Competitive Battlecard

CommunityPopular

phuryn

competitive-battlecard

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

Overview

Publisher	phuryn
Repository	`pm-skills`
Skill name	`competitive-battlecard`
Stars	26.4K
Forks	2.8K
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by phuryn on GitHub. Read the source before you install it.

Installation

Install the Competitive Battlecard AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p .claude/skills
cp -r /tmp/pm-skills/pm-go-to-market/skills/competitive-battlecard .claude/skills/competitive-battlecard

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Competitive Battlecard in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Competitive Battlecard on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Competitive Battlecard is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

Research the competitor (use web search):
- Current product offerings and features
- Pricing tiers and model
- Target market and positioning
- Recent product launches or changes
- Known strengths and weaknesses
- Customer reviews and sentiment (G2, Capterra, Reddit)

Create the battlecard with these sections:

Company Overview

Founded, HQ, funding/revenue (if public)
Target market and ICP
Positioning in one sentence

Quick Comparison

Capability	Us	Them	Winner
[Feature area 1]	[Our approach]	[Their approach]	[Us/Them/Tie]
[Feature area 2]	...	...	...
Pricing	...	...	...
Support	...	...	...

Where We Win

[Advantage 1]: [Proof point or customer quote]
[Advantage 2]: [Specific capability they lack]
[Advantage 3]: [Better approach with reasoning]

Where They Win

[Their strength 1]: [Our counter-positioning]
[Their strength 2]: [How we mitigate this gap]

Common Objections & Responses

Prospect Says	Respond With
"Competitor X has [feature]"	"[Our alternative approach and why it's better for them]"
"They're cheaper"	"[Value framing: total cost of ownership, ROI, hidden costs]"
"They're more established"	"[Our advantages: speed, innovation, focus, support]"

Landmines to Plant

Questions to ask the prospect that highlight competitor weaknesses:

"How important is [area where we excel] to your team?"
"Have you evaluated [specific capability they lack]?"

Win/Loss Patterns

We tend to win when: [pattern]
We tend to lose when: [pattern]
Key differentiator in competitive deals: [what tips the scale]

Keep it scannable: Sales reps need to reference this during calls. Use tables, bold text, and short bullets.

Save as markdown. Format for easy printing or sharing in Notion/Confluence.

Frequently asked questions

What does the Competitive Battlecard AI skill do?

Why use Competitive Battlecard on TypingMind?

Because you install it once and use it with any model. Competitive Battlecard is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Competitive Battlecard in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/competitive-battlecard. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Competitive Battlecard?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Competitive Battlecard?

As many as you like. As long as a model supports skills, you can use Competitive Battlecard with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Competitive Battlecard AI skill free?

Yes. It is published on GitHub by phuryn under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Competitive Battlecard

Overview