Brand Voice Analyzer logo

Brand Voice Analyzer

Organization
OneWave-AI
brand-voice-analyzer

Analyzes a company's content to extract and codify their brand voice into a comprehensive style guide. Reads website copy, blog posts, emails, and social media to identify tone, vocabulary patterns, sentence structure, personality traits, and word preferences. Generates a brand-voice-guide.md and reviews new content against it.

Overview

PublisherOneWave-AI
Repositoryclaude-skills
Skill namebrand-voice-analyzer
Stars
293
Forks
49
Bundled files
5
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • 5 bundled files

    Scripts, templates, and references the model can read while it works. Files are read-only and never executed.

  • Open source

    Published by OneWave-AI on GitHub. Read the source before you install it.

Installation

Install the Brand Voice Analyzer AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git /tmp/claude-skills
mkdir -p .claude/skills
cp -r /tmp/claude-skills/brand-voice-analyzer .claude/skills/brand-voice-analyzer
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Brand Voice Analyzer in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Brand Voice Analyzer on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Brand Voice Analyzer is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Brand Voice Analyzer

Ingest a company's existing content, reverse-engineer the voice behind it, produce a definitive brand voice guide any writer can follow, and review new content against an established guide.

Contents

  • references/voice-dimensions.md -- the seven-axis tone spectrum, vocabulary, sentence, personality, audience, and formatting dimensions to extract
  • references/guide-template.md -- required sections, quality standards, and pre-delivery checklist for brand-voice-guide.md
  • references/review-mode.md -- process and output format for scoring content against a guide
  • references/metrics.md -- quantitative and qualitative analysis techniques and citation standards
  • references/edge-cases.md -- handling for thin corpora, multiple voices, regulated industries, rebrands, plus interaction patterns

Workflow: Create a New Voice Guide

  1. Ask which content sources are available (URLs, files, directories, pasted text).
  2. Ask about any known brand attributes, values, or existing guidelines.
  3. Collect the corpus. Pull URLs with WebFetch, locate files with Glob/Read, find public content with WebSearch. Gather website copy, 5-10 blog posts, email campaigns, social posts, sales collateral, and support content. Document each source and its word count.
  4. Confirm corpus size. Require at least 3,000 words across 2+ content types. If smaller, flag the limitation and mark affected findings as lower confidence.
  5. Run the full voice extraction across every dimension in references/voice-dimensions.md, citing source examples per the standards in references/metrics.md.
  6. Present a summary of findings for validation before generating the guide.
  7. Generate the complete brand-voice-guide.md following references/guide-template.md. Verify it against that checklist before delivery.
  8. Offer to review a sample piece of content against the new guide.

Workflow: Review Content

  1. Locate or ask for the brand-voice-guide.md.
  2. Read the content to be reviewed.
  3. Run the review process and produce the scored output defined in references/review-mode.md.
  4. Present findings with actionable, guide-referenced fixes.

Workflow: Update an Existing Guide

  1. Read the current brand-voice-guide.md.
  2. Ingest the new content sources and run extraction on the new material.
  3. Compare findings against the existing guide.
  4. Propose specific updates with rationale.
  5. Apply approved changes with Edit.

Output Standards

  • Primary output: brand-voice-guide.md. For multiple brands: brand-voice-guide-[company-name].md. Deliver review output inline unless a file is requested.
  • Use markdown headers (H1-H4), tables for comparative data, blockquotes for source quotes, code blocks only for literal reproduced text. Bold key terms on first use. No emojis.

Operating Principles

  • Never fabricate examples. Every quoted example must come from actual source content.
  • Never assert voice attributes without evidence. If the data does not support a conclusion, say so.
  • Present findings as observations, not prescriptions, until the user validates them.
  • Distinguish voice (consistent: who we are) from tone (shifts by context: how we adapt) in every guide.
  • When reviewing, be specific: cite the exact word, phrase, or structure and the guide section it touches.
  • Treat the guide as a living document and defer to the user's judgment on subjective calls.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

Frequently asked questions

What does the Brand Voice Analyzer AI skill do?

Analyzes a company's content to extract and codify their brand voice into a comprehensive style guide. Reads website copy, blog posts, emails, and social media to identify tone, vocabulary patterns, sentence structure, personality traits, and word preferences. Generates a brand-voice-guide.md and reviews new content against it.

Why use Brand Voice Analyzer on TypingMind?

Because you install it once and use it with any model. Brand Voice Analyzer is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Brand Voice Analyzer in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/OneWave-AI/claude-skills/tree/main/brand-voice-analyzer. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Brand Voice Analyzer?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Brand Voice Analyzer?

As many as you like. As long as a model supports skills, you can use Brand Voice Analyzer with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Brand Voice Analyzer AI skill free?

Yes. It is published on GitHub by OneWave-AI under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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