Content Strategy

Community

podo

content-strategy

Define what content a product needs, how it is structured, and who owns it. Content audit, content model, voice and tone, governance, and content hierarchy.

Overview

Publisher	podo
Repository	`design-agent-skills`
Skill name	`content-strategy`
Stars	27
Forks	3
Bundled files	1
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by podo on GitHub. Read the source before you install it.

Installation

Install the Content Strategy AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/podo/design-agent-skills/tree/main/skills/content-strategy
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/podo/design-agent-skills.git /tmp/design-agent-skills
mkdir -p .claude/skills
cp -r /tmp/design-agent-skills/skills/content-strategy .claude/skills/content-strategy

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Content Strategy in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Content Strategy on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Content Strategy is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

content-strategy

Catalogue stub — full skill: Owl-Listener/designer-skills

Decision tree

Is the full skill already installed?
- Global: f=~/.agents/skills/content-strategy/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
- Project: f=.agents/skills/content-strategy/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
- installed → the skill is installed as content-strategy, invoke it and proceed
- pointer → go to step 2

Detect scope, then install:

bash
[ -e ~/.agents/skills/content-strategy ] && echo "global" || echo "project"

Global:

bash
npx skills add Owl-Listener/designer-skills --skill content-strategy -g -y

Project:

bash
npx skills add Owl-Listener/designer-skills --skill content-strategy -y

Claude Code: send a command as a chat message starting with ! to run it without leaving the conversation.

Claude Code plugin route:


/plugin marketplace add Owl-Listener/designer-skills
/plugin install ux-strategy@designer-skills

Heads-up

License: MIT

Invoke after install

Skill name: content-strategy
Trigger phrases: "content strategy", "content model", "content governance", "voice and tone framework"

What it does

Owl's product content-strategy framework: content audit (keep/revise/consolidate/remove), content model with typed attributes and relationships, voice-vs-tone with registers, governance (owners/review cycles/source-of-truth), and content hierarchy. Distinct from microcopy/UX-writing — this is the upstream framework that UX writing executes within.

When NOT to use

Writing individual UI strings → use ux-writing-skill
Long-form marketing copy → use copywriting-skill
Structuring where content lives (navigation, labelling) → use information-architecture-and-navigation

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

stub.yaml1 KB

Frequently asked questions

What does the Content Strategy AI skill do?

Define what content a product needs, how it is structured, and who owns it. Content audit, content model, voice and tone, governance, and content hierarchy.

Why use Content Strategy on TypingMind?

Because you install it once and use it with any model. Content Strategy is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Content Strategy in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/podo/design-agent-skills/tree/main/skills/content-strategy. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Content Strategy?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Content Strategy?

As many as you like. As long as a model supports skills, you can use Content Strategy with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Content Strategy AI skill free?

Yes. It is published on GitHub by podo under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

content-strategy

Decision tree

Invoke after install

What it does

When NOT to use

Bundled files

Frequently asked questions

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