Tripwire Funnel

Community

ominou5

tripwire-funnel

Low-ticket tripwire funnel that converts cold leads into buyers with an irresistible $7–$47 offer, then upsells to the core product. Best for building a buyer list and offsetting ad spend.

Overview

Publisher	ominou5
Repository	`funnel-architect-plugin`
Skill name	`tripwire-funnel`
Stars	83
Forks	18
Bundled files	1
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by ominou5 on GitHub. Read the source before you install it.

Installation

Install the Tripwire Funnel AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/ominou5/funnel-architect-plugin.git /tmp/funnel-architect-plugin
mkdir -p .claude/skills
cp -r /tmp/funnel-architect-plugin/skills/tripwire-funnel .claude/skills/tripwire-funnel

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Tripwire Funnel in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Tripwire Funnel on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Tripwire Funnel is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Tripwire Funnel

Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.

Flow


Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You

Page	Purpose	Price
Opt-In	Capture email with lead magnet	Free
Tripwire	Irresistible low-ticket offer	$7–$47
Order Bump	Add-on shown on checkout	+$17–$37
Upsell	Core product or bundle	$97–$497
Downsell (optional)	Lighter version if upsell declined	$47–$197
Thank You	Deliver everything	—

Tripwire Offer Criteria

Solves one specific problem fast
High perceived value relative to price (10x value)
Digital delivery — no shipping friction
Complements the core product — taste of what's to come
Easy to say yes — removes buyer hesitation

Tripwire Ideas by Niche

Niche	Tripwire Offer
Marketing	50 Email Subject Line Templates — $17
Fitness	7-Day Meal Plan + Grocery List — $9
SaaS	Lifetime access to one micro-tool — $27
Coaching	1-Hour Recorded Masterclass — $19
E-Commerce	Sample pack / trial kit — $12

Order Bump Copy Template


✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
Most customers add this — [one-sentence benefit].

Upsell Page Structure

Congratulations message (positive momentum)
"Wait — your order is not complete" pattern interrupt
Introduce the upsell with value-first framing
One-click purchase button (no re-entering payment)
"No thanks" link below (never hide the decline option)

Conversion Benchmarks

Metric	Target
Opt-in rate	> 35%
Opt-in → tripwire purchase	> 8%
Order bump take rate	> 30%
Upsell take rate	> 15%
Avg revenue per lead	> $3.50

Economics Example


1,000 leads
→ 80 buy tripwire at $17      = $1,360
→ 24 add order bump at $27    = $648
→ 12 buy upsell at $197       = $2,364
──────────────────────────────────────
Total revenue                  = $4,372
Revenue per lead               = $4.37
Ad cost per lead (target)      = $2–3
Result: PROFITABLE from Day 1

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

templates/tripwire-offer-page.html8 KB

Frequently asked questions

What does the Tripwire Funnel AI skill do?

Low-ticket tripwire funnel that converts cold leads into buyers with an irresistible $7–$47 offer, then upsells to the core product. Best for building a buyer list and offsetting ad spend.

Why use Tripwire Funnel on TypingMind?

Because you install it once and use it with any model. Tripwire Funnel is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Tripwire Funnel in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/ominou5/funnel-architect-plugin/tree/main/skills/tripwire-funnel. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Tripwire Funnel?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Tripwire Funnel?

As many as you like. As long as a model supports skills, you can use Tripwire Funnel with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Tripwire Funnel AI skill free?

Yes. It is published on GitHub by ominou5 under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Tripwire Funnel

Flow

Tripwire Offer Criteria

Tripwire Ideas by Niche

Order Bump Copy Template

Upsell Page Structure

Conversion Benchmarks

Economics Example

Bundled files

Frequently asked questions

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