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Product Strategy

CommunityPopular
phuryn
product-strategy

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

Overview

Publisherphuryn
Repositorypm-skills
Skill nameproduct-strategy
Stars
26.7K
Forks
2.8K
Bundled files
Instructions only
LicenseMIT
Links
Skill sourceRepositoryHomepage
  • Markdown instructions

    A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.

  • Works with any LLM

    AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.

  • Self-contained

    Everything the model needs lives in the instructions — no extra files to sync.

  • Open source

    Published by phuryn on GitHub. Read the source before you install it.

Installation

Install the Product Strategy AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

1

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

  1. Open the app and go to Plugins → Skills.
  2. Choose "Install from GitHub".
  3. Paste the skill folder URL below and confirm.
    https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/product-strategy
  4. Enable the skill in any chat where you want it available.
Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.
2

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills
git clone --depth 1 https://github.com/phuryn/pm-skills.git /tmp/pm-skills
mkdir -p .claude/skills
cp -r /tmp/pm-skills/pm-product-strategy/skills/product-strategy .claude/skills/product-strategy
Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Product Strategy in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Product Strategy on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Product Strategy is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

  • Loaded only when it is needed

    The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.

  • Switch models mid-chat

    Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Product Strategy Canvas

Metadata

  • Name: product-strategy
  • Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
  • Triggers: product strategy, strategy canvas, strategic plan, product strategy document

Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

Input Requirements

  • Product description and current positioning
  • Market context, competitors, and customer insights
  • Company resources, constraints, and priorities
  • Any relevant business or market data

Product Strategy Canvas Template

1. Vision

  • How can we inspire people?
  • What are we aspiring to achieve?
  • What values do we uphold?

2. Market Segments

  • Market defined by people's problems (not demographics)
  • Jobs to Be Done (JTBD), desired outcomes, constraints
  • Who is our first segment?
  • Why this segment first?

3. Relative Costs

  • Do we optimize for low cost (like Southwest Airlines)?
  • Or do we emphasize unique value (like Starbucks)?
  • What's our cost position relative to competitors?

4. Value Proposition

For each target segment:

  • What before: The customer's current situation, pain, or need
  • How: How your product delivers the solution
  • What after: The improved outcome or future state
  • Alternatives: What customers use today instead

5. Trade-offs

  • What will we NOT do?
  • What features or markets are out of scope?
  • How does saying "no" create focus and amplify our value?

6. Key Metrics

  • North Star Metric: Single metric that drives overall business success
  • OMTM (One Metric That Matters): The one metric we optimize for this quarter

7. Growth

  • Sales-Led Growth or Product-Led Growth?
  • Primary acquisition channels
  • How do we scale?
  • What's our unit economics?

8. Capabilities

  • What competencies and resources do we need?
  • What do we build vs. partner for?
  • What capabilities must we develop to win?

9. Can't/Won't

  • Why can't competitors easily copy this?
  • What defensibility do we have (network effects, switching costs, IP)?
  • What barriers to entry exist for new competitors?

Output Process

  1. Define the vision and aspirational impact
  2. Identify 2-3 target market segments with their JTBD
  3. Establish cost positioning (low cost vs. premium value)
  4. Develop value propositions for each segment
  5. List explicit trade-offs (what we won't do)
  6. Set North Star and quarterly OMTM
  7. Outline growth strategy and channels
  8. Document required capabilities and partnerships
  9. Explain defensibility and barriers to competition
  10. Validate strategy coherence: ensure elements reinforce each other
  11. Surface critical hypotheses that must be true for success
  12. Suggest low-effort experiments to test key assumptions

Notes

  • Ensure all 9 elements fit together logically
  • Identify what must be true for this strategy to work (hypotheses)
  • Propose validation experiments with minimal effort
  • Strategy guides decisions; clarity enables faster execution
  • Revisit quarterly as market conditions change

Templates

Further Reading

Frequently asked questions

What does the Product Strategy AI skill do?

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

Why use Product Strategy on TypingMind?

Because you install it once and use it with any model. Product Strategy is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Product Strategy in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/product-strategy. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Product Strategy?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Product Strategy?

As many as you like. As long as a model supports skills, you can use Product Strategy with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Product Strategy AI skill free?

Yes. It is published on GitHub by phuryn under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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