Customer Journey Map logo

Customer Journey Map

CommunityPopular
phuryn
customer-journey-map

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Overview

Publisherphuryn
Repositorypm-skills
Skill namecustomer-journey-map
Stars
26.4K
Forks
2.8K
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by phuryn on GitHub. Read the source before you install it.

Installation

Install the Customer Journey Map AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p .claude/skills
cp -r /tmp/pm-skills/pm-market-research/skills/customer-journey-map .claude/skills/customer-journey-map
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Customer Journey Map in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Customer Journey Map on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Customer Journey Map is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Customer Journey Map

Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.

Context

You are creating a customer journey map for $ARGUMENTS.

If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.

Instructions

  1. Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.

  2. Map the journey stages (adapt to the product):

    StageDescription
    AwarenessHow do they first learn about the product?
    ConsiderationWhat do they evaluate? What alternatives do they compare?
    AcquisitionHow do they sign up or purchase?
    OnboardingFirst experience with the product — time to value
    EngagementRegular usage — building habits
    RetentionWhat keeps them coming back? What might cause churn?
    AdvocacyWhen and why do they recommend the product to others?

  3. For each stage, document:

    • Touchpoints: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media)
    • User actions: What they do at this stage
    • Thoughts & questions: What's on their mind ("Is this worth my time?" "How do I...?")
    • Emotions: How they feel (excited, confused, frustrated, delighted) — rate on a scale or use emoji indicators
    • Pain points: Friction, confusion, drop-off risks
    • Opportunities: How to improve the experience at this point

  4. Identify critical moments:

    • Aha moment: When the user first experiences core value
    • Moments of truth: Decision points where they commit or abandon
    • Churn triggers: Where users most commonly drop off

  5. Create the journey map table:

    StageTouchpointUser ActionEmotionPain PointOpportunity

  6. Recommend prioritized improvements:

    • Which pain points have the highest impact on conversion or retention?
    • What quick wins can improve the experience immediately?
    • What requires deeper investment but has the biggest payoff?

Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.

Further Reading

Frequently asked questions

What does the Customer Journey Map AI skill do?

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Why use Customer Journey Map on TypingMind?

Because you install it once and use it with any model. Customer Journey Map is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Customer Journey Map in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/phuryn/pm-skills/tree/main/pm-market-research/skills/customer-journey-map. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Customer Journey Map?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Customer Journey Map?

As many as you like. As long as a model supports skills, you can use Customer Journey Map with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Customer Journey Map AI skill free?

Yes. It is published on GitHub by phuryn under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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