. Read the source before you install it.

Installation

Install the Conversion Audit AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/ominou5/funnel-architect-plugin.git /tmp/funnel-architect-plugin
mkdir -p .claude/skills
cp -r /tmp/funnel-architect-plugin/skills/conversion-audit .claude/skills/conversion-audit
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Conversion Audit in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Conversion Audit on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Conversion Audit is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Conversion Audit

Run this audit on any existing funnel to identify conversion gaps and quick wins.

Audit Scorecard

Rate each category 1–10. Total score is out of 100.

CategoryWeightScoreNotes
1. Headline & Value Prop15%/10
2. CTA Clarity & Placement15%/10
3. Social Proof10%/10
4. Objection Handling10%/10
5. Visual Design10%/10
6. Mobile Experience10%/10
7. Page Speed10%/10
8. Copy Quality10%/10
9. Trust & Credibility5%/10
10. Technical (SEO/Forms)5%/10
TOTAL100%/100

Detailed Checklist

1. Headline & Value Proposition

  • Headline is visible without scrolling
  • Headline communicates a clear benefit (not a feature)
  • Sub-headline expands on the headline
  • Value proposition is understood in < 5 seconds
  • Headline speaks to the target audience specifically

2. CTA Clarity & Placement

  • Primary CTA is above the fold
  • CTA text is action-oriented and specific
  • CTA button has strong visual contrast
  • CTA is repeated every 2–3 scroll lengths
  • Only one primary CTA per page (not competing CTAs)
  • Mobile CTA is full-width or has sticky bar

3. Social Proof

  • Testimonials include real names and photos
  • Testimonials mention specific results
  • Trust logos / "as featured in" bar present
  • Social proof placed near decision points
  • Number-based proof (X customers, Y results)

4. Objection Handling

  • Top 3 objections addressed before CTA
  • FAQ section covers common concerns
  • Guarantee / risk reversal clearly stated
  • Comparison with alternatives (if relevant)

5. Visual Design

  • Professional, modern aesthetic
  • Consistent color palette and typography
  • Adequate white space
  • Visual hierarchy guides the eye
  • No competing visual elements distracting from CTA

6. Mobile Experience

  • Responsive at all breakpoints
  • Touch targets ≥ 44px
  • Text readable without zooming
  • Forms usable with thumbs
  • No horizontal scroll

7. Page Speed

  • LCP < 2.5s
  • CLS < 0.1
  • Total page weight < 500KB
  • Images optimized (WebP, lazy loading)
  • No render-blocking scripts

8. Copy Quality

  • Benefits over features throughout
  • Reader addressed as "you"
  • 8th grade reading level
  • Short paragraphs (2–3 sentences max)
  • Power words used strategically

9. Trust & Credibility

  • SSL certificate (https://)
  • Professional domain (not free hosting)
  • Privacy policy linked
  • Contact info accessible
  • Professional email domain

10. Technical

  • Title tag optimized
  • Meta description present
  • Single h1 per page
  • Form action works correctly
  • Analytics / tracking in place
  • All links functional (no 404s)

Output Format

After auditing, produce:

  1. Overall Score: X/100
  2. Top 3 Quick Wins — changes under 15 minutes with highest impact
  3. Strategic Improvements — larger changes sorted by expected impact
  4. What's Working Well — elements to preserve
  5. Recommended A/B Tests — based on audit findings

Frequently asked questions

What does the Conversion Audit AI skill do?

Comprehensive funnel audit framework. Systematically reviews every page for conversion killers, missed opportunities, and quick wins. Produces a scored report with prioritized recommendations.

Why use Conversion Audit on TypingMind?

Because you install it once and use it with any model. Conversion Audit is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Conversion Audit in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/ominou5/funnel-architect-plugin/tree/main/skills/conversion-audit. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Conversion Audit?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Conversion Audit?

As many as you like. As long as a model supports skills, you can use Conversion Audit with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Conversion Audit AI skill free?

Yes. It is published on GitHub by ominou5 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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