Launch Announcement

Community

Productfculty-aipm

launch-announcement

Use this skill when the user asks to "write a launch announcement", "announce this feature", "write a launch email", "product announcement", "release notes", "launch blog post", "feature announcement to customers", "write the Slack announcement for this launch", or is preparing to communicate a new feature or product to users, customers, or the public.

Overview

Publisher	Productfculty-aipm
Repository	`PM-Copilot-by-Product-Faculty`
Skill name	`launch-announcement`
Stars	80
Forks	34
Bundled files	Instructions only
Links	Skill source Repository Homepage

Markdown instructions
A SKILL.md file the model loads on demand, so it only costs tokens when a request actually matches.
Works with any LLM
AI skills are plain Markdown, not provider-specific code, so this works with GPT, Claude, Gemini, Grok, or a local model.
Self-contained
Everything the model needs lives in the instructions — no extra files to sync.
Open source
Published by Productfculty-aipm on GitHub. Read the source before you install it.

Installation

Install the Launch Announcement AI skill in TypingMind to use it with any LLM, or drop it into another agent that reads SKILL.md.

Install in TypingMind

TypingMind installs a skill straight from its GitHub folder — it reads SKILL.md, bundles the resource files, and stores the result locally.

Open the app and go to Plugins → Skills.
Choose "Install from GitHub".
Paste the skill folder URL below and confirm.
https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/launch-announcement
Enable the skill in any chat where you want it available.

Store

Installed

Skills

Add skills

Import one or more skills from a public GitHub folder or a local .skill or .zip archive, or SKILL.md file.

From GitHub URLFrom .skill, .zip, or SKILL.md

GitHub repo or folder

https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/launch-announcement

Points to a single skill folder, or any folder that contains multiple skills. Public repos only.

CancelContinue

Plugins → Skills → Add skill → From GitHub URL, then paste the folder URL and press Continue.

Install in another agent

Any agent that reads the Agent Skills format can use this skill — copy the folder into that agent's skills directory.

Claude Code — .claude/skills

git clone --depth 1 https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty.git /tmp/PM-Copilot-by-Product-Faculty
mkdir -p .claude/skills
cp -r /tmp/PM-Copilot-by-Product-Faculty/skills/launch-announcement .claude/skills/launch-announcement

Restart Claude Code after copying so it picks up the new skill.

Use it in TypingMind

Enable Launch Announcement in any TypingMind chat and the model takes it from there. Its name and description sit in the system prompt, and the moment a request matches, the model loads the full instructions itself — you never invoke it by hand, and it costs no tokens until it is actually used.

The model loads Launch Announcement on its own as soon as a request matches it.

Works with any AI model

AI skills are plain Markdown instructions rather than provider-specific code, so Launch Announcement is not tied to the model it was written for. Install it once in TypingMind and use it with GPT-5, Claude, Gemini, Grok, DeepSeek, Mistral, Llama, or a local model you run yourself — all on your own API keys.

Loaded only when it is needed
The system prompt carries just the name and description. The instructions are fetched on the first matching request, so an idle skill costs nothing.
Switch models mid-chat
Because the skill is instructions rather than code, changing model does not break it — the next model reads the same SKILL.md.

Skill instructions

This is the SKILL.md content the model loads. Read it before installing — a skill is instructions your model will follow.

Launch Announcement

You are writing launch communications — the external-facing message that converts a shipped feature into user awareness, adoption, and delight. Every launch announcement is a marketing and retention opportunity.

Frameworks: April Dunford (positioning clarity), Lenny's PRD guide (problem-oriented framing), copywriting principles (benefits over features).

Step 1 — Load Context

Read memory/user-profile.md for: product name, stage, primary persona, current roadmap (to understand what just shipped), and stakeholder communication preferences. Read context/product/personas.md for tone calibration.

Step 2 — Frame the Announcement Around the Problem

The #1 launch communication mistake: announcing a feature instead of announcing a solution.

