Competitor Analysis

CommunityPopular

phuryn

competitor-analysis

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

Overview

Publisher	phuryn
Repository	`pm-skills`
Skill name	`competitor-analysis`
Stars	26.4K
Forks	2.8K
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by phuryn on GitHub. Read the source before you install it.

Installation

Install the Competitor Analysis AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p .claude/skills
cp -r /tmp/pm-skills/pm-market-research/skills/competitor-analysis .claude/skills/competitor-analysis

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Competitor Analysis in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Competitor Analysis on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Competitor Analysis is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Competitor Analysis

Purpose

Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.

Instructions

You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.

Input

Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).

Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.

Analysis Steps (Think Step by Step)

Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS
Competitor Identification: Use web search to identify 5 primary direct competitors
Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy
Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning
Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate
Strategic Synthesis: Develop insights about competitive dynamics and future threats

Output Structure

Market Overview & Definition

Market size and growth trends
Primary customer segments and use cases
Key success factors in this market
Market dynamics and competitive intensity

Competitive Set Summary

5 primary direct competitors identified
Market positions: leaders, challengers, niche players
Estimated market share or positioning
Notable adjacent or indirect competitors

For each of the 5 competitors:

Competitor Profile

Company name, founding date, funding/status
Primary market focus and customer segments served
Estimated market share or customer base size
Market positioning and go-to-market strategy

Core Product Strengths

Key features and capabilities
Unique competitive advantages
Customer value proposition
Technology differentiation or moats
Customer satisfaction and retention signals

Product Weaknesses & Gaps

Missing features or use cases
Known limitations or pain points for customers
Technical or operational weaknesses
Market positioning gaps
Customer dissatisfaction areas

Business Model & Pricing

Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
Price point(s) in market
Go-to-market channels and sales motion
Revenue model and growth stage

Competitive Threats & Advantages

How this competitor threatens $ARGUMENTS
Existing customer base and switching costs
Strategic partnerships or ecosystems
Recent product updates or strategic moves

Differentiation Opportunities for $ARGUMENTS

Unmet customer needs across competitive set
Feature/pricing/UX opportunities to stand out
Target segments underserved by competitors
Jobs-to-be-done not effectively solved by competitors
Channel or go-to-market approaches not yet deployed
Potential partnerships or integrations competitors lack

Competitive Positioning Recommendation

Recommended competitive positioning for $ARGUMENTS
Key differentiators to emphasize
Segments or use cases to target or avoid
Competitive threats to monitor
12-18 month competitive risks and opportunities

Best Practices

Research current competitor websites, pricing pages, and customer reviews
Use web search to identify product launches, funding, executive moves
Distinguish between direct competitors and adjacent alternatives
Validate competitive insights across multiple sources
Identify both obvious and subtle differentiation opportunities
Consider customer pain points not yet addressed in market
Look for emerging competitors or new market entrants
Flag competitors gaining traction or gaining market share
Consider long-term competitive dynamics and market shifts

Frequently asked questions

What does the Competitor Analysis AI skill do?

Why use Competitor Analysis on TypingMind?

Because you install it once and use it with any model. Competitor Analysis is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Competitor Analysis in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/competitor-analysis. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Competitor Analysis?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Competitor Analysis?

As many as you like. As long as a model supports skills, you can use Competitor Analysis with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Competitor Analysis AI skill free?

Yes. It is published on GitHub by phuryn under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

View all

Systematic Literature Review

bytedance

OrganizationPopular

Use this skill when the user wants a systematic literature review, survey, or synthesis across multiple academic papers on a topic. Also covers annotated bibliographies and cross-paper comparisons.…

Apify Automation

Automate web scraping and data extraction with Apify -- run Actors, manage datasets, create reusable tasks, and retrieve crawl results through the Composio Apify integration.

Browser Scrape

DEPRECATED in v0.2.0 -- use browser-extract instead; this is a thin shim for backward compatibility, removed in v0.3.0

Ulw Research

Runs maximum-saturation research with a cooperating team, claim-graph gating, and a cited, QA'd deliverable. Use when the user explicitly asks for research or a deep investigation, including any 'ulw'…

Competitor Analysis

Overview