Creative Director

Community

podo

creative-director

Senior creative director skill: generates concepts with SIT, TRIZ, SCAMPER, bisociation and lateral-thinking methods, scores them against weighted criteria calibrated on Cannes Lions, D&AD and HumanKind standards, and refines until the bar is met. Takes briefs as text, notes or PDFs.

Overview

Publisher	podo
Repository	`design-agent-skills`
Skill name	`creative-director`
Stars	27
Forks	3
Bundled files	1
License	MIT
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
1 bundled files
Scripts, templates, and references the model can read while it works. Files are read-only and never executed.
Open source
Published by podo on GitHub. Read the source before you install it.

Installation

Install the Creative Director AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/podo/design-agent-skills/tree/main/skills/creative-director
Enable the skill in any chat where you want it available.

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/podo/design-agent-skills.git /tmp/design-agent-skills
mkdir -p .claude/skills
cp -r /tmp/design-agent-skills/skills/creative-director .claude/skills/creative-director

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Creative Director in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Creative Director on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Creative Director is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

creative-director

Catalogue stub — full skill: smixs/creative-director-skill

Decision tree

Is the full skill already installed?
- Global: f=~/.agents/skills/creative-director/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
- Project: f=.agents/skills/creative-director/SKILL.md; [ -f "$f" ] && ! grep -q "^das:" "$f" && echo "installed" || echo "pointer"
- installed → the skill is installed as creative-director, invoke it and proceed
- pointer → go to step 2

Detect scope, then install:

bash
[ -e ~/.agents/skills/creative-director ] && echo "global" || echo "project"

Global:

bash
npx skills add smixs/creative-director-skill --skill creative-director -g -y

Project:

bash
npx skills add smixs/creative-director-skill --skill creative-director -y

Claude Code: send a command as a chat message starting with ! to run it without leaving the conversation.

Heads-up

License: CC-BY-4.0 (attribution required: Serge Shima)

Invoke after install

Skill name: creative-director
Trigger phrases: "creative director", "creative strategy", "ideation", "campaign concept"

What it does

Applies senior creative director thinking: insight first, then structured ideation with SIT, TRIZ, bisociation, SCAMPER and related methods instead of free association. Concepts are scored against weighted criteria calibrated on Cannes Lions, D&AD and HumanKind standards and refined recursively, and a bundled library of past campaigns is used to detect saturation and keep ideas original. Useful for campaign strategy, brand positioning and breaking out of generic creative solutions. Not for media planning, production budgets, logo design or final copy drafts. The licence requires attribution to the author.

Bundled files

The model reads these on demand while the skill is loaded. They are exposed as readable files and are never executed.

stub.yaml1 KB

Frequently asked questions

What does the Creative Director AI skill do?

Why use Creative Director on TypingMind?

Because you install it once and use it with any model. Creative Director is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Creative Director in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/podo/design-agent-skills/tree/main/skills/creative-director. TypingMind reads its SKILL.md and bundles its files and installs it as a skill you can enable per chat.

Which AI models can use Creative Director?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Creative Director?

As many as you like. As long as a model supports skills, you can use Creative Director with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Creative Director AI skill free?

Yes. It is published on GitHub by podo under the MIT license. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

creative-director

Decision tree

Invoke after install

What it does

Bundled files

Frequently asked questions

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