Pestle Analysis

CommunityPopular

phuryn

pestle-analysis

Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business.

Overview

Publisher	phuryn
Repository	`pm-skills`
Skill name	`pestle-analysis`
Stars	26.4K
Forks	2.8K
Bundled files	Instructions only
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by phuryn on GitHub. Read the source before you install it.

Installation

Install the Pestle Analysis AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p .claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/pestle-analysis .claude/skills/pestle-analysis

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Pestle Analysis in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Pestle Analysis on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Pestle Analysis is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

PESTLE Analysis

Metadata

Name: pestle-analysis
Description: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning.
Triggers: PESTLE analysis, macro environment, market environment, external factors analysis

Instructions

You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS.

Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability.

Input Requirements

Industry and market context
Geographic market or region(s)
Product or business type
Current strategic challenges or questions
Any known regulatory or market changes

PESTLE Analysis Framework

1. Political

What government policies, regulations, and political stability affect the business?

Government policies and incentives
Tax regulations and tariffs
Political stability and risk
Government spending and subsidies
Trade agreements and regulations
Licensing and permits required
Government relationships and lobbying needs

2. Economic

What economic conditions and financial factors matter?

Economic growth and GDP trends
Interest rates and inflation
Currency exchange rates
Consumer spending and confidence
Employment and labor costs
Disposable income trends
Access to financing and capital

3. Social

What demographic and cultural trends shape the market?

Population demographics and trends
Cultural attitudes and values
Consumer lifestyle and behaviors
Education and skills availability
Health and wellness trends
Social media and digital adoption
Diversity and inclusion preferences

4. Technological

What technological advances or disruptions are relevant?

Emerging technologies (AI, blockchain, cloud, etc.)
Digital transformation trends
Cybersecurity and data privacy requirements
Automation and robotics
Internet of Things (IoT) and connectivity
Research and development capabilities
Technology adoption rates and digital literacy

5. Legal

What laws, regulations, and compliance requirements apply?

Data protection and privacy laws (GDPR, CCPA, etc.)
Employment and labor laws
Intellectual property and patent laws
Consumer protection laws
Industry-specific regulations
Compliance costs and audit requirements
Liability and insurance requirements

6. Environmental

What environmental, climate, and sustainability factors exist?

Climate change and environmental regulations
Carbon emissions and sustainability requirements
Natural resource availability and scarcity
Waste management and circular economy trends
Renewable energy adoption
ESG (Environmental, Social, Governance) expectations
Green certification and eco-friendly standards

Output Process

For each PESTLE category, identify 3-5 relevant factors
Assess impact on product/business (High, Medium, Low)
Assess probability or likelihood (High, Medium, Low)
Prioritize factors by impact x probability
Develop strategic responses:
- Which factors are opportunities to leverage?
- Which factors are threats to mitigate or avoid?
- Which factors require compliance or adaptation?
Identify key metrics or leading indicators to monitor
Build contingency plans for high-impact factors
Document assumptions and unknowns requiring research

Strategic Applications

Market entry assessment: Is this market viable to enter?
Risk assessment: What macro risks could derail our strategy?
Opportunity identification: What external shifts create new possibilities?
Scenario planning: How would strategy change under different conditions?
Regulatory roadmap: What compliance needs must we plan for?

Notes

PESTLE is complementary to SWOT (macro vs. micro analysis)
Some factors span multiple categories (e.g., regulations affect legal, political, and economic)
Geographic and industry context matter significantly
Trends evolve; re-assess PESTLE annually or when markets shift
Use PESTLE early in strategy development to avoid blind spots

Frequently asked questions

What does the Pestle Analysis AI skill do?

Why use Pestle Analysis on TypingMind?

Because you install it once and use it with any model. Pestle Analysis is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Pestle Analysis in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/pestle-analysis. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Pestle Analysis?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Pestle Analysis?

As many as you like. As long as a model supports skills, you can use Pestle Analysis with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Pestle Analysis AI skill free?

Yes. It is published on GitHub by phuryn under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Pestle Analysis

Overview