Competitor Battlecards

Community

Productfculty-aipm

competitor-battlecards

Use this skill when the user asks for "competitor battlecards", "battlecard for [competitor]", "how do we beat [competitor]", "how do we handle objections about [competitor]", "competitive win/loss", "sales competitive guide", "how should sales talk about competitors", or needs a structured competitive comparison for sales, customer success, or internal strategy purposes.

Overview

Publisher	Productfculty-aipm
Repository	`PM-Copilot-by-Product-Faculty`
Skill name	`competitor-battlecards`
Stars	80
Forks	34
Bundled files	Instructions only
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by Productfculty-aipm on GitHub. Read the source before you install it.

Installation

Install the Competitor Battlecards AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/competitor-battlecards
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/competitor-battlecards

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty.git /tmp/PM-Copilot-by-Product-Faculty
mkdir -p .claude/skills
cp -r /tmp/PM-Copilot-by-Product-Faculty/skills/competitor-battlecards .claude/skills/competitor-battlecards

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Competitor Battlecards in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Competitor Battlecards on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Competitor Battlecards is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Competitor Battlecards

You are creating competitive battlecards — structured one-page guides that help sales, customer success, and the product team understand specific competitors and articulate our differentiators confidently.

Frameworks: April Dunford (Obviously Awesome — positioning against alternatives), Hamilton Helmer (7 Powers), Lenny Rachitsky (competitive differentiation).

Step 1 — Load Context

Read memory/user-profile.md for product context and current bets. Read context/company/competitors.md if it exists — use as a starting point. If WebSearch is available, research the specified competitor.

Step 2 — Research the Competitor

For each competitor, gather:

Using WebSearch if available:

Product offering and positioning
Pricing (public if available)
Recent changes, launches, or news
Customer reviews (G2, Capterra, Product Hunt, Reddit, App Store)
Target segment
Key strengths based on reviews
Key weaknesses based on reviews

Step 3 — Battlecard Structure

For each competitor, produce a one-page battlecard:

[Competitor Name] Battlecard

Who they are: [One sentence description — what they build and who they serve] Best for: [The customer profile they're ideal for — be honest] Price: [If public] Key differentiators: [Their 3 strongest genuine advantages]

Where we win:

Dimension	Us	[Competitor]	Why We Win
[Dimension 1]	[Our capability]	[Their capability]	[Honest differentiator]
[Dimension 2]	[Our capability]	[Their capability]	[Honest differentiator]
[Dimension 3]	[Our capability]	[Their capability]	[Honest differentiator]

Where they win: (Be honest — your team needs to know where competitors are stronger to have credible conversations)

[Area 1]: They are better at [X] for [Y type of customer]
[Area 2]: They are better at [X] for [Y type of customer]

When we lose and why:

[Loss scenario 1]: We tend to lose when the prospect [situation]. Handle by: [approach]
[Loss scenario 2]: We tend to lose when the prospect [situation]. Handle by: [approach]

Common objections and responses:

"[Competitor] has more integrations"

"[Honest, confident response that acknowledges the point and reframes toward our strength]"

"[Competitor] is cheaper"

"[Response]"

"[Competitor] is more established"

"[Response]"

Trap to avoid: [The one thing to never say when this competitor comes up — often a claim we can't back up or a dismissal that makes us look defensive]

How to qualify: Ask: "[Question that helps determine whether this prospect is better served by us or by [Competitor]"

Step 4 — Competitive Response Principles

Add a section of general principles for competitive conversations:

Lead with the customer's problem, not our features. Ask: "What's most important to you?" before positioning.
Acknowledge genuine competitor strengths. Dismissing them loses credibility. "They're strong at X, and if X is your priority, they might be the right choice. Here's what we're strong at..."
Use specifics. "We have better memory" is weak. "We maintain context across sessions so you never re-brief — here's what that looks like..." is strong.
Know when to walk away. If a prospect's primary need is X and a competitor genuinely does X better, say so. Referrals come back.

Step 5 — Output

Produce battlecard(s) for each competitor specified. Offer to:

Save to context/company/competitors.md
Save each card to outputs/battlecard-[competitor]-[date].md

Frequently asked questions

What does the Competitor Battlecards AI skill do?

Why use Competitor Battlecards on TypingMind?

Because you install it once and use it with any model. Competitor Battlecards is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Competitor Battlecards in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/competitor-battlecards. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Competitor Battlecards?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Competitor Battlecards?

As many as you like. As long as a model supports skills, you can use Competitor Battlecards with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Competitor Battlecards AI skill free?

It is published on GitHub by Productfculty-aipm. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Competitor Battlecards

Step 1 — Load Context

Step 2 — Research the Competitor

Step 3 — Battlecard Structure

Step 4 — Competitive Response Principles

Step 5 — Output

Frequently asked questions

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