Positioning Ideas logo

Positioning Ideas

CommunityPopular
phuryn
positioning-ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

Overview

Publisherphuryn
Repositorypm-skills
Skill namepositioning-ideas
Stars
26.4K
Forks
2.8K
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by phuryn on GitHub. Read the source before you install it.

Installation

Install the Positioning Ideas AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p .claude/skills
cp -r /tmp/pm-skills/pm-marketing-growth/skills/positioning-ideas .claude/skills/positioning-ideas
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Positioning Ideas in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Positioning Ideas on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Positioning Ideas is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Positioning Ideas

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

When to Use

  • Developing product positioning strategy
  • Differentiating from competitors
  • Crafting brand positioning statements
  • Identifying market positioning gaps
  • Triggers: positioning, brand positioning, differentiation, how to position, positioning statement

Prompt

You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.

Given the following product and market context: $ARGUMENTS

Follow these steps:

Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:

  • Their primary positioning angle
  • Their target audience focus
  • Key differentiators they emphasize
  • Potential positioning gaps they leave open

Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:

  • Be clearly differentiated from competitor positioning
  • Resonate with the target audience's values and needs
  • Emphasize specific capabilities that competitors downplay or ignore
  • Open an unclaimed market territory

Step 3: Positioning Statements For each idea, provide:

  1. Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
  2. Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
  3. Supporting Message: Key supporting messages that reinforce this positioning
  4. Competitive Advantage: What specific advantages enable this positioning claim

Tips for Best Results

  • Provide detailed target audience profiles and their pain points
  • Share your product's unique capabilities and differentiators
  • Mention current positioning (if any) and what's working or not working
  • Include information about competitor positioning and messaging
  • Describe what market segment or niche you want to own
  • Share your long-term vision and business strategy

Further Reading

Frequently asked questions

What does the Positioning Ideas AI skill do?

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

Why use Positioning Ideas on TypingMind?

Because you install it once and use it with any model. Positioning Ideas is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Positioning Ideas in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Positioning Ideas?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Positioning Ideas?

As many as you like. As long as a model supports skills, you can use Positioning Ideas with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Positioning Ideas AI skill free?

Yes. It is published on GitHub by phuryn under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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