Funnel Selector
Use this decision tree to recommend the best funnel type for the user's situation.
Decision Tree
START │ ├─ What is the primary goal? │ │ │ ├─ Collect leads / grow email list │ │ ├─ Offering a PDF/checklist/template? → OPT-IN FUNNEL │ │ ├─ Want to segment / qualify leads? → QUIZ FUNNEL │ │ ├─ Promoting a book? → BOOK FUNNEL │ │ ├─ Growing a community group (Skool, Whop, Facebook, Discord)? → GROUP FUNNEL │ │ └─ Building anticipation for a launch? → WAITLIST FUNNEL │ │ │ ├─ Sell a product or service │ │ ├─ Price < $50? │ │ │ ├─ Want to upsell immediately? → TRIPWIRE FUNNEL │ │ │ └─ Simple one-time sale? → DIRECT RESPONSE FUNNEL │ │ ├─ Price $50–$500? │ │ │ ├─ Physical product? → E-COMMERCE FUNNEL │ │ │ └─ Digital product/service? → DIRECT RESPONSE FUNNEL │ │ ├─ Price $500–$2,000? │ │ │ ├─ Need to educate first? → WEBINAR FUNNEL │ │ │ └─ Community/cohort model? → CHALLENGE FUNNEL │ │ ├─ Price $2,000+? │ │ │ ├─ Need qualification? → APPLICATION FUNNEL │ │ │ └─ Event-based education? → SUMMIT FUNNEL │ │ └─ Recurring revenue? │ │ ├─ Software product? → SAAS FUNNEL │ │ └─ Content/community? → MEMBERSHIP FUNNEL │ │ │ ├─ Recruit affiliates / partners │ │ └─ → AFFILIATE FUNNEL │ │ │ └─ Complex multi-stage sale │ └─ → MULTI-STEP FUNNEL
Funnel Comparison Table
| Funnel | Pages | Complexity | Best For | Conversion Benchmark |
|---|---|---|---|---|
| Opt-in | 2 | ⭐ | Email list building | 30–50% opt-in |
| Quiz | 3–5 | ⭐⭐ | Lead segmentation | 40–60% completion |
| Book | 3–4 | ⭐⭐ | Authority building | 5–15% purchase |
| Waitlist | 2 | ⭐ | Pre-launch buzz | 20–40% signup |
| Tripwire | 3–4 | ⭐⭐ | Buyer acquisition | 3–8% purchase |
| Direct Response | 3–5 | ⭐⭐⭐ | Mid-ticket sales | 1–5% purchase |
| E-commerce | 3–5 | ⭐⭐⭐ | Physical products | 2–4% purchase |
| Webinar | 4–6 | ⭐⭐⭐ | High-ticket education | 2–10% of attendees |
| Challenge | 5–8 | ⭐⭐⭐⭐ | Community engagement | 5–15% of participants |
| Summit | 5–8 | ⭐⭐⭐⭐ | List building + sales | 10–30% registration |
| Application | 4–6 | ⭐⭐⭐ | Premium services | 5–20% application |
| SaaS | 4–6 | ⭐⭐⭐⭐ | Software trials | 2–10% trial→paid |
| Membership | 4–6 | ⭐⭐⭐⭐ | Recurring content | 3–8% conversion |
| Affiliate | 3–4 | ⭐⭐ | Partner recruitment | 10–25% signup |
| Multi-step | 5–10 | ⭐⭐⭐⭐⭐ | Complex B2B sales | Varies |
| Group | 2 | ⭐ | Community growth (Skool, Whop, Facebook, Discord) | 25–50% opt-in, 15–40% group join |
Output
After running the decision tree, present:
- Primary Recommendation — The best-fit funnel type with reasoning
- Alternative — A second option if the first doesn't resonate
- Page List — The specific pages that will be built
- Estimated Build Time — How long the funnel will take to generate