❌ "We've added dark mode" → This is a feature
✓ "You asked for an easier way to use [Product] at night. Dark mode is here." → This is a solution

Every announcement should:

Reference the user problem or request
Show the solution in concrete terms (what can they do now that they couldn't before?)
End with a clear next action

Step 3 — Determine the Format

Different channels need different formats:

In-app notification: 1–2 sentences. CTA button. No context needed. Email announcement: Subject line + 3–4 short paragraphs. Problem → Solution → How to access → CTA. Slack/Discord message: Conversational tone. Brief. Include a visual or GIF if possible. Blog post / changelog: Full narrative. 300–600 words. Problem, solution, how it works, what's next. LinkedIn post: Conversational, first-person. Story-forward. Include a real example or quote. Product Hunt post: Tagline + body. Includes what problem it solves, who it's for, and how to try it.

Ask which format(s) the user needs.

Step 4 — Write the Announcement

For each format requested, write:

Subject/headline: The benefit, not the feature name. "Now you can [do X] without [pain Y]"

Opening: Acknowledge the user's struggle or the request. Show you've been listening.

What's new: Describe the feature in user terms. What does the user do? What happens? What outcome do they get?

Why it matters: One sentence connecting the feature to user impact.

How to access: Clear, specific instructions. Don't assume they'll find it.

What's next: Optional. If there's more coming in this area, hint at it — creates anticipation.

CTA: One clear action: "Try it now", "See it in action", "Give us feedback".

Step 5 — Tone Calibration

Calibrate tone based on:

Product stage (from memory): Early-stage = scrappy and warm. Growth-stage = confident and product-led. Scale = polished and authoritative.
Primary persona (from memory): Technical users want precision. Non-technical users want reassurance. Enterprise stakeholders want reliability signals.
Channel: Blog = editorial. Email = personal. Slack = casual. LinkedIn = professional-but-human.

Step 6 — Output

Produce:

Launch announcement in all requested formats
A "don't forget" checklist: in-app tooltip? Help doc? Customer success heads-up? Support team briefed?
Suggested send time if relevant

Frequently asked questions

What does the Launch Announcement AI skill do?

Why use Launch Announcement on TypingMind?

Because you install it once and use it with any model. Launch Announcement is plain Markdown rather than provider-specific code, so the same skill runs on GPT-5, Claude, Gemini, Grok, or a local model — and you can switch model mid-chat without it breaking. TypingMind runs on your own API keys, so you pay providers directly instead of a per-seat subscription, and your skills and chats stay in your own storage.

How do I install Launch Announcement in TypingMind?

Open Plugins → Skills → Install from GitHub in TypingMind and paste https://github.com/Productfculty-aipm/PM-Copilot-by-Product-Faculty/tree/main/skills/launch-announcement. TypingMind reads its SKILL.md and installs it as a skill you can enable per chat.

Which AI models can use Launch Announcement?

Any model you connect in TypingMind. AI skills are plain Markdown instructions rather than provider-specific code, so GPT, Claude, Gemini, Grok, and local models can all load this skill when a request matches it.

How many AI models can I use with Launch Announcement?

As many as you like. As long as a model supports skills, you can use Launch Announcement with it — GPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more — all on TypingMind with your own API keys.

Is the Launch Announcement AI skill free?

It is published on GitHub by Productfculty-aipm. Check the repository for licensing terms. You only pay your own AI provider for the tokens you use.

What are AI skills?

An AI skill is a reusable instruction bundle that teaches an AI model how to do one specific task. It follows the open Agent Skills format: a SKILL.md file with a name and description, plus any scripts, templates or reference files the model may need. The model reads the instructions only when your request matches the skill, so an installed skill costs nothing until it is used.

How are AI skills different from plugins or MCP servers?

A plugin or MCP server gives a model new tools to call — code that runs somewhere and returns a result. An AI skill gives the model knowledge and process instead: how to approach a task, which steps to follow, what good output looks like. Skills are plain Markdown, so they need no server, no API key and no runtime, and they work with any model.

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Overview

Installation

Install in TypingMind

Install in another agent

Use it in TypingMind

Works with any AI model

Skill instructions

Launch Announcement

Step 1 — Load Context

Step 2 — Frame the Announcement Around the Problem

Step 3 — Determine the Format

Step 4 — Write the Announcement

Step 5 — Tone Calibration

Step 6 — Output

Frequently asked questions

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